Kenvue is supporting two youth educational campaigns
from the Consumer Healthcare Products Association’s (CHPA) Health In Hand Foundation (HIHF), one on sun safety and one on oral health. The latter is also backed by Colgate-Palmolive, with both
programs distributed to schools by Young Minds Inspired (YMI), which has been providing free educational outreach programs since 1978.
The sun safety initiative, developed in collaboration
with the Skin Cancer Foundation (SCF), is designed to reach 450,000 elementary and middle school students and their families nationwide about the importance of such behaviors as wearing sunscreen,
hats, and sunglasses, seeking shade, and covering up with sun-protective clothing. The “Help Your Students Have a Sun-Safe School Year” lesson plans include a link to “Sun Safety for All,” a site credited as being made possible by Neutrogena SkinU,
Kenvue’s four-year-old skincare educational campaign.
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The oral health initiative, developed in collaboration with the American Dental Association (ADA), is targeted at 750,000
elementary school students and their families in rural communities and dental deserts, including locations in Alabama, Louisiana, Mississippi, Montana, Tennessee, Alaska, North Dakota,
Pennsylvania, and New Jersey. Stressing the importance of a daily oral care routine and the connection between oral health and whole-body health, the “Healthy Habits for Healthy Teeth” lesson plans include links to “educational resources” from Colgate and “oral care tips and articles” from
Kenvue’s Listerine.
Both initiatives, available for the entire school year, include teacher guidance and classroom activities, as well as take-home letters for parents and caregivers in
both English and Spanish.
These campaigns mark “a significant expansion of our efforts to provide families with credible, accessible health education,” the CHPA tells Marketing
Daily, with both the scale and subject matter new to HIHF school outreach initiatives – as well as the collaborations with Kenvue, Colgate, ADA and SCF.
The Foundation had worked
with YMI previously on its “Up and Away” safe medicine storage campaign, which reached preschools and daycare centers nationwide.