Les Luchter
Member since July 2005Contact Les- Founder LL Communications
- www.llcom.biz
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- Twitter: @lesluchter
- 32 Wyckoff St.
- Brooklyn New York
- 11201 USA
Les Luchter is president of LL Communications, which provides writing, editing and consulting services. A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine. Contact him at les@llcom.biz
Articles by Les All articles by Les
- Time To Rebrand HIV -- Or Maybe Gilead? in
Marketing Daily on
12/02/2022
The ohhh! Foundation's Youth Against AIDS initiative called on WHO to rebrand HIV -- backed by an ad campaign from Serviceplan Suisse.
- Musk: Medical Genius Or COVID Superspreader? in
Pharma & Health Insider on
12/01/2022
One could make the case for both titles, with Musk's recent moves also irritating the medical community.
- Easterseals Launches Gaming Inclusion Initiative in
Marketing Daily on
11/30/2022
ES Gaming will work toward "equity, inclusion, and access among all disabled gamers" through community building and virtual events.
- WeRideTogether Aims To Combat Sexual Abuse In Sports in
Marketing Daily on
11/29/2022
"Fifty percent of athletes have experienced sexual harassment or abuse," says ESPN commentator Jay Bilas, leading off a PSA.
- Mpox: The WHO Rebrands Monkeypox in
Marketing Daily on
11/29/2022
Citing use of "racist and stigmatizing language online," WHO said it will phase out the name monkeypox over the next year for "mpox."
- Vtama Ads Spotlight Embarrassment Of Plaque Psoriasis in
Marketing Daily on
11/27/2022
"You know what it's like when plaque psoriasis makes you hide your skin under sleeves, to have a turtleneck choking you in 92 degrees."
- Country Mouse Without Nearby Doc? Check Out Your Local Retail Giant in
Pharma & Health Insider on
11/23/2022
Walmart and Walgreens serve medical care deserts in rural America -- and Walgreens aims to create clinical trial centers.
- AARP: 22M People Will Boycott Brands For Age Stereotyping in
Marketing Daily on
11/22/2022
"You're a little cranky when the marketplace is telling you that you're old," says co-founder of AGENCY, which supports older Americans.
- Amazon, Google Make Some Healthy Launches in
Marketing Daily on
11/21/2022
Amazon debuted Amazon Clinic for consumers, while Google announced a new Fitbit partnership and pilots of its Care Studio for clinicians.
- 'Go Fund Yourself, America,' Smirks Snarky Spokesman For Nomi Health in
Marketing Daily on
11/20/2022
Ad is reaction to "the massive spike in crowdfunding as a way to pay for healthcare in the U.S.," says Arnold Worldwide's CCO.
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