- Cover FX Uses 'Irrelevant' Athletes To Promote Beauty Product
MAD, Fern Siegel - Wednesday, July 24, 2024
The effort is celebrating women in sports rather than the top dra ...
- Chipotle, Wonderskin Launch Guac-Proof Lip Stain
Marketing Daily, Sarah Mahoney - Monday, July 29, 2024
The collaboration -- both quirky and nourishing -- celebrates National Avocado ...
- Burt's Bees Turns 40, Introduces Special Merch Collection
MAD, Fern Siegel - Friday, July 19, 2024
The line celebrates the brand's eco-commitment and partnership with Katahdin Woods. ...
- Sephoria Moves On To Atlanta
Marketing Daily, Sarah Mahoney - Wednesday, July 17, 2024
Sephora is moving its annual immersive sales event, Sephoria, to the B ...
- DazzleDry Nails Blonde+Co As Creative AOR
Accounts on the Move, Fern Siegel - Tuesday, July 16, 2024
The agency's new ad campaign will roll out in late August. ...
- Psycho Bunny Apparel Launches Roblox Flagship Store
MediaDailyNews, Colin Kirkland - Tuesday, July 16, 2024
The men's fashion brand has partnered with immersive content creators Metaverse Gro ...
- Odele Launches First Work, Explores Women's Connection To 'Hair'
Out to Launch, Fern Siegel - Tuesday, July 16, 2024
The Slim Creative agency and Odele are both run by female found ...
- CeraVe's New Soap Opera Sells Drama-Free Face Cleansers
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
The L'Oreal brand wants to take the drama out of daily skinca ...
- Jo Malone Creates Paddington Bear-Inspired Fragrance
Marketing Daily, Sarah Mahoney - Thursday, July 11, 2024
For those who love marmalade -- or small, sticky bears -- t ...
- Ulta Targets 8-Year-Olds For Self-Care 'Joy'
Marketing Daily, Sarah Mahoney - Monday, July 8, 2024
The retailer says parents are the driving force behind Generation Alpha's beau ...
- Tux Highlights Eucerin's Skin-Care Line With 'Sensorial Science'
MAD, Fern Siegel - Wednesday, July 3, 2024
The brand launched a new product line to stand out in ...
- Omega, Glossier Make Olympic Splash
Marketing Daily, Sarah Mahoney - Friday, July 5, 2024
The famed timekeeper's new ads feature athletes as big as Paris ...
- Roblox Tests In-Game Commerce With e.l.f. Beauty Product Launch
MediaDailyNews, Colin Kirkland - Monday, July 1, 2024
Walmart will power e.l.f.'s new virtual kiosk, where U.S. visitors can purcha ...
- Consumers Splurge On High-End Lipstick, Data Shows Ways To Color-Coordinate Ads
MediaDailyNews, Laurie Sullivan - Wednesday, June 26, 2024
Consumers are splurging on cosmetics, boosting online spend in this category ...
- 78-Year-Old HASK Targets Millennials To 'Repair With Care' Their Hair
Marketing Daily, Les Luchter - Tuesday, June 18, 2024
The ads feature women doing such tasks as washing and blow-drying the ...
- NYX Celebrates Chosen Families In Pride Campaign
Marketing Daily, Danielle Oster - Friday, June 7, 2024
"Family Can't Be Framed" developed out of the insight that nearly 4 ...
- 'Impress Yourself' Touts Easy-To-Use Nails, Lashes
Out to Launch, Fern Siegel - Friday, June 7, 2024
The EGC agency won the account last December after a competitive pi ...
- Dr. Squatch Insures Nick Cannon's Balls For $10 Million
CPG Insider, Sarah Mahoney - Friday, June 7, 2024
The men's grooming brand hopes to get odor management "down there" ...
- Sephora Airs New Ads For Rare Beauty Brand
Marketing Daily, Sarah Mahoney - Monday, June 3, 2024
Starring brand founder Selena Gomez, the "Rare Moments" campaign promotes beauty inclusiv ...
- E.L.F. Brings 'Lip Oil Change' To Indy 500
Marketing Daily, Sarah Mahoney - Wednesday, May 22, 2024
In a racing first, the beauty brand is sponsoring Katherine Legge, t ...
- Gold Bond Teams With 'Sports Illustrated Swimsuit Issue'
Marketing Daily, Sarah Mahoney - Friday, May 17, 2024
As the magazine celebrates its 60th anniversary, the skincare brand pampers mod ...
- Gillette Venus Makes Splash In P&G Olympic Push
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2024
Individual brands -- not the parent company -- will star in P&G ...
- Switching Gender Gears: 'So Many Dicks' Takes Over Wall Street
MAD, Fern Siegel - Monday, May 13, 2024
The campaign is taking over the Oculus and Fulton Street subway statio ...
- Kubbco Wins Christina Aguilera Fragrances' Social-Media Account
Accounts on the Move, Fern Siegel - Thursday, May 9, 2024
Kubbco's first work for the brand will go live in June. ...
- With Billie Jean King, E.L.F. Takes On Corporate Board Diversity
Marketing Daily, Sarah Mahoney - Wednesday, May 8, 2024
The beauty company turns its trademark humor on the stubbornly homogenous wor ...
- Beauty Growth Starts To Slow, With Makeup Sales Declining
Marketing Daily, Sarah Mahoney - Tuesday, May 7, 2024
While still healthy, sales aren't as pretty as they've been for la ...
- Ulta Pivots To Mental Health, Teens
Marketing Daily, Sarah Mahoney - Thursday, May 2, 2024
The beauty retailer plans to give $3 million to nonprofits. ...
- And The World's Richest Billionaire Is...The Amazon Rain Forest?
MAD, Steve McClellan - Friday, April 26, 2024
No but a cover takeover of Forbes' 'Richest People' issue is design ...
- Simon/Myers Debuts First Campaign For Cohere Beauty
MAD, Fern Siegel - Wednesday, April 24, 2024
The cross-platform work showcases the company's capabilities and its concierge-level service. ...
- Why Detergent Brand 'All Free Clear' Appointed A Chief Dermatology Advisor
Marketing Daily, Danielle Oster - Tuesday, April 23, 2024
Dermatologist and social media influencer Dr.Lindsey Zubritsky highlights connections between laundry routin ...