Skincare brand Naturium's new
campaign is based on the idea that care is both personal and scientific. “Good Chemistry Starts in the
Shower” introduces the new Multi-Peptide Advanced Body Wash.
Day One Agency's creative focuses on the relationship you have with yourself — noting that skincare is a
lifetime concern. The 30-second spot isn't about dryness or aging but self-care. It's the first work from the shop for the client. A woman in the shower hears the voice of her future self thanking her
for paying attention to her health.
“Good Chemistry Starts in the Shower” runs on OOH, social, and CTV streaming across NBC, Peacock, Netflix, Hulu and YouTube OLV. The campaign
also includes an experiential activation in New York.
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The three 15-second ads are: “Hero”, “Great Future” and “Power of Peptides.”
Other multi-peptide products from Naturium include a moisturizer, rich cream, eye cream and serum.
“We loved the idea that the person thanking you for your routine is actually you,
years from now," said Jamie Falkowski, chief creative officer at Day One Agency. "It's about long-term care, and a playful way to show both sides of Naturium: the real science and the simple
rituals.”
The agency's creative roster includes American Express, Nike, Chipotle and e.l.f.