- OPI, Wingstop Team Up For Game Day Challenge
Marketing Daily, Sarah Mahoney - Thursday, January 30, 2025
The nail polish brand thinks snacking is the perfect way to laun ...
- Ulta Hunts For New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, January 28, 2025
A look at the state of the company amid executive shakeups. ...
- Mielle Drops First Launch Under P&G Umbrella
Marketing Daily, Sarah Mahoney - Tuesday, January 28, 2025
The textured hair brand is rolling out an ultra-hydrating collection inspired ...
- How This Kenvue Exec Is Shining A Light On The Beauty Industry
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 22, 2025
Have you ever felt overlooked or unseen? Kenvue's Joy Ogunneye knows th ...
- Band-Aid Brings Back Tin Boxes For Jingle's 50th Anniversary
Marketing Daily, Les Luchter - Tuesday, January 21, 2025
The jingle "Stuck On You" is "one of our most distinct marketi ...
- Meta Fights Huckabee Bid To Revive Claims Over Fake CBD Ads
MediaDailyNews, Wendy Davis - Wednesday, January 15, 2025
The former Arkansas governor's attempt to amend his lawsuit over fake a ...
- Smells Like Sales: The Bakery-Inspired Boom in Body Care
Marketing Daily, Sarah Mahoney - Wednesday, January 8, 2025
P&G's Native and Unilever's Dove are the latest to jump on t ...
- Dove Positioned As The Beauty Companion Before Sleep
MAD, Fern Siegel - Tuesday, January 7, 2025
During 2025, the "Unready for Anything" campaign will feature various moments ...
- Ulta Beauty Shakes Up CEOs
Retail Insider, Sarah Mahoney - Wednesday, January 8, 2025
The beauty retailer is promoting Kecia Steelman as Dave Kimbell retires. ...
- L'Oreal, Samsung, Amorepacific Make Beauty Splash At CES
Marketing Daily, Sarah Mahoney - Monday, January 6, 2025
L'Oreal's 'Skin Intelligence' device debuts, Samsung launches a magic mirror, and Amorepacific ...
- Golden Globe Swag Bag Tops $1M
Marketing Daily, Sarah Mahoney - Friday, January 3, 2025
Goodie-bag takeaways for this year's winners and presenters have doubled in va ...
- With Dr. G, L'Oreal Makes A Second K-Beauty Splurge
Marketing Daily, Sarah Mahoney - Monday, December 30, 2024
The brand joins 3CE in the company's expanding global profile. ...
- Ulta, Nvidia Team For Hair Style App
Marketing Daily, Sarah Mahoney - Thursday, December 26, 2024
The try-on technology lets users experiment with both styles and colors. ...
- Grooming Brand Duke Cannon Picks Quality Meats As AOR
MAD, Fern Siegel - Tuesday, December 17, 2024
The agency's first work will appear in March 2025, dovetailing with ...
- Great Clips Looks For Breadth And Depth In College Playoffs
Retail Insider, Sarah Mahoney - Wednesday, December 18, 2024
With Disney Advertising, the hair salon chain is developing new ways ...
- Dove Partners With Crumbl For Sweet Smells
Marketing Daily - Top of the News, Tanya Gazdik - Monday, December 9, 2024
"This collaboration seems way more than just about body care - it ...
- Ulta Gaining On Sephora
Marketing Daily, Sarah Mahoney - Friday, December 6, 2024
With sales and profits ahead of expectations, the beauty retailer is recapturi ...
- Kenvue Will Keep Upping Ad Spend In 2025
Marketing Daily, Les Luchter - Friday, December 6, 2024
Not only is Kenvue spending more on advertising, but it's changed i ...
- Cutting Edge: Victory Garden Debuts Western Razor's First Ad Campaign
MAD, Fern Siegel - Friday, November 1, 2024
The company, which makes single-bladed safety razors crafted from metal, takes ...
- For L'Oreal, Inclusivity Is Imperative
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2024
The beauty giant's chief marketing officer explains how the world's fourth-largest advertis ...
- Maybelline Updates Jingle For TikTok Era To Cross Global Boundaries, Generations
Performance Marketing Insider, Laurie Sullivan - Friday, October 25, 2024
How do you update something as powerful and influential as the 19 ...
- E.L.F. 'Dupe That!' Ads Highlight Sustainability Success
Marketing Daily, Sarah Mahoney - Monday, October 21, 2024
The beauty company is running a print and OOH campaign to br ...
- TikTok Looks To Boost Live Shopping Via British Beauty Council Partnership
MediaDailyNews, Colin Kirkland - Thursday, October 17, 2024
Beauty brands have had the most luck on the shopping platform, offeri ...
- Nike, Lululemon Lose A Step With Teens, While New Balance, E.L.F. Keep Gaining
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2024
Piper Sandler's latest "Taking Stock With Teens" survey also finds self-reported spendi ...
- Red Wine, White Teeth Come Together In McBride Sisters Wine, Colgate Collab
Marketing Daily, Teresa Buyikian - Wednesday, October 9, 2024
Limited-edition kit contains McBride Sisters Collection Red Blend, Central Coast 2020; ...
- Tree Hut Selects Bakery As AOR
MAD, Fern Siegel - Friday, October 4, 2024
The body scrub brand is popular among Gen Z customers and influenc ...
- Hello's New Spots Make 'Everyday' An Experience
MAD, Fern Siegel - Friday, October 4, 2024
Three ads feature kids and adults using hello's products and enjoying whimsic ...
- Kate McKinnon Goes Electric For Philips Sonicare
Mad Blog, Barbara Lippert - Friday, October 4, 2024
McKinnon plays Susan Toothbrush, who comes "through walls to help people ma ...
- Sarah Michelle Gellar Removes Retinol Fear In 'Rated R'
MAD, Fern Siegel - Wednesday, October 2, 2024
The multiplatform launch showcases the dermatologist-endorsed Philosophy beauty brand. ...
- With 'Lavender Days,' European Wax Center Builds on Taylor Swift Tour
Retail Insider, Sarah Mahoney - Wednesday, October 2, 2024
The growing salon chain promises "unapologetic confidence" and is hyping a Tayl ...