• by Fern Siegel , December 31, 2024

Vitamin-supplement brand Nature Made is launching its first marquee billboard ad in Times Square on Dec. 31.

Previously its ads focused on wellness. Now the theme is the joy of health and caring relationships. 

In addition to out-of-home, a new spot will debut during "New Year’s Rockin’ Eve" on ABC, "Live from Times Square" on CNN, "NYE Prime Nashville’s Big Bash" on CBS and Paramount+ and college football playoffs on Jan. 1.

Leo Burnett handled creative work.

“Nature Made recognizes how, while taking care of yourself is key to effectively caring for your others, consistent self-care is often deprioritized when daily life gets busy,” Rhonda Hoffman, chief growth officer at Pharmavite, told Agency Daily.

“This new campaign highlights a real human insight to show how the daily ritual of Nature Made vitamins is an easy way to care for yourself and those you love,” added Natalie Taylor, senior vice president-creative director, Leo Burnett.

Nature Made is also thanking pharmacists on Jan. 12, National Pharmacist Day, with $50,000 in free lunches. Pharmacists are encouraged to visit this site, starting Jan. 3, for a chance to receive a $25 Uber Eats voucher.

In partnership with The Harris Poll, U.S. News’ annual 2024 survey asked hundreds of medical experts, including pharmacists and dermatologists, for their recommendations in a variety of health product categories, looking at more than 900 brands. The results ranked Nature Made as the No. 1 brand for Best Vitamin Brands.