Les Luchter
Member since July 2005Contact Les- Founder LL Communications
- www.llcom.biz
- Facebook: www.facebook.com/LesLuchter
- LinkedIn: www.linkedin.com/in/lesluchter/
- Twitter: @lesluchter
- 32 Wyckoff St.
- Brooklyn New York
- 11201 USA
Les Luchter is president of LL Communications, which provides writing, editing and consulting services. A former public relations agency executive, Les has also been co-founder/editorial director of The Savvy Screener, managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week. Contact him at les@llcom.biz
Articles by Les All articles by Les
- Is There Booze In Your Ice Pop? Iconic Brands Hopes So in
Marketing Daily on
10/25/2021
Iconic spent $15 million plus $4 million in debt transactions to acquire TopPop, a company that packages frozen alcoholic pops.
- From Cinco-To-Go To Agave Bars, Jose Cuervo's COVID Pivot Pays Off in
Marketing Daily on
10/22/2021
Among ideas spurred by the pandemic: holiday DoppelDrinker campaign, where brand created cut-outs of folks who couldn't be there in person.
- Fisher-Price's Toy Telephone Now Makes Real Calls in
Marketing Daily on
10/21/2021
Limited-edition mobile version is targeted to "adults who want to go back to a time when making calls was fun and simple."
- Pronghorn Aims To Infuse Diversity Into Spirits Industry in
Marketing Daily on
10/20/2021
Among the soon-to-launch company's efforts will be investments in 57 Black-owned spirits brands, and placement of 1,800 Black employees into major brands.
- Hinge Teams With U.S. Surgeon General For Pandemic Dating Advice in
Marketing Daily on
10/19/2021
Dr. Vivek Murthy answers questions like "When can we ditch the masks? Second date? Third date?"
- Fetzer's Friendsgiving Campaign Takes New Approach To Turkey Day in
Marketing Daily on
10/18/2021
"Broader cultural and food trends invited a more diverse and eclectic approach to this year's holiday season," says VP of marketing Rachel Newman.
- Disaronno's Oil-Can-Packed EnGINe Motors Into U.S. Gin Race in
Marketing Daily on
10/17/2021
If you see someone drinking from an oil can, just hope they're partaking of Disaronno 's EnGINe Gin, packaged in fake tin oil cans.
- Glenfiddich -- Purveyor of $18,000 Whiskey -- Aims To Redefine Wealth in
Marketing Daily on
10/14/2021
Glenfiddich insists that being rich means much more than your personal monetary worth.
- Nicholas Sparks Pushes Love Letters For Belle Glos Wines in
Marketing Daily on
10/13/2021
Author asked Instagram followers to post a love letter they'd written on social media, and tag Belle Glos Wines for chance to win prizes.
- P&G Shareholders Return To Status Quo Votes In Annual Meeting in
Marketing Daily on
10/12/2021
Company defended its efforts toward eliminating Canadian deforestation, despite criticism from shareholders and the Natural Resources Defense Council.
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