- Pinterest Makes Bets On Augmented Reality
Inside Performance, Laurie Sullivan - Tuesday, January 26, 2021
Pinterest should continue to benefit from online searches and interactions that previous ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "T ...
- Halsey Launches D2C Cosmetics Brand
D2C FYI, Sarah Mahoney - Monday, January 11, 2021
Indie-pop princess Halsey's entry into the celebrity beauty fray is called Abo ...
- Beauty Meets Tech: Custom Lips, Wireless Lasers, Ever-Better Selfies
Marketing Daily, Sarah Mahoney - Tuesday, January 5, 2021
It's time for the beauty biz to gets its annual technology injectio ...
- Google Creates Augmented Reality Beauty Experiences That Connect Customers, Brands
Inside Performance, Laurie Sullivan - Thursday, December 17, 2020
Augmented reality is behind Google's new beauty feature for mobile phones. L'Orea ...
- The Eyes Have It: New Revlon CMO On Mask-Friendly Trends
Marketing Daily - Top of the News, Sarah Mahoney - Monday, December 14, 2020
Martine Williamson says consumers are experimenting with "bolder eye looks, since that ...
- Pinterest Predicts 2021 Trends, Former Marie Claire Editor In Chief Makes The Reveal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
Some 97% of searches on Pinterest are unbranded, giving brands a lev ...
- Gen Z, Millennial Beauty Shoppers Are Reluctant To Buy Unfamiliar Products
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Almost half of Gen Z and Millennial beauty shoppers buy more beau ...
- Target Adds Ulta Shops, Expanding Retail Brand Mash-Ups
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, November 12, 2020
The retailer, already operating store-within-a-store deals with Starbucks, CVS and Disney, sa ...
- Pinterest Takes It Home For The Holidays
Inside Performance, Laurie Sullivan - Tuesday, November 10, 2020
Pinterest has released its holiday gift guide, offering information on trends a ...
- In Biggest Campaign Ever, Harry's 'Not The Same' Celebrates Independent Thinkers
D2C FYI, Sarah Mahoney - Monday, September 21, 2020
The campaign stars a handful of glorious nonconformists hot-tubbing in the ba ...
- Gold Bond Unveils 'New Brand Attitude' For Skincare Lotions
Marketing Daily, Steve Ellwanger - Thursday, September 10, 2020
Campaign positions the 112-year-old Gold Bond --- widely known for its male-skewin ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Location ad company GroundTruth just released research on ecommerce conversion rates a ...
- Science Meets Humor In New Campaign For Culturelle Probiotics
Marketing Daily, Steve Ellwanger - Tuesday, September 1, 2020
Culturelle mixes science with humor to promote good health. ...
- With New Olay Campaign, P&G Targets The STEM Gap
Marketing Daily, Sarah Mahoney - Wednesday, August 26, 2020
The clever new print campaign, partially written in computer code, is design ...
- Hair Care Brand Curls Makes Waves During Crisis
Show Daily, Nina Lentini - Wednesday, August 19, 2020
Reliant on live events, Curls Beauty Brands pivoted quickly to virtual, doi ...
- Here To Help? Brand Building For The Next Normal
Show Daily, Nina Lentini - Tuesday, August 18, 2020
The Kraft Heinz Company's Brian Neumann said the company came up wi ...
- Oral-B Ushers Alexa Into Bathroom With New Voice-Integrated Toothbrush
Marketing Daily, P.J. Bednarski - Wednesday, August 12, 2020
With its smart capabilities, the Guide keeps a record of your brushi ...
- Cosmetic Brands Push Online Sales As Department Stores Fail
Around the Net In Brand Marketing, Phyllis Fine - Sunday, August 9, 2020
Cosmetics brands that have relied on department stores to sell products a ...
- 1-800-Contacts Adds Tech For More Personalization
D2C FYI, Sarah Mahoney - Monday, August 10, 2020
Company can now isolate microsegments as small as "Longtime contact wearer w ...
- Bye-Bye Loyalty: Data Reveals Start Of Messy Holiday Shopping Season
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
As companies conduct surveys and crunch data to make predictions about t ...
- Starved For Inspiration? GoDaddy Launches Podcast Series With A Positive Vibe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
The podcast series features people talking about what it takes to ...
- Dollar Shave Club Offers $25K for Best Testes Tributes
Marketing Daily, Tanya Gazdik - Sunday, July 26, 2020
The promotion is tied to DSC's new Grounds Keeper Ball Spray, whi ...
- Allure's November Issue Is Dedicated To Sampling, Shopping For Beauty Products
Publishers Daily, Sara Guaglione - Friday, July 24, 2020
The November print issue adjusts to changing realities. It will consist ...
- With Sluggish Reopenings, Ulta Leans In To 'Conscious' Beauty
Marketing Daily, Sarah Mahoney - Tuesday, July 21, 2020
Ulta's making a sweeping effort to offer more transparency and choices, includi ...
- Tampax Taps Amy Schumer To Spoof Period Cluelessness
Marketing Daily, Sarah Mahoney - Thursday, July 9, 2020
The marketing effort is based on Procter & Gamble's research that peop ...
- Easy-Open Cosmetics Aim To Make Beauty More Accessible
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 8, 2020
More than 61 million adults in the U.S. live with disabilities th ...
- Consumers Buying More Fake Health, Beauty Products As Ecommerce Surges
Inside Performance, Laurie Sullivan - Tuesday, July 7, 2020
About 64% of U.S. consumers say they lost money purchasing poor-quality heal ...
- P&G Goes Native: D2C Deodorant Tests New Paths To Brand Building
Brand Insider, Steve Smith - Friday, July 3, 2020
When P&G acquired the all-natural deodorant brand Native in 2017, it s ...
- Madison Reed's Launch Skirts Men's Hair Hang-Ups
Marketing Daily, Sarah Mahoney - Wednesday, July 1, 2020
Turns out guys aren't just ultra-bashful about coloring their hair; they al ...