Les Luchter
Member since July 2005Contact Les- Founder LL Communications
- www.llcom.biz
- Facebook: www.facebook.com/LesLuchter
- LinkedIn: www.linkedin.com/in/lesluchter/
- Twitter: @lesluchter
- 32 Wyckoff St.
- Brooklyn New York
- 11201 USA
Les Luchter is president of LL Communications, which provides writing, editing and consulting services. A former public relations agency executive, Les has also been co-founder/editorial director of The Savvy Screener, managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week. Contact him at les@llcom.biz
Articles by Les All articles by Les
- Genexa Takes Aim At Tylenol, Tylenol PM With 'Clean' Alternatives in
Marketing Daily on
05/17/2022
Genexa's two acetaminophen products don't contain artificial inactive ingredients like dyes and synthetic fillers.
- Naysayer Will Arnett Hypes Catalogs (Not!) In Commercetools' First Campaign in
Marketing Daily on
05/17/2022
Arnett plays an anthromorphized version of a legacy commerce platform (think Salesforce, Oracle or Adobe), who pooh-poohs current ecommerce tools.
- Mobile Game Takes Butterfinger Into Battle in
Marketing Daily on
05/15/2022
Players of PUBG Mobile can access in-game Butterfinger-branded items like parachutes and buggies after purchasing the candy.
- Nokia Uses Tough Smartphone As Hockey Puck In New Campaign in
Marketing Daily on
05/12/2022
After a goal is scored with the mobile puck, the phone, as they used to say in now-ancient Timex watch ads, "keeps on ticking."
- T-Mobile Invites Consumers To 'Whack An Internet Provider' in
Marketing Daily on
05/11/2022
T-Mobile promises "an outlet for frustrated Big Internet customers to let out their angst," like the 'Whack An Internet Provider" game.
- Bud Light Expands Texas-Specific Marketing in
Marketing Daily on
05/10/2022
A-B's first state-specific ad campaign centers on Texas, since one in every seven Bud Lights sold is sold in the Lone Star State.
- It's A Pain -- Not. Salonpas Aims To Soothe Aches With Patch Samples in
Marketing Daily on
05/10/2022
This year's offering of 100,000 free samples of Salonpas is again being conducted via online requests, with outreach already underway via social media.
- Cleaning Institute Uses Pinterest For Campaign Fighting Trend It Helped Sustain in
Marketing Daily on
05/06/2022
Institute is taking direct aim at photos displaying cleaning products in clear containers, which create "a serious safety hazard for young children."
- Smelly Car? P&G Taps Astrologer To Help You Choose Febreze Remedy in
Marketing Daily on
05/05/2022
The CARstrology Collection features 12 scents meant to "specifically reflect the core essence of each astrological archetype," said astrologer Aliza Kelly.
- T-Mobile Takes On Big ISPs With 'Internet Freedom' Campaign in
Marketing Daily on
05/04/2022
T-Mobile will lock in a "forever" price of $50/month for its broadband customers -- what CEO Mike Sievert calls "every ISP's worst nightmare."
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