Coors Light and Duradry have teamed for the first chill deodorant with cold-activated packaging.

Alma created the deodorant idea, packaging and campaign. The Dura Chill work runs across Coors Light social media channels, as well as with influencers.

Dura Chill is best applied straight from the refrigerator. Just like Coors Light’s cold-activated cans, it features the same technology to signal chill: Pop it in the fridge, and when the mountains turn blue, Dura Chill is ready.

"Sweat happens, but staying cool should be effortless," said Jack Benzaquen, Duradry founder.

The creative dovetails with the kick off of soccer's Leagues Cup. Coors Light is the official beer sponsor of Leagues Cup.

“Whether you’re sweating through extra time or a rooftop party, it’s one more way to keep your cool all summer long,” said Gabriel Ferrer, executive creative director at Alma.