- Optimism Aging: RoC Skincare, Sarah Jessica Parker Expand Partnership
Marketing Daily, Sarah Mahoney - Tuesday, August 8, 2023
The drugstore brand is expanding its Look Forward Project to reach te ...
- Red-Hot E.L.F. Leads Beauty Biz With 76% Jump In Sales
Marketing Daily, Sarah Mahoney - Saturday, August 5, 2023
The popular budget brand just notched its 18th consecutive quarter of sal ...
- Midol Gets Honest About Menstruation In New 'Comfort' Push
MAD, Fern Siegel - Wednesday, August 2, 2023
The cross-platform campaign from MullenLowe U.S. focuses on how women feel abo ...
- Burberry Taps Emma Mackey For New Goddess Fragrance
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2023
Emma Mackey may play a Nobel-winning physicist in "Barbie." But she's leadi ...
- Billie Introduces The Game Young Women Can Never Win
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2023
With "No Worries If Not," the D2C razor brand launches a boa ...
- L'Oreal Names Kendall Jenner Global Brand Ambassador
Around the Net In Brand Marketing, Tanya Gazdik - Friday, July 28, 2023
In an effort aimed squarely at attracting younger customers, L’Oréal Paris h ...
- Leveraging ASMR to Fill the Sensory Gap
The MediaPost Cases, Lisa Singer - Thursday, October 19, 2023
For a brand whose products include 100% silk sleepwear and aromatherapy th ...
- Ulta Beauty Pulls Higher Conversion Rate With Less Manual Effort In Campaign
Email Marketing Daily, Ray Schultz - Friday, July 28, 2023
Beauty brand Ulta has improved its email performance, working with Movable ...
- OMG Buys Two Brazilian Agencies, Outpromo and Global Shopper
MAD, Steve McClellan - Thursday, July 27, 2023
Outpromo has worked with Omnicom agencies in Brazil since 2014 and shar ...
- For Teens, Thinx Talks The 'New' Language Of Periods
D2C Insider, Sarah Mahoney - Monday, July 24, 2023
As it expands into more physical stores, the period underwear brand ...
- Brands Head To Barbieland
Marketing Daily, Erik Oster - Sunday, July 23, 2023
Brands from Aldo to Zara are getting in on the glitz ...
- Kenvue Comes Out Swinging And Alone -- Though Still Tied To J&J
Marketing Daily - Top of the News, Les Luchter - Thursday, July 20, 2023
CEO Thibaut Mongon touted the newly spun-off Kenvue as "the largest pure-pl ...
- Visa Dives Deep Into Creator Economy
Search & Performance Insider, Laurie Sullivan - Thursday, July 20, 2023
With a TikTok page that highlights cinematography and black culture, Kennedy @whok ...
- L'Oreal Adds Kendall Jenner As Ambassador
Marketing Daily, Sarah Mahoney - Tuesday, July 18, 2023
Move over, Helen Mirren and Eva Longoria. L'Oreal Paris is adding Kenda ...
- Body Shop, Google, Paramount Gear Up For Gen Z Voter Drives
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 10, 2023
A common reason Gen Z doesn't vote? They don't know how. Bran ...
- From Awkward To Hilarious: Secret's Comic Tackles Sweat, Odor Taboos
Marketing Daily, Sarah Mahoney - Friday, July 7, 2023
The deodorant brand is kicking off a multi-phased marketing campaign, hoping wom ...
- L'Occitane Invites Shoppers To Provence With New Virtual Store
Digital News Daily, Colin Kirkland - Thursday, July 6, 2023
L'Occitane wants to transport consumers to Provence in a new virtual experien ...
- Skin Care Brands Are Popular On Instagram
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 22, 2023
Happi Magazine ranks the leading skin care brands by their number of followe ...
- Dolce & Gabbana Makes 3D Push For Q Fragrance
Out to Launch, Fern Siegel - Monday, June 19, 2023
The immersive ad is featured on highways and bus shelters, 100% brand ...
- I Spy AI: Half Of Consumers Can Spot An AI-Written Email
Email Insider, Ray Schultz - Friday, June 9, 2023
Men are more likely than women to distinguish an AI-generated email fr ...
- Traditional Medicinals Takes Sustainable, Celeb-Friendly Marketing Approach
Marketing Daily - Top of the News, Les Luchter - Wednesday, June 7, 2023
Traditional Medicinals is sponsoring an on-site Eco-Village during all 42 stops ...
- Global Metrics Playoff: Who's Doing Best With Their Email Marketing
Email Insider, Ray Schultz - Wednesday, June 7, 2023
The U.S. has a high click-to-open rate -- and also a hi ...
- Dr. Squatch, Alex Honnold In Thumb-Wrestling Thriller
Marketing Daily, Sarah Mahoney - Wednesday, May 31, 2023
The legendary rock climber has the world's strongest hands. The men's groomi ...
- AdRoll Finds CPMs Fell On Average 33% In Q1 2023
Search & Performance Insider, Laurie Sullivan - Thursday, June 1, 2023
AdRoll released its Q2 State of Digital Marketing Report, analyzing overall marketi ...
- Ulta Gains On Increased Marketing Spending
Marketing Daily, Sarah Mahoney - Tuesday, May 30, 2023
With sales up 9%, the beauty retailer also says its UB Med ...
- Snapchat Updates AR Try-On Lens Technology Via Beauty Brand Partnerships
Digital News Daily, Colin Kirkland - Friday, May 26, 2023
The updated Lenses allow users to test the latest lipsticks and na ...
- Sport Clips Haircuts Turns Grooming Into A 'Game Changer'
MAD, Fern Siegel - Thursday, May 25, 2023
First work by AOR Preacher makes comfort and relaxation, not checking o ...
- Sun Bum Aims To Take the Scary Out Of Skin Cancer
D2C Insider, Sarah Mahoney - Monday, May 22, 2023
With its affable ape and spotty bananas, the sun care company hop ...
- Brands Might Be Underestimating Cashback, Loyalty Programs
Data & Programmatic Insider, Laurie Sullivan - Monday, May 15, 2023
Billions of lines of purchase data processed annually support the growth ...
- Maybelline, Pinterest Dial Up Mental-Health Offers
Marketing Daily, Sarah Mahoney - Friday, May 5, 2023
The beauty brand is working with Pinterest to encourage people to rea ...