- NorthShore Adult Diapers Aims To Destigmatize Heavy Bladder Leaks
Marketing Daily, Les Luchter - Friday, July 10, 2026
Campaign includes sponsoring baseball radio broadcasts, and outdoor billboards with the wor ...
- From Anti-Aging To Pro-Aging: Marketers Discover Their Next Trillion-Dollar Audience
Research Intelligencer, Rob Williams - Tuesday, July 7, 2026
For decades, brands sold wrinkle cream. Now they can sell a lifestyl ...
- Gen Alpha Insights: Teen Boys Are AI's Early Beauty Adopters
Marketing Daily, Sarah Mahoney - Friday, June 19, 2026
New research from Ulta Beauty uncovers the surprising tech behavior of tee ...
- Consumers Are Treating Their Bodies Like Software Updates
Research Intelligencer, Rob Williams - Monday, June 22, 2026
From protein powders and GLP-1s to wellness retreats and skincare technology, America ...
- Ricola Expands Beyond Cough Drops To Dry Mouth Relief
MAD, Steve McClellan - Monday, June 15, 2026
Tombras is creating the product launch campaign that spans out-of-home, digital, socia ...
- Press 'Play,' Fall Asleep, Help UNICEF: A Finnish Music Innovation
Marketing Daily, Les Luchter - Monday, June 8, 2026
Musicians donate royalties from each streaming playback of the relaxing ambient mus ...
- Oura Launches Biggest Campaign For Smallest Ring
Marketing Daily, Les Luchter - Monday, June 1, 2026
"We're still leading with product truth, but we're doing it through ...
- SPF Gets More Personality
Marketing Daily, Sarah Mahoney - Friday, May 22, 2026
Suncare brands are promoting play, provocation, and a few guilt trips ...
- 'A Lot Of Snake Oil In This Space': Evvy CMO On Vaginal Health Marketing In AI Era
Pharma & Health Insider, Les Luchter - Friday, May 22, 2026
The big AI players like ChatGPT "get (vaginal) health information wrong," sa ...
- 'We Got You': Telehealth Provider Wisp Converses With Women In NYC
Marketing Daily, Les Luchter - Monday, May 18, 2026
NYC billboard copy leans "fully into the way women actually talk abo ...
- Molecule Names Digital Natives U.S. Strategic-Creative AOR
MAD, Fern Siegel - Thursday, May 7, 2026
The mattress brand is sold online and throughout the U.S. ...
- Cadillac Former CMO Resurfaces As Healthcare CEO
Marketing Daily, Tanya Gazdik - Thursday, May 7, 2026
"Our current healthcare system is built to treat illness, not to crea ...
- Ark Agency Heads Strategic, Creative Work For Rude Health
Accounts on the Move, Fern Siegel - Tuesday, May 5, 2026
First work is expected in the coming months. ...
- 'NYT' Ad Seeks Higher Prenatal Nutrition Standards
Marketing Daily, Les Luchter - Thursday, April 30, 2026
Current standards were based on research data from 1 million people, mo ...
- RFK Jr. Supports Potential Ban On Junk Food TV Ads
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, April 23, 2026
The food and restaurant industry spends about $14 billion annually for advertisi ...
- Medicare's GLP-1 Millions Are Coming, And Walmart Wants To Be Ready
Marketing Daily, Sarah Mahoney - Friday, April 17, 2026
By adding digital health and nutrition support to Rx access, the retail ...
- Conde Nast Shrinks: Publisher Is Closing 'Self' And Several 'Glamour' Editions
Publishing Insider, Ray Schultz - Thursday, April 16, 2026
The affected markets comprise a little over 1% of total revenue. ...
- Kotex: From Period Art To Acts Of Female Solidarity
Marketing Daily, Les Luchter - Tuesday, April 14, 2026
Recent activations include a virtual gallery displaying art created with menstrual bloo ...
- The Mattress Company That Broke All the Rules, Starting With an Egg
Brand Insider, Barbie Romero - Tuesday, April 14, 2026
Two brothers spent 30 years developing medical-grade cushioning for wheelchairs and hospit ...
- Gradations In Hatred: Middle-Aged May Despise Word 'Midlife,' But DETEST 'Old'
Marketing Daily, Les Luchter - Friday, April 10, 2026
Longevity-focused telehealth provider Hone Health asked Americans for the one word associat ...
- The $165B 'Annoyance Economy' -- Friction Is The Business Model
Research Intelligencer, Rob Williams - Monday, April 13, 2026
American consumers are losing billions to what can only be described ...
- Campaign Suggests Surprising Way To Reduce Prostate Cancer Risk
Marketing Daily, Les Luchter - Monday, April 6, 2026
"Beat Cancer Off" says a study shows frequent masturbation can reduce ri ...
- How Do You Want Your Perimenopausal Celebs: Graceful Or Funny?
Marketing Daily, Les Luchter - Monday, April 6, 2026
Ballet icon Misty Copeland, comedian Amy Schumer star in two separate campai ...
- Health Doesn't Need To Be 'Ludacris,' Says One A Day Campaign
Marketing Daily, Les Luchter - Monday, March 30, 2026
"There's only room for one Ludacris in this world," intones a voiceove ...
- VML Puts A 'Smile' On Colgate's Millennial Market
MAD, Fern Siegel - Wednesday, March 25, 2026
Spots position a smile as a symbol of resilience. ...
- Perplexity Launches iOS Browser App With Google As Default Search Engine
MediaDailyNews, Laurie Sullivan - Thursday, March 19, 2026
Perplexity this week launched its browser app Comet for iOS with Goog ...
- Prestige Taps Horizon As Media AOR
MAD, Steve McClellan - Monday, March 16, 2026
Annual net media spending for the company is estimated at $30 milli ...
- Sylvain 'Grows' Aloha's Taste Mission
MAD, Fern Siegel - Thursday, March 12, 2026
Three distinct 15-second spots highlight organic ingredients. ...
- Rest App Hijacks TikTop Shop To Reach Late-Night Insomniacs
Marketing Daily, Les Luchter - Wednesday, March 11, 2026
When users click on the TikTok links, they'll get insomnia hacks fr ...
- Telehealth Musely Targets Women On Super Sunday, Sets Record Revenue
Marketing Daily, Les Luchter - Wednesday, March 4, 2026
Skincare company CEO touts Super Bowl as "high-volume social moment" for wome ...