- Weight Watchers Shake-Up: Controversial CEO Out
Marketing Daily - Top of the News, Sarah Mahoney - Saturday, September 28, 2024
After just two years, Sima Sistani is leaving the troubled weight lo ...
- How Sephora And TikTok Are Preying On 13-Year-Olds
Media Insider, Steven Rosenbaum - Monday, September 30, 2024
A look into the disturbing reality of makeup marketing. ...
- Whoa! Listerine Recommits To Dental Diversity Initiative
Marketing Daily, Les Luchter - Tuesday, September 24, 2024
The "Whoa Collection" features two colorfully decorated limited-edition bottles at Target stor ...
- Maybelline Makes A Splash With Instant Eraser
Marketing Daily, Sarah Mahoney - Tuesday, September 17, 2024
Naomi Campbell, Ru Paul and Gigi Hadid star in a mockumentary promoti ...
- Father Time Gets A Makeover At Orange Twist
Marketing Daily, Les Luchter - Friday, September 13, 2024
Father Time, apparently feeling too old, decides to get "age-defying treatments li ...
- Ulta Bumps Down To Earth
Marketing Daily, Sarah Mahoney - Tuesday, September 3, 2024
The retailer's seemingly endless growth evaporates as beauty consumers rethink brand va ...
- Remember Barneys? Hourglass Cosmetics Pop-up Celebrates Late, Great Retailer
Marketing Daily, Sarah Mahoney - Tuesday, September 3, 2024
Just in time for New York Fashion Week, the nostalgic showcase sta ...
- Serena Williams Celebrates U.S. Open With Lipstick Launch
Marketing Daily, Sarah Mahoney - Tuesday, August 27, 2024
In partnership with Ulta, the tennis legend is using the tournament ...
- MAC Cosmetics Hires New Global Marketing Exec
Marketing Daily, Sarah Mahoney - Tuesday, August 27, 2024
Emily Bromfield, a veteran in beauty marketing, joins MAC amid a strateg ...
- Looking For a Man In Finance? SkinCeuticals Uses TikTok Snark For Product Launch
Marketing Daily, Sarah Mahoney - Friday, August 9, 2024
L'Oreal's high-end skincare line is teaming up with the Gen Z influenc ...
- Former Estee Lauder Exec Sunny Choi Makes History At Olympics
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, August 11, 2024
Choi defeated Portugal's Vanessa, 2-0, in the breaking round-robin. But it wasn ...
- Reality Check: Libresse/Bodyform Reveals 'Period' Truths
MAD, Fern Siegel - Wednesday, August 7, 2024
The spot asks: "What do you wish you'd been told?" ...
- With Blind Swimmer And Hot Girl Walks, E.L.F. Cosmetics Gets Athletic
Marketing Daily, Sarah Mahoney - Monday, August 5, 2024
The best-selling beauty brand is using new collaborations to keep its TikT ...
- Nicole Richie, Estee Lauder Hit The 'Night Night Club'
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2024
The cosmetics giant and aging club kid break down millennial bedtime routi ...
- Who's There? Retailers Can't ID Visitors And Prospects
Email Insider, Ray Schultz - Thursday, August 1, 2024
Customers spend almost 70% more when they return a second time. B ...
- L'Oreal Taps Wavemaker, Includes Amazon Activity
MediaDailyNews, Joe Mandese - Wednesday, July 31, 2024
L'Oreal International Distribution has tapped GroupM's Wavemaker to handle media planning a ...
- Great Clips,Joey Fatone Can't Decode Gen Z Slang
Retail Insider, Sarah Mahoney - Wednesday, July 31, 2024
The chain's back-to-school campaign includes a dictionary, a quiz and insights fr ...
- Poor Little Rich Brands: Is Luxury In 'Crisis'?
Marketing Daily, Sarah Mahoney - Thursday, July 25, 2024
Troubling declines at Burberry, Kering and even LVMH underscore persistent weaknesses worldw ...
- Cover FX Uses 'Irrelevant' Athletes To Promote Beauty Product
MAD, Fern Siegel - Wednesday, July 24, 2024
The effort is celebrating women in sports rather than the top dra ...
- Chipotle, Wonderskin Launch Guac-Proof Lip Stain
Marketing Daily, Sarah Mahoney - Monday, July 29, 2024
The collaboration -- both quirky and nourishing -- celebrates National Avocado ...
- Burt's Bees Turns 40, Introduces Special Merch Collection
MAD, Fern Siegel - Friday, July 19, 2024
The line celebrates the brand's eco-commitment and partnership with Katahdin Woods. ...
- Sephoria Moves On To Atlanta
Marketing Daily, Sarah Mahoney - Wednesday, July 17, 2024
Sephora is moving its annual immersive sales event, Sephoria, to the B ...
- DazzleDry Nails Blonde+Co As Creative AOR
Accounts on the Move, Fern Siegel - Tuesday, July 16, 2024
The agency's new ad campaign will roll out in late August. ...
- Psycho Bunny Apparel Launches Roblox Flagship Store
MediaDailyNews, Colin Kirkland - Tuesday, July 16, 2024
The men's fashion brand has partnered with immersive content creators Metaverse Gro ...
- Odele Launches First Work, Explores Women's Connection To 'Hair'
Out to Launch, Fern Siegel - Tuesday, July 16, 2024
The Slim Creative agency and Odele are both run by female found ...
- CeraVe's New Soap Opera Sells Drama-Free Face Cleansers
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
The L'Oreal brand wants to take the drama out of daily skinca ...
- Jo Malone Creates Paddington Bear-Inspired Fragrance
Marketing Daily, Sarah Mahoney - Thursday, July 11, 2024
For those who love marmalade -- or small, sticky bears -- t ...
- Ulta Targets 8-Year-Olds For Self-Care 'Joy'
Marketing Daily, Sarah Mahoney - Monday, July 8, 2024
The retailer says parents are the driving force behind Generation Alpha's beau ...
- Tux Highlights Eucerin's Skin-Care Line With 'Sensorial Science'
MAD, Fern Siegel - Wednesday, July 3, 2024
The brand launched a new product line to stand out in ...
- Omega, Glossier Make Olympic Splash
Marketing Daily, Sarah Mahoney - Friday, July 5, 2024
The famed timekeeper's new ads feature athletes as big as Paris ...