- Online Reviews Provide Key To Doctor Marketing: Report
Marketing Daily, Les Luchter - Wednesday, February 12, 2025
And while online reviews are deemed so important, more than half ...
- Plastic Surgery Platform RealSelf Gets Its Own Facelift
Pharma & Health Insider, Les Luchter - Thursday, January 23, 2025
New focus is on social media, especially Instagram, as "medical aesthetics" mark ...
- 'Thank You, Mike Johnson!' Says Morning-After-Pill Company
Marketing Daily, Les Luchter - Monday, January 20, 2025
Cadence OTC will donate its wares to health clinics every time t ...
- UnitedHealth Exec Blames Drug Companies, Not Pharmacy Benefit Managers, For High Prices
Marketing Daily, Les Luchter - Thursday, January 16, 2025
Pharmacy benefit managers actually "play a vital role in holding" sometimes-inflated pric ...
- The Sound Of Less Mucus? Zocdoc Unveils First Sonic Logo
Marketing Daily, Les Luchter - Tuesday, January 7, 2025
The sound of "Little Victory" is meant to evoke the triumph ...
- Make A 'Pitt' Stop At Fictional Pittsburgh Hospital On Max
TVBlog, Adam Buckman - Wednesday, January 8, 2025
The new medical series "The Pitt" might be the most proficient scripte ...
- The Doctor With Amnesia Will See You Now
TVBlog, Adam Buckman - Friday, January 3, 2025
The prognosis for Fox's new medical drama "Doc," about an ace physici ...
- Ozempic Drives Diabetes TV Ad Engagement, With Streaming Stronger Than Linear
Marketing Daily, Les Luchter - Saturday, December 28, 2024
Ozempic's ads were 57% more effective in driving consumer engagement on streami ...
- United Healthcare's Crisis Response Backfires
Marketing Daily - Top of the News, Sarah Mahoney - Monday, December 16, 2024
Tone-deaf phrasing of UnitedHealth Group CEO Andrew Witty's "New York Times" ess ...
- Fox Show Raises Question: Does Insurance Cover Doc With Amnesia?
TVBlog, Adam Buckman - Tuesday, December 17, 2024
An upcoming Fox drama about a doctor with amnesia seems to fa ...
- PAN Foundation Working To Drive LGBTQIA+ Access To Clinical Trials
Marketing Daily, Danielle Oster - Saturday, November 23, 2024
Only when underrepresented communities participate in trials "can we ensure the resul ...
- Google Urges Court To Reject RFK Jr. Appeal Over Anti-Vax Videos
MediaDailyNews, Wendy Davis - Monday, November 11, 2024
Google on Friday asked a federal appellate court to reject Robert ...
- Dunder-Mifflin, Meet 'St. Denis Medical'
TVBlog, Adam Buckman - Thursday, November 7, 2024
The influence of "The Office" is keenly felt in a new, one-came ...
- Influencers Influence Prescriptions, Say Half Of Docs In Study
Marketing Daily, Les Luchter - Tuesday, November 5, 2024
Sixty-nine percent of doctors engage with influencer content daily and 90% weekl ...
- McDonald's E.coli Outbreak: How Bad Is It For The Brand?
QSR Insider, Teresa Buyikian - Thursday, October 24, 2024
Chain responded with a CEO video and by removing onions from t ...
- Hospital Sets OOH Campaign To Help New Yorkers 'Stay Amazing'
Marketing Daily, Les Luchter - Monday, October 7, 2024
The NewYork-Presbyterian health system has launched an out-of-home/digital campaign chockful of ti ...
- TikTok Combats Medical Misinformation, Partners With WHO's Fides Creators
MediaDailyNews, Colin Kirkland - Friday, September 27, 2024
The Fides network community of healthcare professionals and content creators will transla ...
- Save A Life Day, Free Naloxone Campaign, Soars Into 34 States
Marketing Daily, Les Luchter - Wednesday, September 25, 2024
On Sept. 26, the organizers of Save A Life Day hope ...
- A Touch Of 'Grey's': ABC Medical Drama Returns For Season 21
TVBlog, Adam Buckman - Wednesday, September 25, 2024
How can we describe "Grey's Anatomy?" Venerable? The Methuselah of medicine? T ...
- Montefiore Einstein Tackles Challenging Cases, Delivers 'Comeback'
MAD, Fern Siegel - Wednesday, September 18, 2024
A New Yorker's real-life miracle is relayed cinematically by actor Paul Giama ...
- ESPN Host Helps J&J Push AFib Procedure
Marketing Daily, Les Luchter - Wednesday, September 18, 2024
ESPN host Mike "Greeny" Greenberg explains how he switched from beta blocke ...
- Ecstasy Faces Stumbling Blocks To FDA Approval
Pharma & Health Insider, Les Luchter - Thursday, September 19, 2024
In August the FDA rejected Lykos Therapeutics' application to have MDMA, a ...
- Medical Science Gets Soulful In Holy Name Brand Campaign
Marketing Daily, Les Luchter - Wednesday, August 21, 2024
Campaign emphasizes healthcare system's "commitment to humanism in medicine...while showcasing its leading-ed ...
- Mary Tyler Moore: Comedy Icon's Health Activism Still Resonates
Marketing Daily, Les Luchter - Wednesday, July 24, 2024
The diabetes activist legacy of late actress Mary Tyler Moore popped ...
- NeOnc Noses Into Novel Brain Cancer Treatment
Pharma & Health Insider, Les Luchter - Thursday, July 25, 2024
Biotech company NeOnc is in clinical trials with products designed to bre ...
- Doctors Are 'Hippocrites': Wisp Marks Roe V. Wade Overturn
Marketing Daily, Les Luchter - Monday, June 24, 2024
Sexual healthcare marketer Wisp's film alternates scenes of a doctor taking t ...
- Heads Up: Abbvie's Migraine Portfolio 'Very, Very Strong'
Marketing Daily, Les Luchter - Wednesday, June 12, 2024
Company's CEO-to-be lauds substantial revenue growth of three migraine-fighting meds: Ubrelva, Qulip ...
- FCB Health Uses AI Images To Enhance Diversity Message In 'Clinical Equality' Ads
Pharma & Health Insider, Les Luchter - Thursday, June 6, 2024
"Just as certain demos are underrepresented in clinical trials, they are al ...
- Nestle To Launch Frozen Food Line Positioned For Weight-Loss Med Users
Marketing Daily, Danielle Oster - Thursday, May 23, 2024
Vital Pursuit is a new portion-controlled frozen food brand line set ...
- Remotely Healthy: LG Electronics Enters Healthcare With Tech For Docs
Marketing Daily, Les Luchter - Monday, May 20, 2024
Its Primefocus Health will develop a remote monitoring and delivery platform enabli ...