- This Story Is 'Easy To Swallow': Tylenol Launches Brand Extension
Marketing Daily, Les Luchter - Monday, April 15, 2024
New technology could well help Tylenol capture a perhaps surprisingly large numb ...
- Trade In Your Sucky Scrubs, Plucky FIGS Tells HCPs
Marketing Daily, Les Luchter - Wednesday, April 3, 2024
Unlike competitors' "scratchy, boxy, never-fit-right" pants and tops, FIGS, Inc. provides healthca ...
- ABC Prime Time Is Next Stop For Oprah's Weight-Loss Journey
TVBlog, Adam Buckman - Monday, March 18, 2024
Oprah Winfrey will host "An Oprah Special: Shame, Blame and the Weig ...
- 'Ahazihng': Patients 'Review' Dental Practice From The Dental Chair
Marketing Daily, Les Luchter - Monday, February 19, 2024
Ever try speaking to a dentist while your mouth is full ...
- Studies Show Digital Pharma Soaring, Point-Of-Care Ads Most Trustworthy
Marketing Daily, Les Luchter - Friday, February 16, 2024
TV spend rose from 10% share of marketing dollars in 2018 ...
- Popular Asthma Inhaler Flovent To Be Pulled From Market
Marketing Daily - Top of the News, Tanya Gazdik - Friday, December 29, 2023
Physicians say the authorized generic will work just as well as t ...
- MysteryVibe Prescribes Orgasms For Menopausal Women
Marketing Daily, Les Luchter - Friday, December 15, 2023
Sexual device marketer MysteryVibe spreads the message via 24 out-of-home (OOH) boar ...
- Real Straight Shooters Take On Curved Penises In Endo Campaign
Marketing Daily, Les Luchter - Monday, December 11, 2023
Guys playing pool discuss Peyronie's disease in a three-part series of vide ...
- Local Healthcare Ad Spending To Top $12B Next Year
Marketing Daily, Les Luchter - Friday, December 8, 2023
A survey found that direct mail, online and over-the-air TV were t ...
- Tylenol Expands Into Med Devices WithSmartCheck, Kids' Ear Product
Marketing Daily - Top of the News, Les Luchter - Tuesday, December 5, 2023
The telehealth tool for parents to do kids' ear exams marks t ...
- Public Inc Positions Sunnybrook Hospital As 'Special'
Out to Launch, Fern Siegel - Thursday, November 2, 2023
The focus is the state-of-the-art care offered, including scalpel-free brain surgery. ...
- Local TV Forecast: 2% 'Core' Ad Decline In Q3 For TV Station Groups
Television News Daily, Wayne Friedman - Thursday, October 26, 2023
Although major TV station groups in Q3 are projected to see ...
- Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
The Adobe Digital Price Index found that online prices decreased year-on-year f ...
- Entrepreneur, Doctor Creates Healthcare-Focused DSP For Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, August 7, 2023
Harshit Jain created a pharmaceutical ad/healthcare marketing company several years ago a ...
- D2C Marketer Hims Enters Heart Health With Combo ED/Statin Pill
Marketing Daily, Les Luchter - Monday, July 31, 2023
Hims & Hers plans to "heavily invest and expand" in the cardiovascul ...
- Talk To Me Privately: Teletherapy Platform Marvin Targets Healthcare Workers
Marketing Daily - Top of the News, Les Luchter - Sunday, July 16, 2023
With OOH ads, Marvin promotes its mental health app directly to healthca ...
- A Pharma Strategy & Forecasting Expert's Prescription for Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 20, 2023
"I always feel that responsibility of representing this field...I feel that on ...
- Some Doctors Try ChatGBT To Improve Bedside Manner
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 14, 2023
Some physicians find that ChatGPT improves their ability to communicate empathetically wi ...
- Boston Medical 'Rewrites Healthcare' In New Campaign
Marketing Daily, Les Luchter - Monday, May 22, 2023
Ads launched Monday, mainly out-of-home at main Boston commuter hubs, but al ...
- Marketing Wearable Meds: Nufabrx Sells the Science
Brand Insider Podcast, Steve Smith - Sunday, May 21, 2023
Nufabrx specializes in the controlled delivery of vitamin supplements and medication throu ...
- Sit On It! Toilet Seat's So Smart It Sends Health Info To Docs
Pharma & Health Insider, Les Luchter - Thursday, May 18, 2023
Heart Seat, just approved by the FDA, provides remote monitoring of su ...
- NYC's Urban Health Plan Continues Fight Against COVID
Marketing Daily, Les Luchter - Monday, May 15, 2023
Ad campaign in English and Spanish stresses the continuing need for peop ...
- Medicine Meets Media In New Online Pub
Pharma & Health Insider, Les Luchter - Thursday, May 11, 2023
"Medicinal Media" covers media specifically designed to improve health, such as yo ...
- New Greeting Cards Destigmatize Infertility
Marketing Daily, Les Luchter - Friday, May 5, 2023
A D2C marketer partners with medical device firm for cards targeted ...
- Court Sides With Sen. Warren In Battle Over Anti-Vax Book
Digital News Daily, Wendy Davis - Thursday, May 4, 2023
Sen. Elizabeth Warren did not use coercion when objecting to Amazon abo ...
- Medical Inventions Can Come From Unexpected Sources
Pharma & Health Insider, Les Luchter - Thursday, April 27, 2023
Beyond researchers, those on the front lines of medical care -- li ...
- J&J Chalks Up Talcum Charge As Sales, Guidance Rise
Marketing Daily - Top of the News, Les Luchter - Tuesday, April 18, 2023
With "30 products or platforms that generate over a billion dollars ...
- PSA Stresses The 'Why' Of Cancer Research
Marketing Daily, Les Luchter - Tuesday, April 11, 2023
Stand Up To Cancer says PSA, which will run for year v ...
- Parkinson's Rescue Inhaler Launches Targeted Streaming Commercial
Marketing Daily, Les Luchter - Monday, April 10, 2023
The ad buy "cost a small fraction of what it would co ...
- China's New Ad Requirements To Take Effect In May
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 11, 2023
Marketers considering advertising in China may want to know about censorship. T ...