Les Luchter
Member since July 2005Les Luchter is president of LL Communications, which provides writing, editing and consulting services.
A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine.
Contact him at les@llcom.biz
- Agency Creatives Actually Use The Product To Craft Campaign in
Marketing Daily on
09/22/2026
Creatives tested claims that the Magic Mind supplement shot can unleash "that little creative genius inside of all of us."
- 'You Can Undo Prediabetes': PSA Campaign in
Marketing Daily on
09/21/2026
Best man spills his drink on the bride's dress. "You can't undo everything in life, but you can undo prediabetes," says voiceover.
- AI Visibility Sources Vary Widely By Health Category: Report in
Marketing Daily on
09/19/2026
To gain more visibility in AI search results, health & wellness CPG brands need to focus on different content strategies depending on product category,
- 'Route CBD' Truck Crosses State Lines To Provide Banned CBD Products To Californians in
Pharma & Health Insider on
09/17/2026
When new regulations effectively banned the sale of full-spectrum CBD products in California, hemp brand Charlotte's Web took to the road in nearby Nevada.
- 'Harm Reduction' Is NOT Bad, Says Save A Life Day, Rebutting Feds in
Marketing Daily on
09/16/2026
Save a Life Day -- which provides free doses of an opioid reversal drug -- has adopted "Elevate Harm Reduction" as this year's theme.
- Actor Andre Royo Aids Alzheimer's Awareness In PSA Campaign, Short Film in
Marketing Daily on
09/15/2026
Royo, known for his "The Wire" role, relates his anguish in dealing with his late mother's Alzheimer's disease.
- 'Because I Can': Ibsrela Battles IBS-C With CTV Campaign in
Marketing Daily on
09/14/2026
In first TV ad for Ibsrela, which treats irritable bowel syndrome, legally required info like side effects appears cleverly as text on signs.
- 'Not Our Problem,' Jokes Comic Relief In Child Poverty Campaign in
Marketing Daily on
09/11/2026
Satirical campaign includes this message: "One in six kids live in poverty. 'But couldn't the other five kids help?'"
- If I Only Had A Brain...Could I Unravel The Riddle Of The Atlas Wearable? in
Pharma & Health Insider on
09/10/2026
What use is a device that monitors your brain waves? Can "data from your own mind help you redefine what truly matters"?
- Talking To The Animated Cologuard Box -- In Spanish in
Marketing Daily on
09/09/2026
Telenovela actress Gabriela Spanic has a dialogue with Cologuard in Spanish-language spots aiming to start conversations about colon cancer.