Les Luchter
Member since July 2005Les Luchter is president of LL Communications, which provides writing, editing and consulting services.
A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine.
Contact him at les@llcom.biz
- A 'Tamiflu' For COVID Exposure? It's Here, And Advertising in
Marketing Daily on
08/07/2026
Pharma firm Shionogi has launched Xocova, the first preventative treatment for anyone exposed to the still-dangerous virus.
- Free Stock Photo Library Aims To Improve Disability Representation in
Pharma & Health Insider on
08/06/2026
All in Frame is designed "to help marketers, advertisers and creative teams tell more authentic stories about disability."
- Lilly Grows Fatter On Soaring GLP-1 Revenues in
Marketing Daily on
08/05/2026
The oral pill Foundayo launched in April and "began broad direct-to-consumer marketing to raise consumer awareness" two months later, said CEO.
- TP Exclusive: Kimberly-Clark Will Make It From Patented Fiber in
Marketing Daily on
08/04/2026
Using its own eco-friendly fiber in an upcoming program will help K-C undercut competition from store-brand toilet paper.
- Gilead Targets Black Women With HIV Prevention Campaign in
Marketing Daily on
07/25/2026
A humorous video depicting health-conscious preparations for a late-night booty call is part of the phama firm's push for HIV prevention.
- Report: Reddit Helps Fuel New Women's Health Ecosystem in
Marketing Daily on
07/25/2026
"Online communities are offering unfiltered candor and anonymity that traditional networks often cannot provide," says a Weber Shandwick EVP.
- Nutrition Shake Brand Builds Awareness As It Shifts Into CPG in
Pharma & Health Insider on
07/25/2026
Kate Farms, which began by providing formulas for infants and tube-feeding patients, has been on a brand-building push since it was bought by Danone last year.
- 'Officer Mike' PSA Helps Promote Safer Police-Civilian Encounters in
Marketing Daily on
07/25/2026
"The goal was to create something that feels welcoming rather than confrontational," the National Police Association tells "Marketing Daily."
- Lululemon Tops Next Gen's Wellness Mindshare, And They'll Spend More On Food in
Marketing Daily on
07/25/2026
Athleisure is the defining health/wellness brand category among Next Gen consumers -- Alpha and Gen Z -- and Lululemon tops the list.
- Rumer Has It: Actress Willis Teams With Mira's At-Home Tracker For Hormone Literacy in
Marketing Daily on
07/24/2026
"The campaign aims to normalize conversations around hormone health, reduce confusion, and empower women with better information," says brand's creative director.