Les Luchter
Member since July 2005Contact Les- Founder LL Communications
- www.llcom.biz
- Facebook: www.facebook.com/LesLuchter
- LinkedIn: www.linkedin.com/in/lesluchter/
- Twitter: @lesluchter
- 32 Wyckoff St.
- Brooklyn New York
- 11201 USA
Les Luchter is president of LL Communications, which provides writing, editing and consulting services. A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine. Contact him at les@llcom.biz
Articles by Les All articles by Les
- 'Toxic Therapist' Fights Youthful Vaping in
Marketing Daily on
10/02/2023
The humorous "Toxic Therapy from Your Vape" campaign shows a vape device dispensing really, really bad advice.
- Pink Parade Of Brands Support Breast Cancer Charities This Month in
Marketing Daily on
10/01/2023
Armitron's three-watch Tilly Pink Collection benefits the Susan G. Komen charity.
- For Gen Z Choosing OTC, Brands With Purpose Win in
Pharma & Health Insider on
09/28/2023
"Category-by-category, the #1 brand in sales is typically the #1 doctor-recommended brand "-- but purpose-driven ads also work, says Health Monitor CEO.
- Surprise! Singing A Song Of Diarrhea in
Marketing Daily on
09/27/2023
Napo Pharmaceuticals is sponsoring a contest to generate awareness of surprise diarrhea, a common condition among people living with HIV.
- Social Net Wizz Says It Fights Teen Loneliness in
Marketing Daily on
09/27/2023
"Our goal is to show that they're not alone... by putting a world of friends at their fingertips," says Aymeric Roffe, Wizz CEO.
- Ricola Sets Out To Soothe Healthy Throats in
Marketing Daily on
09/25/2023
New Throat Balm lozenges are meant to help consumers with everyday throat irritation instead of the soreness that comes from illness.
- Bloom Nutrition Grows Multichannel With Focus On Brick & Mortar in
Marketing Daily on
09/24/2023
The latest campaign for the nutritional supplement brand features end-cap displays at Target and Walmart.
- An End To Cheesy Medicare Ads? in
Pharma & Health Insider on
09/21/2023
Ads from old-time celebs like Joe Namath make often-fake promises like $0 premiums and "money back in your social security check."
- Birds & Bees? Nah, Amberen Suggests 'The Other Talk': Menopause in
Marketing Daily on
09/20/2023
Amberen, a supplement for menopause symptom relief, wants to destigmatize conversations about the process all women face.
- Feed the Children Uses Poetry To 'Turn Words Into Action' in
Marketing Daily on
09/19/2023
Feed the Children teamed with Poetry X Hunger, an informal initiative dedicated to "bringing a world of poets to the anti-hunger cause."
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