• by Fern Siegel , February 20, 2026

We Are Social has appointed new leaders in the U.S. and Canada.

Dana Neujahr has been named president of the U.S. Ariel Broggi is promoted to director of creative excellence-innovation and Krisztina Virag becomes managing director, Canada. The leadership announcement caps a year of double-digit revenue grown and 16+ new client wins.

Previously, Neujahr served as managing director in the U.S., helping to guide strategy and scaling its culture comms practice. Now, she will oversee growth and senior client partnerships.

Before We Are Social, Broggi held vice president/creative director roles at Narrative and Something Massive. His new post reflects the agency's decision to integrate AI and emerging tech into its creative work. Broggi will lead this effort.

Virag has been upped to managing director, following her tenure as SVP and GM. She will lead the agency’s Canadian growth strategy and creative as the market focuses on immersive brand experiences. She replaces Coby Shuman, who established We Are Social Canada's office in 2019.

“We are witnessing a creative renaissance where socially led thinking is no longer confined to social platforms. It is the foundation for creative excellence, immersive storytelling and the construction of entire brand worlds,” said Rebecca Coleman, CEO of We Are Social North America. Neujahr and Virag report to Coleman. Broggi reports to Matt Walker, U.S. executive creative director.

We Are Social is a global socially-led creative agency, with more than 1,300 people in 19 offices worldwide. In North America, client work includes adidas, McDonald’s, YouTube, Visa, Amazon and Universal Pictures.

(Photo L-R: Krisztina Virag, Dana Neujahr, Ariel Broggi)