Building on the explosion of World Cup
viewership in the U.S., the Premier League debuted its new American campaign,
“It's All Here,
" ahead of the 2026-2027 season.
The work highlights the soccer league's popularity in American sports, fueled by more than 30 years of fandom.
“It’s All Here” launches across Premier League's U.S. and global channels, NBC and USA Network.
Sports-focused creative agency The Rec League produced the two-minute
spot, which features Premier Leagues' Ian Wright, a legendary forward, and a cameo by the New York Knicks' Josh Hart.
Jack Jensen, director/co-founder The Rec League, said: “Coupled with this unique window to feed off the wave of positivity and increased eyeballs from the World Cup, it felt like we had all these
interesting pieces that could help set up both what an incredible Premier League season lies ahead and how U.S. fans can be just as big a part of the action."
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The U.S. response to soccer is illustrated by Brighton fans in seagull masks and players in New York repping Ian Wright’s Arsenal jersey.
More than 40 million unique U.S. viewers tune in to the Premier League each season.
Rec League's work includes EA Sports, New Balance, NBA on Prime and Nike U.S. Football.