Mary Kay Inc.’s Cadillac incentive
might be pink, but is is also going green.
The multilevel marketing company is transforming its beloved pink Cadillac incentive into an electric vehicle. The pink Cadillac
Optiq (pronounced Optic) made its debut during Mary Kay’s annual Seminar, hosted for the first time in Charlotte, North Carolina.
The transition from internal combustion to
electric symbolizes more than just a vehicle upgrade. It marks a recharged vision for the future of the iconic beauty brand, according to the company.
The new Cadillac model is a
significant step forward in Mary Kay’s commitment to innovation, environmental responsibility, and meeting expectations of the next generation of both Mary Kay independent sales force members
and their customers, per a press release.
advertisement
advertisement
A 60-second spot shows off the new Cadillac with the superimposed copy “Same Legacy. New Energy.” It includes the
disclaimer that only the top 1% of Mary Kay employees “earns the use of a career car through their Mary Kay businesses.”
The iconic pink Cadillac was born in 1968
when Mary Kay Ash purchased a Cadillac Coupe De Ville from a Dallas dealership and promptly had it painted to match the pale pink Mary Kay lip and eye palette. General Motors later named the color
Mary Kay Pink Pearl, and the shade is exclusive to Mary Kay.
“Mary Kay pink Cadillacs are very rare vehicles,” according to Jalopnik. “The pink pearl color is reserved exclusively for Mary Kay Inc., and all Mary Kay
vehicles are only leased for two years. Once the lease period ends, the vehicles are returned to the dealer where they are repainted the factory color. Finding a Mary Kay pink Cadillac for
sale doesn't happen often, but some have slipped through the cracks through the years.”
Should reps not want the car, they instead receive a significant bonus of $900 per
month — though 90% of people who qualify for it choose the car.
The Mary Kay pink Cadillac symbolizes accomplishment, aspiration, and the power of recognition, said Ryan
Rogers, CEO of Mary Kay.
GM’s relationship with Mary Kay is built on shared values of innovation, empowerment and excellence, says Ian Hucker, vice president of GM
Envolve.
“As the organization takes bold steps into the future with the transition to an electric vehicle, we are proud to stand beside them, supporting a vision
that’s not only sustainable but also deeply inspiring,” Hucker says.
The 2026 Optiq starts at $50,900 and includes a native NACS port for access to
Tesla’s Supercharger network.