Full-service creative agency McKinney, part of Cheil Agency Network, announced the launch of a consumer PR practice that will be led by Jae Siercks, a former senior vice president at PR agency Weber Shandwick, now part of Omnicom.  

Based in Los Angeles, Siercks was at Weber Shandwick for a decade and previously served at Ogilvy PR for nearly six years.  

McKinney said it created the new unit as brands continue to seek more integrated offerings from fewer agencies.  

Joe Maglio, CEO of McKinney, stated, “As we partner with clients to navigate an even more fractured ecosystem, launching a consumer PR practice allows us to use earned media to break through a landscape that’s increasingly difficult to buy your way into.”