Les Luchter
Member since July 2005Les Luchter is president of LL Communications, which provides writing, editing and consulting services.
A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine.
Contact him at les@llcom.biz
- 'She's Hysterical': Flo Health Spotlights Historical Dismissal Of Fem Health Symptoms in
Marketing Daily on
10/13/2026
Ads from women's health app feature newspaper-like headlines across the centuries, from "wandering wombs" of 400 B.C. to the "hysterical housewives" of the 1950s.
- Can Dick Pics Ever Do Any Good? in
Marketing Daily on
10/12/2026
Yes, when they're an animated warning that ED can indicate a cardiovascular risk.
- Fingers As Butts, Fingers As Legs: Where Will It End? in
Marketing Daily on
10/09/2026
In a week when two brands unveiled OOH campaigns featuring giant hand appendages, fingers wearing Oura rings stroll along as if they were legs.
- Inside BelliWelli's Transition: From Snack Bars To Fiber, D2C To Major Retail in
Pharma & Health Insider on
10/08/2026
Aiming to become a disruptor to a category owned by two giant legacy brands, BelliWelli "sold out almost overnight" in Walmart launch.
- Genentech Marks 50 Years Of Biotech: 'The Impossible Bet' in
Marketing Daily on
10/08/2026
A documentary, "The Impossible Bet" uses patient stories to help tell Genentech's story. The brand's OOH efforts included billboards around San Francisco.
- Wet Ones Butts In With Sleight-Of-Hand Campaign in
Marketing Daily on
10/06/2026
To reinforce the message that its wipes should be used for hands only, brand sets up images of fingers posed to look like butts.
- Underwear Brand Knix Partners With Famed Romantasy Book Series in
Marketing Daily on
10/05/2026
"A Court of Thorns and Roses" is akin to the "Star Trek" of this genre.
- Birth Control Comes To Romance Fiction In Organon Campaign in
Pharma & Health Insider on
10/01/2026
Women's health pharma Organon partnered with a romance novelist to "help normalize the conversations around contraception."
- The Secret To Motherhood? Dealing With Mental Health Issues, Says Ad Council in
Marketing Daily on
10/01/2026
Campaign says when new moms prioritize their mental health, they can better cope with the challenges of caring for themselves and their little ones.
- Megan Fox As An ED Drug? Makes Sense in
Marketing Daily on
10/01/2026
Tongue-in-cheek ads show the actress leaning into her persona as the drug Ro Sparks