• by Tanya Gazdik , July 25, 2025

Mary Kay Inc.’s Cadillac incentive might be pink, but is is also going green. 

The multilevel marketing company is transforming its beloved pink Cadillac incentive into an electric vehicle. The pink Cadillac Optiq (pronounced Optic) made its debut during Mary Kay’s annual Seminar, hosted for the first time in Charlotte, North Carolina.

The transition from internal combustion to electric symbolizes more than just a vehicle upgrade. It marks a recharged vision for the future of the iconic beauty brand, according to the company.

The new Cadillac model is a significant step forward in Mary Kay’s commitment to innovation, environmental responsibility, and meeting expectations of the next generation of both Mary Kay independent sales force members and their customers, per a press release. 

A 60-second spot shows off the new Cadillac with the superimposed copy “Same Legacy. New Energy.” It includes the disclaimer that only the top 1% of Mary Kay employees “earns the use of a career car through their Mary Kay businesses.” 

The iconic pink Cadillac was born in 1968 when Mary Kay Ash purchased a Cadillac Coupe De Ville from a Dallas dealership and promptly had it painted to match the pale pink Mary Kay lip and eye palette. General Motors later named the color Mary Kay Pink Pearl, and the shade is exclusive to Mary Kay.

“Mary Kay pink Cadillacs are very rare vehicles,” according to Jalopnik. “The pink pearl color is reserved exclusively for Mary Kay Inc., and all Mary Kay vehicles are only leased for two years. Once the lease period ends, the vehicles are returned to the dealer where they are repainted the factory color. Finding a Mary Kay pink Cadillac for sale doesn't happen often, but some have slipped through the cracks through the years.”

Should reps not want the car, they instead receive a significant bonus of $900 per month — though 90% of people who qualify for it choose the car.

The Mary Kay pink Cadillac symbolizes accomplishment, aspiration, and the power of recognition, said Ryan Rogers, CEO of Mary Kay.

GM’s relationship with Mary Kay is built on shared values of innovation, empowerment and excellence, says Ian Hucker,  vice president of GM Envolve. 

“As the organization takes bold steps into the future with the transition to an electric vehicle, we are proud to stand beside them, supporting a vision that’s not only sustainable but also deeply inspiring,” Hucker says. 

The 2026 Optiq starts at $50,900 and includes a native NACS port for access to Tesla’s Supercharger network.