- Kenvue, Colgate Back School Sun Safety, Oral Health Campaigns
Marketing Daily, Les Luchter - Friday, September 12, 2025
The oral health initiative is targeted at 750,000 elementary school students a ...
- With 'Yes, You Man,' Dr. Squatch Sends Up Manliness
Marketing Daily, Sarah Mahoney - Monday, September 8, 2025
The natural personal care brand enlists "Reacher" star Alan Ritchson to le ...
- 'Zitcoms' Spots Promote Skin Care
Out to Launch, Fern Siegel - Thursday, September 4, 2025
This is among the first creative assignments for BAM since winning t ...
- Beckham's IM8 AI Ad Promotes 'The Best'
MAD, Fern Siegel - Wednesday, September 3, 2025
The OOH work features Aryna Sabalenka, the No. 1 tennis champ. ...
- Sephora Goes Wide With Lady Gaga Pride Effort
Marketing Daily, Sarah Mahoney - Tuesday, September 2, 2025
The retailer is expanding its "We Belong To Something Beautiful" campaign in ...
- Ulta Shines As Sales Rise 6.7%, Says Target Deal Was Less Than 1%
Marketing Daily, Sarah Mahoney - Friday, August 29, 2025
The retailer credits smart social media, musical tie-ins and constant novelty wi ...
- Paul Mitchell Partners With Paris Hilton
Marketing Daily, Sarah Mahoney - Wednesday, August 27, 2025
The brand's new global ambassador will star in a campaign honoring ha ...
- As Mass And Prestige Converge, Skincare Brands At Crossroads
CPG Insider, Sarah Mahoney - Friday, August 22, 2025
Estee Lauder's steep sales declines highlight changing perceptions: Only 14% of shoppe ...
- SheaMoisture Goes '10 Toes Down' On Authenticity
Marketing Daily, Sarah Mahoney - Monday, August 18, 2025
The Unilever-owned company is celebrating its rebrand season with culture, curls, communi ...
- With Chia Pet Armpits, Billie Keeps Buzz Going
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
The woman's razor brand invokes '70s-style irreverence to keep alive the conversati ...
- Cottonelle Helps Customers 'Come Clean'
Out to Launch, Fern Siegel - Monday, August 11, 2025
The ad is based on research linking hygiene to confidence. ...
- Slaying The Field: E.L.F. Signs NWSL Athletes as Growth Slows
Marketing Daily, Sarah Mahoney - Thursday, August 7, 2025
New athlete signings highlight the beauty company's branding push. But despite stro ...
- Dura Chill Debuts The First Chill Deodorant
Out to Launch, Fern Siegel - Thursday, July 31, 2025
Alma created the deodorant idea, packaging and campaign. ...
- Mouthwash Is The New Shower: Listerine's Kamran Shahzad On Reframing Oral Care
Marketing Daily, Sarah Mahoney - Tuesday, July 29, 2025
With a $2 million smile and a new campaign, the Kenvue bra ...
- Mary Kay Goes Green With Electric Cadillac
Marketing Daily, Tanya Gazdik - Friday, July 25, 2025
A 60-second spot shows off the new Cadillac with the superimposed co ...
- Bold Hair, Bold Moves: Madison Reed's Athlete Play Hits Gen Z, Moms
CPG Insider, Sarah Mahoney - Friday, July 18, 2025
CEO Amy Errett explains how basketball stars help company reach both millennia ...
- CeraVe's Secret? Eliminating Creative Red Tape
CPG Insider, Sarah Mahoney - Friday, July 11, 2025
The $1 billion skincare juggernaut proves clinical credibility and creative magic c ...
- Harry's Gets Physical In New Veteran Mental Health Push
Marketing Daily, Sarah Mahoney - Tuesday, July 8, 2025
With a "Got your six" social challenge, the men's grooming brand ai ...
- BAM Connection Enlarges Rohto Portfolio
MAD, Fern Siegel - Tuesday, July 1, 2025
The agency is now responsible for all Rohto Eyedrops work in t ...
- Sephora Catches A Lyft To Outrun Prime Day
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2025
The novel partnership offers shoppers a $20 "Delivered to Beauty" ride ...
- Survey: Private Labels Are Winning Hearts, Carts, And Credibility
CPG Insider, Sarah Mahoney - Friday, June 27, 2025
Once considered generic fillers, store brands are winning loyalty for quality, pric ...
- Citing Aromatherapy's Benefits, Olly Enters Body-Care Space
Marketing Daily, Les Luchter - Wednesday, June 25, 2025
The vitamin/supplement brand tested fragrances in Mood + Skin body products wi ...
- Blue Moon, Eos Launch Valencia Orange Lip Balm
Marketing Daily, Teresa Buyikian - Monday, June 23, 2025
Bars generally serve Blue Moon with a fresh orange slice; lip ba ...
- With Its $6 Secret, NYX Proves Why Budget Beauty Keeps Winning
Marketing Daily, Sarah Mahoney - Wednesday, June 18, 2025
Paris Hilton and Saweetie star in the brand's latest campaign, featuring barga ...
- E.L.F. And Pinterest Want To Close The Try-Before-You-Buy Gap
Marketing Daily, Sarah Mahoney - Tuesday, June 17, 2025
With AI-powered color matching, the beauty brand's new tool hints at broad ...
- Mascots, Memes, and Moisturizer: CeraVe's Gen Z Playbook
Marketing Daily, Sarah Mahoney - Wednesday, June 4, 2025
To build on viral momentum, the L'Oreal-owned brand is turning to Sar ...
- Ulta's Marketing Strategy Taps Beauty's Role As Escape
Marketing Daily, Sarah Mahoney - Monday, June 2, 2025
Shoppers seek relief, not just routines, as the retailer's launches, events, a ...
- Sally Beauty Partners With Nonprofit 'Free Mom Hugs' To Support Pride Events
Marketing Daily, Danielle Oster - Sunday, June 1, 2025
The beauty retailer is also amplifying the voices of LGBTQ+ founders a ...
- E.L.F. Bets $1B On Bieber's Rhode To Elevate Brand, Expand Reach
Marketing Daily, Sarah Mahoney - Thursday, May 29, 2025
Hailey Bieber's fast-rising skincare brand gives E.L.F. entry into Sephora, prestige pri ...
- Nyx Partners With LGTBQ+ Musicians For 'Pridemix'
Marketing Daily, Danielle Oster - Thursday, May 29, 2025
The makeup brand's campaign features a series of short videos with Dest ...