- Mary Kay Goes Green With Electric Cadillac
Marketing Daily, Tanya Gazdik - Friday, July 25, 2025
A 60-second spot shows off the new Cadillac with the superimposed co ...
- Bold Hair, Bold Moves: Madison Reed's Athlete Play Hits Gen Z, Moms
CPG Insider, Sarah Mahoney - Friday, July 18, 2025
CEO Amy Errett explains how basketball stars help company reach both millennia ...
- CeraVe's Secret? Eliminating Creative Red Tape
CPG Insider, Sarah Mahoney - Friday, July 11, 2025
The $1 billion skincare juggernaut proves clinical credibility and creative magic c ...
- Harry's Gets Physical In New Veteran Mental Health Push
Marketing Daily, Sarah Mahoney - Tuesday, July 8, 2025
With a "Got your six" social challenge, the men's grooming brand ai ...
- BAM Connection Enlarges Rohto Portfolio
MAD, Fern Siegel - Tuesday, July 1, 2025
The agency is now responsible for all Rohto Eyedrops work in t ...
- Sephora Catches A Lyft To Outrun Prime Day
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2025
The novel partnership offers shoppers a $20 "Delivered to Beauty" ride ...
- Survey: Private Labels Are Winning Hearts, Carts, And Credibility
CPG Insider, Sarah Mahoney - Friday, June 27, 2025
Once considered generic fillers, store brands are winning loyalty for quality, pric ...
- Citing Aromatherapy's Benefits, Olly Enters Body-Care Space
Marketing Daily, Les Luchter - Wednesday, June 25, 2025
The vitamin/supplement brand tested fragrances in Mood + Skin body products wi ...
- Blue Moon, Eos Launch Valencia Orange Lip Balm
Marketing Daily, Teresa Buyikian - Monday, June 23, 2025
Bars generally serve Blue Moon with a fresh orange slice; lip ba ...
- With Its $6 Secret, NYX Proves Why Budget Beauty Keeps Winning
Marketing Daily, Sarah Mahoney - Wednesday, June 18, 2025
Paris Hilton and Saweetie star in the brand's latest campaign, featuring barga ...
- E.L.F. And Pinterest Want To Close The Try-Before-You-Buy Gap
Marketing Daily, Sarah Mahoney - Tuesday, June 17, 2025
With AI-powered color matching, the beauty brand's new tool hints at broad ...
- Mascots, Memes, and Moisturizer: CeraVe's Gen Z Playbook
Marketing Daily, Sarah Mahoney - Wednesday, June 4, 2025
To build on viral momentum, the L'Oreal-owned brand is turning to Sar ...
- Ulta's Marketing Strategy Taps Beauty's Role As Escape
Marketing Daily, Sarah Mahoney - Monday, June 2, 2025
Shoppers seek relief, not just routines, as the retailer's launches, events, a ...
- Sally Beauty Partners With Nonprofit 'Free Mom Hugs' To Support Pride Events
Marketing Daily, Danielle Oster - Sunday, June 1, 2025
The beauty retailer is also amplifying the voices of LGBTQ+ founders a ...
- E.L.F. Bets $1B On Bieber's Rhode To Elevate Brand, Expand Reach
Marketing Daily, Sarah Mahoney - Thursday, May 29, 2025
Hailey Bieber's fast-rising skincare brand gives E.L.F. entry into Sephora, prestige pri ...
- Nyx Partners With LGTBQ+ Musicians For 'Pridemix'
Marketing Daily, Danielle Oster - Thursday, May 29, 2025
The makeup brand's campaign features a series of short videos with Dest ...
- Gen Z Is Redefining Wellness, While Food, Beauty Brands Race To Keep Up
Marketing Daily, Sarah Mahoney - Thursday, May 29, 2025
From collagen mocktails to red-light facials, Gen Z is blending wellness, beau ...
- Hawaiian Tropic Goes Tantric In Major Campaign
Out to Launch, Fern Siegel - Thursday, May 29, 2025
BBH USA creative celebrates sun-bathing with the right protection. ...
- Roblox Launches In-Game Commerce With Beauty Brand
MediaDailyNews, Colin Kirkland - Thursday, May 15, 2025
Roblox creators and brands can now sell physical real-world products directly ...
- Axe To Gen Alpha: 'Axe Pete Anything,' Then Get Out Of Your Room
CPG Insider, Sarah Mahoney - Friday, May 2, 2025
Fragrance, feelings and Pete Davidson drive a new teen-targeted push. ...
- Elizabeth Arden Promotes Retinol Capsules To Enhance Skincare
MAD, Fern Siegel - Friday, April 25, 2025
This is Terri & Sandy first work for the cosmetics brand. ...
- Beyonce's Tour Powers Ulta's City-By-City Strategy
Marketing Daily, Sarah Mahoney - Friday, April 25, 2025
Retailer rides cultural momentum with influencer-created looks and a focus on superstar ...
- Billie Debuts Scratch And Sniff Armpit Billboards
CPG Insider, Sarah Mahoney - Friday, April 25, 2025
If the posters don't gross people out, the personal-care brand hopes t ...
- P&G Counts On 'Innovation' To Counter $1B Tariff Costs
Marketing Daily, Les Luchter - Thursday, April 24, 2025
CEO says the innovative Crest 3D White Deep Stain Remover is "drivi ...
- Grove Grows Into Healthy Home Brand With CTV Campaign
Pharma & Health Insider, Les Luchter - Thursday, April 24, 2025
The brand also used DOOH for a recent placement in New York ...
- Walmart, Target Freshen Up Spring With Beauty And Blooms
Marketing Daily, Sarah Mahoney - Monday, April 21, 2025
Retailers tap into seasonal self-care and home refresh trends, with Walmart eyei ...
- Smyle! Dutch Toothpaste Brand Aims To Fight Plastic Pollution
Marketing Daily, Les Luchter - Friday, April 18, 2025
Smyle is boasting that its use of toothpaste tablets instead of tub ...
- Olaplex Style: 'Defy' Expectations
MAD, Fern Siegel - Friday, April 11, 2025
Droga 5 produced the hair-care brand's first multichannel creative campaign. ...
- Social Influencers Drive Awareness Of Beauty Brands Among Teens: Piper Sandler
Research Intelligencer, Robert Williams - Friday, April 11, 2025
Teens are also showing growing trust in recommendations from doctors, scientists, a ...
- Beyonce's Cecred Offers 'A Deeper Understanding Of Hair'
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 9, 2025
First campaign for hair care brand "follows six diverse women, each shari ...