by Les Luchter on Jun 19, 1:37 PM
"It's' really time for brands to think differently about the value that they're providing," says FutureBrand's head of strategy.
by Les Luchter on Jun 12, 2:43 PM
Top execs at Moon Rabbit agency discuss the symptoms of IPAS: ineffective pharma ad syndrome.
by Les Luchter on Jun 5, 3:50 PM
The man behind the popular "Debunk the Funk with Dr. Wilson" YouTube channel suggests ways to counter misinformation.
by Les Luchter on May 29, 1:26 PM
How one AI vendor helps healthcare companies "amplify their brand messaging for medications, personalize content, and build trust with patients."
by Les Luchter on May 22, 1:48 PM
The Teal Wand will be available online to California women next month, backed by local media coverage, pop-up events and social media campaigns,
by Les Luchter on May 16, 12:26 PM
"I want the brand to be part of life conversation, not just illness conversation," says chief corporate brand officer Lina Polimeni.
by Les Luchter on May 8, 1:24 PM
Oklahoma's "Skip the Flu, Not the Fun," a late-season ad campaign, is credited with a 20% increase in flu shot uptake.
by Les Luchter on May 1, 3:26 PM
"These results highlight the impact that emotionally resonant campaigns can have on brand engagement," said lead-generation firm CEO.
by Les Luchter on Apr 24, 11:36 AM
The brand also used DOOH for a recent placement in New York's Times Square touting Grove's new health emphasis.
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