• by Fern Siegel , February 18, 2025

Stanford Medicine Children’s Health, devoted to pediatric and obstetric care, wants to be a user-friendly resource for kids and parents.

That's the thrust of its latest “Access to Excellence” integrated campaign by HUb San Francisco.

Various TV spots illustrate its care in casual, humorous ways. One has a man using a vacuum to put his daughter’s hair in a ponytail. Or a mom serving ice cream in an empty kiddie pool. 

The ads, which run on social and OTT, underscore the wide access to a Stanford doctor in the Bay Area.

“My favorite thing about this campaign is that it’s fun and funny at times, while presenting an experience that most parents can relate to,” says Ryan Scheiber, HUb creative director.

One ad for paid social utilizes user generated content that shows two kids spraying each other with mud by riding a bicycle. The caption “Kids will be kids. So Stanford pediatricians are nearby.”

HUb plans to launch the rest of the campaign throughout the year.

The agency's work includes the Oakland A’s, Eat 24, Gigamon and the Monterey Bay Aquarium.