- Cutting Edge: Victory Garden Debuts Western Razor's First Ad Campaign
MAD, Fern Siegel - Friday, November 1, 2024
The company, which makes single-bladed safety razors crafted from metal, takes ...
- For L'Oreal, Inclusivity Is Imperative
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2024
The beauty giant's chief marketing officer explains how the world's fourth-largest advertis ...
- Maybelline Updates Jingle For TikTok Era To Cross Global Boundaries, Generations
Performance Marketing Insider, Laurie Sullivan - Friday, October 25, 2024
How do you update something as powerful and influential as the 19 ...
- E.L.F. 'Dupe That!' Ads Highlight Sustainability Success
Marketing Daily, Sarah Mahoney - Monday, October 21, 2024
The beauty company is running a print and OOH campaign to br ...
- TikTok Looks To Boost Live Shopping Via British Beauty Council Partnership
MediaDailyNews, Colin Kirkland - Thursday, October 17, 2024
Beauty brands have had the most luck on the shopping platform, offeri ...
- Nike, Lululemon Lose A Step With Teens, While New Balance, E.L.F. Keep Gaining
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2024
Piper Sandler's latest "Taking Stock With Teens" survey also finds self-reported spendi ...
- Red Wine, White Teeth Come Together In McBride Sisters Wine, Colgate Collab
Marketing Daily, Teresa Buyikian - Wednesday, October 9, 2024
Limited-edition kit contains McBride Sisters Collection Red Blend, Central Coast 2020; ...
- Tree Hut Selects Bakery As AOR
MAD, Fern Siegel - Friday, October 4, 2024
The body scrub brand is popular among Gen Z customers and influenc ...
- Hello's New Spots Make 'Everyday' An Experience
MAD, Fern Siegel - Friday, October 4, 2024
Three ads feature kids and adults using hello's products and enjoying whimsic ...
- Kate McKinnon Goes Electric For Philips Sonicare
Mad Blog, Barbara Lippert - Friday, October 4, 2024
McKinnon plays Susan Toothbrush, who comes "through walls to help people ma ...
- Sarah Michelle Gellar Removes Retinol Fear In 'Rated R'
MAD, Fern Siegel - Wednesday, October 2, 2024
The multiplatform launch showcases the dermatologist-endorsed Philosophy beauty brand. ...
- With 'Lavender Days,' European Wax Center Builds on Taylor Swift Tour
Retail Insider, Sarah Mahoney - Wednesday, October 2, 2024
The growing salon chain promises "unapologetic confidence" and is hyping a Tayl ...
- Weight Watchers Shake-Up: Controversial CEO Out
Marketing Daily - Top of the News, Sarah Mahoney - Saturday, September 28, 2024
After just two years, Sima Sistani is leaving the troubled weight lo ...
- How Sephora And TikTok Are Preying On 13-Year-Olds
Media Insider, Steven Rosenbaum - Monday, September 30, 2024
A look into the disturbing reality of makeup marketing. ...
- Whoa! Listerine Recommits To Dental Diversity Initiative
Marketing Daily, Les Luchter - Tuesday, September 24, 2024
The "Whoa Collection" features two colorfully decorated limited-edition bottles at Target stor ...
- Maybelline Makes A Splash With Instant Eraser
Marketing Daily, Sarah Mahoney - Tuesday, September 17, 2024
Naomi Campbell, Ru Paul and Gigi Hadid star in a mockumentary promoti ...
- Father Time Gets A Makeover At Orange Twist
Marketing Daily, Les Luchter - Friday, September 13, 2024
Father Time, apparently feeling too old, decides to get "age-defying treatments li ...
- Ulta Bumps Down To Earth
Marketing Daily, Sarah Mahoney - Tuesday, September 3, 2024
The retailer's seemingly endless growth evaporates as beauty consumers rethink brand va ...
- Remember Barneys? Hourglass Cosmetics Pop-up Celebrates Late, Great Retailer
Marketing Daily, Sarah Mahoney - Tuesday, September 3, 2024
Just in time for New York Fashion Week, the nostalgic showcase sta ...
- Serena Williams Celebrates U.S. Open With Lipstick Launch
Marketing Daily, Sarah Mahoney - Tuesday, August 27, 2024
In partnership with Ulta, the tennis legend is using the tournament ...
- MAC Cosmetics Hires New Global Marketing Exec
Marketing Daily, Sarah Mahoney - Tuesday, August 27, 2024
Emily Bromfield, a veteran in beauty marketing, joins MAC amid a strateg ...
- Looking For a Man In Finance? SkinCeuticals Uses TikTok Snark For Product Launch
Marketing Daily, Sarah Mahoney - Friday, August 9, 2024
L'Oreal's high-end skincare line is teaming up with the Gen Z influenc ...
- Former Estee Lauder Exec Sunny Choi Makes History At Olympics
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, August 11, 2024
Choi defeated Portugal's Vanessa, 2-0, in the breaking round-robin. But it wasn ...
- Reality Check: Libresse/Bodyform Reveals 'Period' Truths
MAD, Fern Siegel - Wednesday, August 7, 2024
The spot asks: "What do you wish you'd been told?" ...
- With Blind Swimmer And Hot Girl Walks, E.L.F. Cosmetics Gets Athletic
Marketing Daily, Sarah Mahoney - Monday, August 5, 2024
The best-selling beauty brand is using new collaborations to keep its TikT ...
- Nicole Richie, Estee Lauder Hit The 'Night Night Club'
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2024
The cosmetics giant and aging club kid break down millennial bedtime routi ...
- Who's There? Retailers Can't ID Visitors And Prospects
Email Insider, Ray Schultz - Thursday, August 1, 2024
Customers spend almost 70% more when they return a second time. B ...
- L'Oreal Taps Wavemaker, Includes Amazon Activity
MediaDailyNews, Joe Mandese - Wednesday, July 31, 2024
L'Oreal International Distribution has tapped GroupM's Wavemaker to handle media planning a ...
- Great Clips,Joey Fatone Can't Decode Gen Z Slang
Retail Insider, Sarah Mahoney - Wednesday, July 31, 2024
The chain's back-to-school campaign includes a dictionary, a quiz and insights fr ...
- Poor Little Rich Brands: Is Luxury In 'Crisis'?
Marketing Daily, Sarah Mahoney - Thursday, July 25, 2024
Troubling declines at Burberry, Kering and even LVMH underscore persistent weaknesses worldw ...