- Why Detergent Brand 'All Free Clear' Appointed A Chief Dermatology Advisor
Marketing Daily, Erik Oster - Tuesday, April 23, 2024
Dermatologist and social media influencer Dr.Lindsey Zubritsky highlights connections between laundry routin ...
- P&G Defends 14% YOY Increase In Marketing Spend
Marketing Daily - Top of the News, Erik Oster - Sunday, April 21, 2024
CFO Andre Schulten said the "great consumer insight" driving messaging for i ...
- Raw Sugar Living Picks Periscope As First AOR, Initial Work Debuts
MAD, Fern Siegel - Wednesday, April 17, 2024
Minneapolis-based Periscope won the business after a competitive review. Its remit ...
- Olay Cozies Up To Loyalists In AI Challenge
Marketing Daily, Sarah Mahoney - Tuesday, April 16, 2024
The top-selling skincare brand invites its biggest fans to take the woman-versus-machi ...
- Tom's Of Maine Spots Aim To Prove Natural Deodorant Can Smell Good
Marketing Daily, Sarah Mahoney - Monday, April 15, 2024
The VML-created campaign uses humor to bolster the "Smell Good, Good" mess ...
- With Romcom Spoof, CeraVe Expands 'Medutainment'
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
The L'Oreal-owned brand understands everyone needs a little help finding the moisturiz ...
- Earth Month Innovations: Kiehl's, Keen, Lululemon
Marketing Daily, Sarah Mahoney - Thursday, April 11, 2024
Brands keep looking for new ways to get noticed for sustainability effo ...
- Dove Pledges Never To Use AI To Represent Real Women In Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 9, 2024
Dove has made a pledge to keep it real and never u ...
- With 'Mended Murals,' Vaseline Offers TLC To Urban Art
Marketing Daily, Sarah Mahoney - Monday, March 25, 2024
The Unilever brand's latest twist on community building is restoring fading cultur ...
- E.L.F. Cosmetics Has Brush With Liquid Death In 'Corpse Paint' Collaboration
Marketing Daily, Erik Oster - Tuesday, March 26, 2024
The brands teamed up to release a five-piece makeup kit housed ...
- New Balance, Cadillac, Glossier Win With Women's Sports
Marketing Daily, Sarah Mahoney - Tuesday, March 19, 2024
New research shows women's sports, especially tennis and the WNBA, are increasing ...
- Ulta Predicts Slower Sales Ahead
Marketing Daily, Sarah Mahoney - Friday, March 15, 2024
While the beauty retailer's fourth-quarter results beat forecasts, the company offered ...
- Axe Expands Fragrance Line, Gets Gen Z 'Fit'
MAD, Fern Siegel - Monday, March 11, 2024
The new ad illustrates how Axe's Black Vanilla fragrance can deepen ...
- Dove Combats Beauty Anxiety Among Young Girls
Out to Launch, Fern Siegel - Friday, March 8, 2024
A study found nearly one in four girls feels judged on h ...
- Idris, Sabrina Elba Showcase Calvin Klein's 'Eternity'
MAD, Fern Siegel - Monday, March 4, 2024
Shot by Mert Alas, the idea is to pair a real coup ...
- L'Oreal, Kotex Kick Off International Women's Day Campaigns
Marketing Daily, Sarah Mahoney - Tuesday, February 27, 2024
Provocative new work focuses on protecting women from constantly feeling uncomfortable. ...
- Cover FX Takes Bite Out Of Hickeys
Out to Launch, Fern Siegel - Tuesday, February 20, 2024
Its new campaign, "Hickey Magic," which enlists influencers, runs indefinitely on Tik ...
- More Stores In Trouble: Express, Big Lots, Children's Place, The Body Shop
Marketing Daily, Sarah Mahoney - Thursday, February 15, 2024
More chains are struggling for lifelines, liquidity and strategic investments. ...
- Inside CeraVe's Three-Phase Big Game Assault
Marketing Daily, Sarah Mahoney - Wednesday, February 14, 2024
How a seven-year-old Reddit post led to one of Super Bowl's bigge ...
- Billie Expands Into Bodycare With Jameela Jamil
D2C Insider, Sarah Mahoney - Monday, February 12, 2024
With a new spin on "10 Things I Hate About You," t ...
- Publicis Health Settles Opioid-Related Legal Dispute For $350 Million
MAD, Steve McClellan - Thursday, February 1, 2024
The settlement covers all 50 states, the District of Columbia and certa ...
- Digitas Named Media AOR For Supergoop
MAD, Fern Siegel - Friday, January 26, 2024
Digitas will handle various media activations to augment the brand's growth. ...
- Target Turns to Wellness With 1,000 New Products
Marketing Daily, Sarah Mahoney - Thursday, January 25, 2024
The retailer, already outperforming in beauty, is piling on low-priced health it ...
- Client Of The Year: E.L.F. Beauty
Agency of the Year, Sarah Mahoney - Tuesday, January 23, 2024
E.L.F. Beauty keeps turning unexpected media moves into spectacular growth. It w ...
- P&G Says It's 'Not The Time' To Pull Back On Marketing Spend
Marketing Daily, Erik Oster - Tuesday, January 23, 2024
CFO called Olay Super Serum "the most successful new serum in t ...
- For E.L.F., Super Bowl May Offer Game-Changing Awareness
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 22, 2024
Experts say the beauty company's surprising buy -- how many young wom ...
- Hidden Valley Ranch, Burt's Bees Bring Wings Experience To Lip Balm
Marketing Daily, Erik Oster - Wednesday, January 17, 2024
The two Clorox-owned brands brought the concept to life because of f ...
- Hair-Care Brand Taps Roblox To Enter The Amikaverse
Marketing Daily, Colin Kirkland - Wednesday, January 17, 2024
"The Amikaverse" is intended to teach players about the brand as th ...
- Charlotte Tilbury Sets Up Shop At Ulta
D2C Insider, Sarah Mahoney - Monday, January 15, 2024
The top-selling D2C brand's retail conquest isn't slowing down. ...
- With 'Cosmetic Criminals,' E.L.F. Picks 'Mean Girls' Pockets
Marketing Daily, Sarah Mahoney - Tuesday, January 9, 2024
The cosmetics company is releasing a 15-minute true-crime parody on Amazon Freeve ...