• by Fern Siegel , 7 hours ago

Global performance-marketing agency Journey Further appointed Eric Hoover as senior director of organic strategy.

The new hire will lead organic strategy, SEO/GEO and content for Clarks, Bitly and Tosca Ltd. while spearheading growth in the U.S. 

Hoover specializes in AI-focused web strategy, product marketing and UX/content optimizations for global B2B and B2C brands.

He joins the New York office.

Robin Skidmore, Journey Further CEO, called the appointment “a significant step in our U.S. growth strategy. Eric's deep understanding of the American market, combined with over 17 years of experience translating complex search and AI data into results for global brands, strengthens our organic team as we scale to meet the demands of an increasingly AI-driven search landscape."

Prior to this, Hoover was SEO director for the Americas at Jellyfish. His posts also include organic media lead for LG Electronics, associate SEO director at Havas Media Group and associate director for SEO at Omnicom Media.

Hoover counts Altice, UGG, HOKA, Fidelity Investments and Subaru among his account work. 

The nine-year-old agency has 160+ specialists across the U.S. and U.K. Its roster includes Gym King, Silver Cross, The Diamond Store and Adobe Acrobat.