"It's' really time for brands to think differently about the value that they're providing," says FutureBrand's head of strategy.

Top execs at Moon Rabbit agency discuss the symptoms of IPAS: ineffective pharma ad syndrome.

The man behind the popular "Debunk the Funk with Dr. Wilson" YouTube channel suggests ways to counter misinformation.

How one AI vendor helps healthcare companies "amplify their brand messaging for medications, personalize content, and build trust with patients."

The Teal Wand will be available online to California women next month, backed by local media coverage, pop-up events and social media campaigns,

"I want the brand to be part of life conversation, not just illness conversation," says chief corporate brand officer Lina Polimeni.

Oklahoma's "Skip the Flu, Not the Fun," a late-season ad campaign, is credited with a 20% increase in flu shot uptake.

"These results highlight the impact that emotionally resonant campaigns can have on brand engagement," said lead-generation firm CEO.

The brand also used DOOH for a recent placement in New York's Times Square touting Grove's new health emphasis.