Les Luchter
Member since July 2005Les Luchter is president of LL Communications, which provides writing, editing and consulting services.
A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine.
Contact him at les@llcom.biz
- NFL Great Gronk Gets 'Focus' And 'Sleep' In Ryde: Campaign in
Marketing Daily on
06/22/2026
Sleep is the latest product from Ryde:, which markets supplement shots of the drinkable rather than injectable kind.
- NYC Runners Help Miraclefeet Fight Clubfoot in
Marketing Daily on
06/19/2026
Runners ran an aggregate 2,792 miles to raise awareness and donations for nonprofit Miraclefeet, which funds clubfoot treatment for children worldwide.
- Trend Watch: Cannes Pharma Shortlist Features Tech, Inclusivity, Change in
Pharma & Health Insider on
06/18/2026
"Inclusivity is now a baseline expectation. Work that tries to fake it stands out for the wrong reasons," says Pharma juror Amanda Fuller.
- 'Sh*t,' Says Coterie, As Diaper Ads Run Into Network Content Barriers in
Marketing Daily - Top of the News on
06/17/2026
The ad in question features three vignettes of social situations where nobody wants to get pooped on by a baby.
- Vyepti Migraine Drug Evolves Its 'Say Yep' Messaging in
Marketing Daily on
06/16/2026
"This campaign is shining a light on the holistic burden and life impact" of migraines, says VP for Vyepti parent Lundbeck.
- 'Get PrEP Wise' Via 'Drag Race''s Michelle Visage In ViiV HIV Prevention Campaign in
Marketing Daily on
06/15/2026
ViiV's new awareness campaign educates consumers that there are different kinds of PrEP treatments, including long-lasting injections.
- They Oughta Be In Pictures: Lilly Funds Films Debuting At Tribeca Festival in
Pharma & Health Insider on
06/11/2026
Three fictional shorts aim for "authentic portrayals of disease and patient experiences."
- Shaq Reveals Zepbound Use -- For Sleep Apnea in
Marketing Daily on
06/10/2026
Llly launched a multichannel Zepbound campaign featuring O'Neal during game four of the NBA Finals.
- Live Inside A Giant Liver: Madrigal Pharma's Awareness Initiative in
Marketing Daily on
06/10/2026
Madrigal is unveiling a model of a giant liver in various cities to help raise public awareness of fatty liver disease.
- Do Cindy Crawford's Eyelids Droop? Not Any More in
Marketing Daily on
06/09/2026
Supermodel stars in campaign for RVL Pharmaceuticals' Upneeq, a non-surgical alternative for fixing droopy eyelids.