- Public Inc Positions Sunnybrook Hospital As 'Special'
Out to Launch, Fern Siegel - Thursday, November 2, 2023
The focus is the state-of-the-art care offered, including scalpel-free brain surgery. ...
- Local TV Forecast: 2% 'Core' Ad Decline In Q3 For TV Station Groups
Television News Daily, Wayne Friedman - Thursday, October 26, 2023
Although major TV station groups in Q3 are projected to see ...
- Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
The Adobe Digital Price Index found that online prices decreased year-on-year f ...
- Entrepreneur, Doctor Creates Healthcare-Focused DSP For Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, August 7, 2023
Harshit Jain created a pharmaceutical ad/healthcare marketing company several years ago a ...
- D2C Marketer Hims Enters Heart Health With Combo ED/Statin Pill
Marketing Daily, Les Luchter - Monday, July 31, 2023
Hims & Hers plans to "heavily invest and expand" in the cardiovascul ...
- Talk To Me Privately: Teletherapy Platform Marvin Targets Healthcare Workers
Marketing Daily - Top of the News, Les Luchter - Sunday, July 16, 2023
With OOH ads, Marvin promotes its mental health app directly to healthca ...
- A Pharma Strategy & Forecasting Expert's Prescription for Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 20, 2023
"I always feel that responsibility of representing this field...I feel that on ...
- Some Doctors Try ChatGBT To Improve Bedside Manner
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 14, 2023
Some physicians find that ChatGPT improves their ability to communicate empathetically wi ...
- Boston Medical 'Rewrites Healthcare' In New Campaign
Marketing Daily, Les Luchter - Monday, May 22, 2023
Ads launched Monday, mainly out-of-home at main Boston commuter hubs, but al ...
- Marketing Wearable Meds: Nufabrx Sells the Science
Brand Insider, Steve Smith - Sunday, May 21, 2023
Nufabrx specializes in the controlled delivery of vitamin supplements and medication throu ...
- Sit On It! Toilet Seat's So Smart It Sends Health Info To Docs
Pharma & Health Insider, Les Luchter - Thursday, May 18, 2023
Heart Seat, just approved by the FDA, provides remote monitoring of su ...
- NYC's Urban Health Plan Continues Fight Against COVID
Marketing Daily, Les Luchter - Monday, May 15, 2023
Ad campaign in English and Spanish stresses the continuing need for peop ...
- Medicine Meets Media In New Online Pub
Pharma & Health Insider, Les Luchter - Thursday, May 11, 2023
"Medicinal Media" covers media specifically designed to improve health, such as yo ...
- New Greeting Cards Destigmatize Infertility
Marketing Daily, Les Luchter - Friday, May 5, 2023
A D2C marketer partners with medical device firm for cards targeted ...
- Court Sides With Sen. Warren In Battle Over Anti-Vax Book
Digital News Daily, Wendy Davis - Thursday, May 4, 2023
Sen. Elizabeth Warren did not use coercion when objecting to Amazon abo ...
- Medical Inventions Can Come From Unexpected Sources
Pharma & Health Insider, Les Luchter - Thursday, April 27, 2023
Beyond researchers, those on the front lines of medical care -- li ...
- J&J Chalks Up Talcum Charge As Sales, Guidance Rise
Marketing Daily - Top of the News, Les Luchter - Tuesday, April 18, 2023
With "30 products or platforms that generate over a billion dollars ...
- PSA Stresses The 'Why' Of Cancer Research
Marketing Daily, Les Luchter - Tuesday, April 11, 2023
Stand Up To Cancer says PSA, which will run for year v ...
- Parkinson's Rescue Inhaler Launches Targeted Streaming Commercial
Marketing Daily, Les Luchter - Monday, April 10, 2023
The ad buy "cost a small fraction of what it would co ...
- China's New Ad Requirements To Take Effect In May
Search & Performance Insider, Laurie Sullivan - Tuesday, April 11, 2023
Marketers considering advertising in China may want to know about censorship. T ...
- Adobe Data Shows Online Prices Fell 1.7% In March
Search & Performance Insider, Laurie Sullivan - Monday, April 10, 2023
Consumers looking for better prices online got a surprise in March ...
- Johnson & Johnson Proposes $8.9B Settlement Of Talcum Powder Lawsuits
Marketing Daily, Steve Ellwanger - Wednesday, April 5, 2023
But attorneys representing patients who have ovarian cancer and mesothelioma are calli ...
- Psychedelic Drug Maker Lucy (In The Sky?) Creates Mushroom Drug
Marketing Daily, Les Luchter - Monday, April 3, 2023
Research shows potential benefits for Mindful by Lucy can include anti-inflammatory, pa ...
- Narcan Goes OTC In War Against Opioid Overdoses
Marketing Daily - Top of the News, Les Luchter - Wednesday, March 29, 2023
FDA approval of opioid overdose antidote Narcan for nonprescription use brings Emerge ...
- Reach For An App Instead Of Prozac? Gamification As Medication
Pharma & Health Insider, Les Luchter - Thursday, March 30, 2023
Though video gaming is sometimes criticized for promoting addiction and lack ...
- Eczema Cinema: Abbvie's Doc Grounds Effort To Counter Humira Losses
Marketing Daily, Les Luchter - Monday, March 20, 2023
Low-key content marketing! Film presents case histories of eczema sufferers, with Abbvie ...
- Turn Up The AC/DC, I'm Going Into Surgery!
Pharma & Health Insider, Les Luchter - Thursday, March 16, 2023
Inspired by research, NextMed Health created Lifesaving Radio, a collection of hard-rocki ...
- Urology Tripleheader: Prostate, PD Campaigns, New ED Meds
Marketing Daily, Les Luchter - Wednesday, February 8, 2023
"Man With a Plan," from pharma company Endo, aims to motivate m ...
- GoodRx Fined For Allegedly Sharing Consumer Data With Ad Platforms
Digital News Daily, Wendy Davis - Wednesday, February 1, 2023
GoodRx has agreed to pay $1.5 million and to refrain from shari ...
- Amazon Launches RxPass, Prescription Drug Service For Prime Members
Digital News Daily, Colin Kirkland - Tuesday, January 24, 2023
Amazon Prime members now can order prescription drugs for delivery through Amazon ...