- Doctors Are 'Hippocrites': Wisp Marks Roe V. Wade Overturn
Marketing Daily, Les Luchter - Monday, June 24, 2024
Sexual healthcare marketer Wisp's film alternates scenes of a doctor taking t ...
- Heads Up: Abbvie's Migraine Portfolio 'Very, Very Strong'
Marketing Daily, Les Luchter - Wednesday, June 12, 2024
Company's CEO-to-be lauds substantial revenue growth of three migraine-fighting meds: Ubrelva, Qulip ...
- FCB Health Uses AI Images To Enhance Diversity Message In 'Clinical Equality' Ads
Pharma & Health Insider, Les Luchter - Thursday, June 6, 2024
"Just as certain demos are underrepresented in clinical trials, they are al ...
- Nestle To Launch Frozen Food Line Positioned For Weight-Loss Med Users
Marketing Daily, Danielle Oster - Thursday, May 23, 2024
Vital Pursuit is a new portion-controlled frozen food brand line set ...
- Remotely Healthy: LG Electronics Enters Healthcare With Tech For Docs
Marketing Daily, Les Luchter - Monday, May 20, 2024
Its Primefocus Health will develop a remote monitoring and delivery platform enabli ...
- Agency PPK Creates Children's Book To Fight Kids' Cancer
Marketing Daily, Les Luchter - Wednesday, May 15, 2024
Agency also plans to sell merchandise line based on characters in "Claren ...
- Olympians Join UF Health In 'Human Progress' Campaign
Marketing Daily, Les Luchter - Wednesday, May 1, 2024
University of Florida Health campaign features its specially equipped mobile stroke ambulan ...
- Walmart Gives Up On Healthcare, Shuttering All 51 Locations
Marketing Daily, Sarah Mahoney - Tuesday, April 30, 2024
The retail giant is pulling the plug on its five-year expansion in ...
- This Story Is 'Easy To Swallow': Tylenol Launches Brand Extension
Marketing Daily, Les Luchter - Monday, April 15, 2024
New technology could well help Tylenol capture a perhaps surprisingly large numb ...
- Trade In Your Sucky Scrubs, Plucky FIGS Tells HCPs
Marketing Daily, Les Luchter - Wednesday, April 3, 2024
Unlike competitors' "scratchy, boxy, never-fit-right" pants and tops, FIGS, Inc. provides healthca ...
- ABC Prime Time Is Next Stop For Oprah's Weight-Loss Journey
TVBlog, Adam Buckman - Monday, March 18, 2024
Oprah Winfrey will host "An Oprah Special: Shame, Blame and the Weig ...
- 'Ahazihng': Patients 'Review' Dental Practice From The Dental Chair
Marketing Daily, Les Luchter - Monday, February 19, 2024
Ever try speaking to a dentist while your mouth is full ...
- Studies Show Digital Pharma Soaring, Point-Of-Care Ads Most Trustworthy
Marketing Daily, Les Luchter - Friday, February 16, 2024
TV spend rose from 10% share of marketing dollars in 2018 ...
- Popular Asthma Inhaler Flovent To Be Pulled From Market
Marketing Daily - Top of the News, Tanya Gazdik - Friday, December 29, 2023
Physicians say the authorized generic will work just as well as t ...
- MysteryVibe Prescribes Orgasms For Menopausal Women
Marketing Daily, Les Luchter - Friday, December 15, 2023
Sexual device marketer MysteryVibe spreads the message via 24 out-of-home (OOH) boar ...
- Real Straight Shooters Take On Curved Penises In Endo Campaign
Marketing Daily, Les Luchter - Monday, December 11, 2023
Guys playing pool discuss Peyronie's disease in a three-part series of vide ...
- Local Healthcare Ad Spending To Top $12B Next Year
Marketing Daily, Les Luchter - Friday, December 8, 2023
A survey found that direct mail, online and over-the-air TV were t ...
- Tylenol Expands Into Med Devices WithSmartCheck, Kids' Ear Product
Marketing Daily - Top of the News, Les Luchter - Tuesday, December 5, 2023
The telehealth tool for parents to do kids' ear exams marks t ...
- Public Inc Positions Sunnybrook Hospital As 'Special'
Out to Launch, Fern Siegel - Thursday, November 2, 2023
The focus is the state-of-the-art care offered, including scalpel-free brain surgery. ...
- Local TV Forecast: 2% 'Core' Ad Decline In Q3 For TV Station Groups
Television News Daily, Wayne Friedman - Thursday, October 26, 2023
Although major TV station groups in Q3 are projected to see ...
- Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
The Adobe Digital Price Index found that online prices decreased year-on-year f ...
- Entrepreneur, Doctor Creates Healthcare-Focused DSP For Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, August 7, 2023
Harshit Jain created a pharmaceutical ad/healthcare marketing company several years ago a ...
- D2C Marketer Hims Enters Heart Health With Combo ED/Statin Pill
Marketing Daily, Les Luchter - Monday, July 31, 2023
Hims & Hers plans to "heavily invest and expand" in the cardiovascul ...
- Talk To Me Privately: Teletherapy Platform Marvin Targets Healthcare Workers
Marketing Daily - Top of the News, Les Luchter - Sunday, July 16, 2023
With OOH ads, Marvin promotes its mental health app directly to healthca ...
- A Pharma Strategy & Forecasting Expert's Prescription for Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 20, 2023
"I always feel that responsibility of representing this field...I feel that on ...
- Some Doctors Try ChatGBT To Improve Bedside Manner
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 14, 2023
Some physicians find that ChatGPT improves their ability to communicate empathetically wi ...
- Boston Medical 'Rewrites Healthcare' In New Campaign
Marketing Daily, Les Luchter - Monday, May 22, 2023
Ads launched Monday, mainly out-of-home at main Boston commuter hubs, but al ...
- Marketing Wearable Meds: Nufabrx Sells the Science
Brand Insider Podcast, Steve Smith - Sunday, May 21, 2023
Nufabrx specializes in the controlled delivery of vitamin supplements and medication throu ...
- Sit On It! Toilet Seat's So Smart It Sends Health Info To Docs
Pharma & Health Insider, Les Luchter - Thursday, May 18, 2023
Heart Seat, just approved by the FDA, provides remote monitoring of su ...
- NYC's Urban Health Plan Continues Fight Against COVID
Marketing Daily, Les Luchter - Monday, May 15, 2023
Ad campaign in English and Spanish stresses the continuing need for peop ...