- I Spy AI: Half Of Consumers Can Spot An AI-Written Email
Email Insider, Ray Schultz - Friday, June 9, 2023
Men are more likely than women to distinguish an AI-generated email fr ...
- Traditional Medicinals Takes Sustainable, Celeb-Friendly Marketing Approach
Marketing Daily - Top of the News, Les Luchter - Wednesday, June 7, 2023
Traditional Medicinals is sponsoring an on-site Eco-Village during all 42 stops ...
- Global Metrics Playoff: Who's Doing Best With Their Email Marketing
Email Insider, Ray Schultz - Wednesday, June 7, 2023
The U.S. has a high click-to-open rate -- and also a hi ...
- AdRoll Finds CPMs Fell On Average 33% In Q1 2023
Inside Performance, Laurie Sullivan - Thursday, June 1, 2023
AdRoll released its Q2 State of Digital Marketing Report, analyzing overall marketi ...
- Dr. Squatch, Alex Honnold In Thumb-Wrestling Thriller
Marketing Daily, Sarah Mahoney - Wednesday, May 31, 2023
The legendary rock climber has the world's strongest hands. The men's groomi ...
- Ulta Gains On Increased Marketing Spending
Marketing Daily, Sarah Mahoney - Tuesday, May 30, 2023
With sales up 9%, the beauty retailer also says its UB Med ...
- Snapchat Updates AR Try-On Lens Technology Via Beauty Brand Partnerships
Digital News Daily, Colin Kirkland - Friday, May 26, 2023
The updated Lenses allow users to test the latest lipsticks and na ...
- Sport Clips Haircuts Turns Grooming Into A 'Game Changer'
MAD, Fern Siegel - Thursday, May 25, 2023
First work by AOR Preacher makes comfort and relaxation, not checking o ...
- Sun Bum Aims To Take the Scary Out Of Skin Cancer
D2C Insider, Sarah Mahoney - Monday, May 22, 2023
With its affable ape and spotty bananas, the sun care company hop ...
- Brands Might Be Underestimating Cashback, Loyalty Programs
Data & Programmatic Insider, Laurie Sullivan - Monday, May 15, 2023
Billions of lines of purchase data processed annually support the growth ...
- Maybelline, Pinterest Dial Up Mental-Health Offers
Marketing Daily, Sarah Mahoney - Friday, May 5, 2023
The beauty brand is working with Pinterest to encourage people to rea ...
- Sephora Names Ex-Pepsi Exec New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 4, 2023
Zena Srivatsa Arnold, joining Sephora this summer, also held key marketing jo ...
- Badger Creates 'Legendary' Campaign For Wella
Out to Launch, Steve McClellan - Thursday, May 4, 2023
Shiny, smooth and strong hair take center stage in “Make It Legendary,&rdqu ...
- E.l.f. Cosmetics Enlists Jennifer Coolidge For Digital Effort Aimed At Gen Z
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 2, 2023
E.l.f. Cosmetics is enlisting actress Jennifer Coolidge (who was in the brand ...
- Personified Pimples Pitch Patch Product
Marketing Daily, Les Luchter - Monday, May 1, 2023
The first awareness campaign for Hero Cosmetics's Mighty Patch feature frenetic humaniz ...
- Forget Catgut. Unilever's Nexxus Strings Ukulele With Human Hair
Marketing Daily, Sarah Mahoney - Wednesday, April 26, 2023
Working with pop star Meghan Trainor, the "masstige'"brand's launch includes a sas ...
- Poise Addresses Women's Health Concern
MAD, Fern Siegel - Tuesday, April 25, 2023
It's embarrassing, but real. Lots of women over 20 experience bladder lea ...
- Spending Surges On High-End Beauty Products
Marketing Daily, Sarah Mahoney - Tuesday, April 25, 2023
Sales of pricey makeup, fragrance and skincare products jumped 16% in t ...
- There's A Silver Lining In Pacvue's Ad Spend/Performance Report
Inside Performance, Laurie Sullivan - Tuesday, April 25, 2023
Ad spend slowed on retail media sites in Q1 2023 vs. t ...
- J&J Chalks Up Talcum Charge As Sales, Guidance Rise
Marketing Daily - Top of the News, Les Luchter - Tuesday, April 18, 2023
With "30 products or platforms that generate over a billion dollars ...
- Dove's Self-Esteem Project Partners With Lizzo To Protect Kids On Social Media
Digital News Daily, Colin Kirkland - Wednesday, April 12, 2023
On Tuesday, Dove hosted a live forum on Dove's YouTube channel, Instagra ...
- Gen Z And Millennial Beauty Shoppers Are Price-Conscious Above All Else, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, April 13, 2023
Consumers will wait to buy even if they risk the item goi ...
- Dove Joins Efforts To Protect Kids From Social Media
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 12, 2023
The activist brand is fighting for a new flag: the 2023 Ki ...
- L'Oreal Set To Acquire Aesop Skin Care Brand
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 10, 2023
L’Oréal will acquire Aesop, an Australian luxury skin care brand with a devot ...
- For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain
Marketing Daily, Sarah Mahoney - Wednesday, April 5, 2023
Piper Sandler's semiannual survey also sees a shake-up in footwear. And t ...
- E-Grocery Secrets: Shoppers Love YouTube, Thursday Afternoon, Sliced Cheese
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 6, 2023
MikMak's latest benchmark study on e-grocery commerce reveals Walmart and Target a ...
- Sweet Earth Foods, Ashley Tisdale Inspire People To 'Come Back' To Plant-Based Foods
Marketing Daily, Steve Ellwanger - Tuesday, April 4, 2023
Nestle's Sweet Earth Foods is doubling down on taste to re-engage wi ...
- Shelving Products: CPG, Beauty, OTC Health Sectors See Reduction In Consumer Spending
Email Insider, Ray Schultz - Tuesday, April 4, 2023
Inflation causes reductions in consumer spending, but Gen Z and Boomers a ...
- Clinique Lab Moves To Web3 For Immersive Sales
D2C Insider, Sarah Mahoney - Monday, April 3, 2023
Clinique may be thought of as a classic department-store beauty brand. B ...
- As Gen Z Sweats Their Finances, P&G Offers #SecretMoneyMoves
Marketing Daily, Sarah Mahoney - Thursday, March 30, 2023
The deodorant brand's educational campaign aims to teach 1 million young wom ...