- Ulta Predicts Slower Sales Ahead
Marketing Daily, Sarah Mahoney - Friday, March 15, 2024
While the beauty retailer's fourth-quarter results beat forecasts, the company offered ...
- Axe Expands Fragrance Line, Gets Gen Z 'Fit'
MAD, Fern Siegel - Monday, March 11, 2024
The new ad illustrates how Axe's Black Vanilla fragrance can deepen ...
- Dove Combats Beauty Anxiety Among Young Girls
Out to Launch, Fern Siegel - Friday, March 8, 2024
A study found nearly one in four girls feels judged on h ...
- Idris, Sabrina Elba Showcase Calvin Klein's 'Eternity'
MAD, Fern Siegel - Monday, March 4, 2024
Shot by Mert Alas, the idea is to pair a real coup ...
- L'Oreal, Kotex Kick Off International Women's Day Campaigns
Marketing Daily, Sarah Mahoney - Tuesday, February 27, 2024
Provocative new work focuses on protecting women from constantly feeling uncomfortable. ...
- Cover FX Takes Bite Out Of Hickeys
Out to Launch, Fern Siegel - Tuesday, February 20, 2024
Its new campaign, "Hickey Magic," which enlists influencers, runs indefinitely on Tik ...
- More Stores In Trouble: Express, Big Lots, Children's Place, The Body Shop
Marketing Daily, Sarah Mahoney - Thursday, February 15, 2024
More chains are struggling for lifelines, liquidity and strategic investments. ...
- Inside CeraVe's Three-Phase Big Game Assault
Marketing Daily, Sarah Mahoney - Wednesday, February 14, 2024
How a seven-year-old Reddit post led to one of Super Bowl's bigge ...
- Billie Expands Into Bodycare With Jameela Jamil
D2C Insider, Sarah Mahoney - Monday, February 12, 2024
With a new spin on "10 Things I Hate About You," t ...
- Publicis Health Settles Opioid-Related Legal Dispute For $350 Million
MAD, Steve McClellan - Thursday, February 1, 2024
The settlement covers all 50 states, the District of Columbia and certa ...
- Digitas Named Media AOR For Supergoop
MAD, Fern Siegel - Friday, January 26, 2024
Digitas will handle various media activations to augment the brand's growth. ...
- Target Turns to Wellness With 1,000 New Products
Marketing Daily, Sarah Mahoney - Thursday, January 25, 2024
The retailer, already outperforming in beauty, is piling on low-priced health it ...
- Client Of The Year: E.L.F. Beauty
Agency of the Year, Sarah Mahoney - Tuesday, January 23, 2024
E.L.F. Beauty keeps turning unexpected media moves into spectacular growth. It w ...
- P&G Says It's 'Not The Time' To Pull Back On Marketing Spend
Marketing Daily, Erik Oster - Tuesday, January 23, 2024
CFO called Olay Super Serum "the most successful new serum in t ...
- For E.L.F., Super Bowl May Offer Game-Changing Awareness
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 22, 2024
Experts say the beauty company's surprising buy -- how many young wom ...
- Hidden Valley Ranch, Burt's Bees Bring Wings Experience To Lip Balm
Marketing Daily, Erik Oster - Wednesday, January 17, 2024
The two Clorox-owned brands brought the concept to life because of f ...
- Hair-Care Brand Taps Roblox To Enter The Amikaverse
Marketing Daily, Colin Kirkland - Wednesday, January 17, 2024
"The Amikaverse" is intended to teach players about the brand as th ...
- Charlotte Tilbury Sets Up Shop At Ulta
D2C Insider, Sarah Mahoney - Monday, January 15, 2024
The top-selling D2C brand's retail conquest isn't slowing down. ...
- With 'Cosmetic Criminals,' E.L.F. Picks 'Mean Girls' Pockets
Marketing Daily, Sarah Mahoney - Tuesday, January 9, 2024
The cosmetics company is releasing a 15-minute true-crime parody on Amazon Freeve ...
- Best Buy, HD Hyundai, L'Oreal Among CES' Buzziest Brands
Marketing Daily, Sarah Mahoney - Friday, January 5, 2024
As 130,000 people and 4,000 brands roll into Las Vegas, expect plen ...
- Acing The TikTok Smell Test
D2C Insider, Sarah Mahoney - Wednesday, December 27, 2023
For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong ind ...
- Dermapenworld Targets Skintelletuals In New 'Routine'
MAD, Fern Siegel - Friday, December 22, 2023
The campaign showcases DermapenWorld's signature Synergy of Solutions program, which combines in-clin ...
- Why An Antacid Brand Partnered On A Designer Handbag
CPG Insider, Erik Oster - Friday, December 22, 2023
Maybe because offbeat branded items are going viral? The designer behind t ...
- With A Pivot To Sports, Dove's Back In The Super Bowl
Marketing Daily, Sarah Mahoney - Monday, December 18, 2023
After an 18-year break, the personal-care brand hopes #KeepHerConfident will encourage gir ...
- With Collapse Of SmileDirectClub, The Field Clears For Invisalign
Marketing Daily, Sarah Mahoney - Friday, December 15, 2023
Leaning on influencers, the NFL and plenty of testimonials, Align Technology ai ...
- AXE, Market Promote Scented Apparel
Out to Launch, Fern Siegel - Monday, December 11, 2023
The Stealie features various fragrance images on back -- from cedarwood ...
- Snap Launches Its First Virtual Make-Up Product With e.l.f. Cosmetics
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Snapchatters can claim a free digital version of e.l.f. Cosmetics' O Fa ...
- Weight Watchers Shifts Attitude Toward Weight Loss Prescriptions
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 28, 2023
WeightWatchers CEO Sima Sistani says the company got it wrong in its initi ...
- Cyber Monday Expected To Generate $12B In Shopping Revenue
Search & Performance Insider, Laurie Sullivan - Sunday, November 26, 2023
Online spend hit $5.6 billion on Thanksgiving Day, with Cyber Week foreca ...
- Beauty Shines At Macy's, Target
Marketing Daily, Sarah Mahoney - Monday, November 20, 2023
Sales may be drab in many categories, but cosmetics, skincare and fragran ...