• by Fern Siegel , 11 hours ago

Revlon continues its “Be Unforgettable” campaign with actress/musician Teyana Taylor as the face of its Super Lustrous Lipstick, available in “20 buttery shades.”

The campaign runs in linear TV, streaming video, YouTube, TikTok, Meta and OOH in Times Square. The spot is here.

Colle McVoy is responsible for the creative and media.

“To be unforgettable is to be unapologetically yourself, and Teyana embodies that in every sense of the definition,” Lia Khayami Quinones, group creative director at Colle McVoy, told Agency Daily. “This latest work was crafted to channel her surprisingly playful, fearless energy, with the product acting as an extension of her identity rather than the focal point. The core of Revlon’s ‘Be Unforgettable’ platform isn’t about what you put on. It’s about what you already have.”

Taylor, known for her performances in “One Battle After Another” and “A Thousand and One,” told Essence her first memory of lipstick was watching her mother and aunts apply it. “Once the lipstick went on, the whole energy shifted. It was more than makeup — it was confidence.” As an adult, she's drawn to pink-toned nude colors, such as  Lustrous' “Sunkissed,” paired with a darker liner.

“Super Lustrous is all about that finishing touch — the kind of beauty that elevates your whole vibe without taking away from who you are. It’s about walking into every room with intention and a sense of self,” she added.

Today, Revlon's diversified portfolio of brands is sold in over 100 countries. The company was founded in 1932 by Charles and Joseph Revson and Charles Lachman and introduced a revolutionary cream enamel nail polish.

Colle McVoy is part of DonerColle Partners. Brand work includes 3M, Dairy Queen, Perdue Farms and Target.