Social Influencers Drive Awareness Of Beauty Brands Among Teens: Piper Sandler
- by Robert Williams , April 11, 2025
Teen interest in beauty remains strong — and increasingly driven by digital discovery and trusted voices — according to Piper Sandler's latest survey of U.S. teenagers. Social media influencers remain the dominant source of brand discovery, cited by 89% of teens, holding steady from the fall and reaching the highest …
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