When it comes to smoking cessation, "the medicines we're giving [patients] are 30 years old and really ineffective," says Brian Quigley, Qnovia CEO.
Campaign is "not about product, but actually about making a difference and standing for something beyond ourselves," says parent company marketing director.
Biotech company Juvenescence is marketing Cognitive Switch through medically trained "science influencers."
Joymode combines ingredients such as L-citrulline, cited in peer-reviewed journals as improving erectile function, for a non-pharma sexual performance booster.
Campaign spot dares to imagine a world in which other industries use pricing policies similar to hospitals and health insurance companies.
Perhaps more than in any other industry, pharma companies are dependent on their pipelines -- or, products in development.
Among many health-related products being touted at CES, there's also Ocutrx's OcuLenz AR/XR headset, which helps people with severe macular degeneration to see normally.
Only about a third of the 1.2 million gay/bi/trans U.S. men who should be on PrEP actually get the drug.
Readers of this column appreciate using sound as a medical tool, judging from the two most-read 'Pharma & Health Insider's of 2023.
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