Les Luchter
Member since July 2005Contact Les- Co-founder The Savvy Screener
- http://thesavvyscreener.com/
- Facebook: www.facebook.com/TheSavvyScreener/
- LinkedIn: www.linkedin.com/in/lesluchter/
- Twitter: @SavvyScreener
- 165 Court St., Suite 193
- Brooklyn New York
- 11201 USA
Les Luchter, a former MediaPost editor, is co-founder of TheSavvyScreener.com, a news site dedicated to TV discovery beyond traditional cable/satellite/telco channels. Written for cord-cutters and adventurous cord-keepers, The Savvy Screener unearths new and upcoming TV shows and films, plus hidden gems (many for free) — and explains how to access them, whether online or over-the-air. Les was formerly managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week. Contact him at les@thesavvyscreener.com
Articles by Les All articles by Les
- HBO Max, Hulu Bring Outdoor Experiences To NYC in
Marketing Daily on
06/12/2021
Both the Hulu and HBO Max installations are connected with larger efforts tied in with the LGBTQ+ and Latino communities respectively.
- Crest Whitening Emulsions Spurs Category Growth, NAD Spurs Marketing Changes in
Marketing Daily on
06/10/2021
P&G was challenged on claims that Crest Whitening Emulsions provides "better, faster, 100% whiter teeth."
- Clearing The Air: Clorox, Instant Brands Join Booming Purifier Market in
Marketing Daily - Top of the News on
06/10/2021
U.S. sales of air purifiers (not counting replacement filters) more than doubled last year, rising to $942 million from $407 million in 2019.
- JewBelong Fights Anti-Semitism With Serious Humor in
Marketing Daily - Top of the News on
06/09/2021
OOH campaign is aimed partly at younger Jews who are "not used to anti-Semitism," says JewBelong co-founder Archie Gottesman.
- Hum By Colgate Connects With Obe Fitness For Smart Toothbrush Content in
Marketing Daily on
06/07/2021
Obe' short workouts on the Hum app are designed to raise heart rates in just two minutes -- the ideal tooth-brushing time.
- Michelob Ultra, Hennessy Debut Campaigns During NBA Playoff Coverage in
Marketing Daily on
06/07/2021
Major athletes take center stage in the Michelob Ultra campaign, while Hennessy's features a women's basketball collective.
- For Happy Dads, A Miller Lite/New Balance 'Shoezie' -- And Hard Seltzer In Non-Skinny Cans in
Marketing Daily - Top of the News on
06/04/2021
Two very different beverage brands are touting dad-friendly features and promos in the run-up to Father's Day.
- June Whiskey Promotions Race Pronghorns, Replace Roommates in
Marketing Daily on
06/02/2021
The pronghorn, the prairie mammal depicted on the label of High West Whiskey's American Prairie Bourbon, stars in a mobile brand sweepstakes.
- Golden Road Brewing Launches 'Tourism' Campaign For Imaginary Mango County in
Marketing Daily on
06/01/2021
D'Arcy Carden (Janet in NBC's "The Good Place") plays Jennie Jensen, the county's "#1 (and only) travel agent," in campaign spots.
- Archer Roose Banks On Elizabeth Banks, Its New Co-Owner in
Marketing Daily on
05/28/2021
Banks is also brand spokesperson, co-starring in a video that jokes about Banks now owning "half the company."
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