- Reaching Out To Consumers Who Like Email
Around the Net in Email, Ray Schultz - Tuesday, October 26, 2021
More than half of all shoppers — in all generations — pref ...
- CTV Viewers Skew Younger Than Legacy TV Viewers
Television News Daily, Wayne Friedman - Monday, October 25, 2021
For example, where viewers 55+ comprise the dominant share of traditional ...
- CTV Users Watch Ad-Supported 47% Of The Time, Are Twice As Likely To Buy After Seeing Ads
Digital News Daily, Karlene Lukovitz - Monday, October 25, 2021
The Statista survey for Magnite also finds CTV viewers to mirror U. ...
- Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A Struggle
Video Insider, Karlene Lukovitz - Tuesday, October 12, 2021
Netflix currently has high saturation among the older demographic, particularly in t ...
- Email Eats: It's The Preferred Marketing Channel For Hungry Millennials
Email Insider, Ray Schultz - Monday, October 11, 2021
Gen Z is more swayed by social media ads than Millennials. Neith ...
- Consumer Assumptions Based On Age No Longer Apply
MediaDailyNews, Leah Montner-Dixon - Monday, October 11, 2021
There has been a decades-long trend, which was exacerbated by the pandemi ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Consumers plan to spend an average of $442 on themselves this holid ...
- GfK Finds Americans Postponing Major Life Changes, Disrupting Key Categories
MediaDailyNews, Joe Mandese - Tuesday, September 28, 2021
The findings vary by generation, but overall show marked drops in t ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen Zers
Email Insider, Ray Schultz - Thursday, September 23, 2021
The majority of consumers still prefer email for brand communications. But 8 ...
- No 'Karens' Here: Infiniti Looking For 'Claire' or 'Clive' For QX60
Drive Time, Tanya Gazdik - Monday, September 20, 2021
Infiniti offers "everything for some people, not something for everyone," says Ph ...
- Infiniti Looking For 'Claire' Or 'Clive' For QX60
Marketing Daily - Top of the News, Tanya Gazdik - Monday, September 20, 2021
The vehicle's target customer is Claire, a multitasker by necessity -- ...
- Ad Industry Defends 'Inaccurately Maligned' Targeting
Digital News Daily, Wendy Davis - Monday, September 13, 2021
Recent campaigns urging people to get vaccinated against COVID-19 show the benefi ...
- Unhappy Returns: Data Shows Marketers Should Focus On Messaging In Holiday Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Shoppers' opinions on returns of items bought online and in-store show higher-inco ...
- Gen Z Zig-Zags: It's The Only Cohort That Doesn't Prefer Email As A Channel
Email Insider, Ray Schultz - Friday, September 10, 2021
The youngest group likes social media-- but they rank email as ...
- Investor Village Seeks To Revive Class-Action Against Facebook Over Ad Targeting
Digital News Daily, Wendy Davis - Wednesday, September 8, 2021
A federal district court judge held Investor Village "to an impossible standar ...
- Social Media Can Make Us Crazy -- But Is It Cause Or Effect?
Social Media Insider, Fern Siegel - Wednesday, September 1, 2021
Are people using more social media because they are lonely? Or ...
- 87% Of Gen Zs Confirm Increased Use Of Interactive Video
Video Insider, Karlene Lukovitz - Tuesday, August 31, 2021
A new survey conducted this month for a real-time engagement platform echo ...
- Advertiser Can't Proceed With Class-Action Against Facebook Over Demographic Targeting
Digital News Daily, Wendy Davis - Wednesday, August 25, 2021
A judge has denied class-action status to a Facebook advertiser that su ...
- Agency Study Shows TikTok Now Ranks Fourth Among Local Shops
Digital News Daily, Colin Kirkland - Wednesday, August 18, 2021
A study of local ad agencies across the country by Borrell Associat ...
- To Tell The Truth: Consumers Trust User-Generated Content The Most
Email Insider, Ray Schultz - Wednesday, August 18, 2021
Shoppers demand authenticity -- and they say user-generated content provides it, Stack ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their Consent
Email Insider, Ray Schultz - Thursday, August 5, 2021
A staggering 70% of consumers dislike the idea of tracking people f ...
- 'WaPo' Targets Younger Audiences With 'Next Generation' Plan
Publishing Insider, - Thursday, August 5, 2021
Reaching more diverse audiences is an important initiative amid the changing demographi ...
- Personalization Rage: What Consumers Will Do When Brands Get It Wrong
Email Insider, Ray Schultz - Tuesday, August 3, 2021
They'll unsubscribe, drop your app and complain to customer service, Movable I ...
- Want To Get To Know Gen Z A Little Better? Helixa Has A Report For That
Mediapsssst, Richard Whitman - Wednesday, July 28, 2021
The company analyzes millions of social-media interactions and uses AI to calcula ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome Measurement
Television News Daily, Wayne Friedman - Tuesday, July 27, 2021
The company's "cookieless" approach expands efforts to "reduce reliance on a sing ...
- Social Media Can Make Us Crazy -- But Is It Cause Or Effect?
Social Media Insider, Fern Siegel - Wednesday, June 23, 2021
Are people using more social media because they are lonely? Or ...
- Gen Z - Why This Mobile-First Generation Is Different
Search & Performance Insider, Laurie Sullivan - Thursday, June 17, 2021
Among mobile consumers ages 18-24, 68% shop on mobile up to fo ...
- 86% Of U.S. Consumers Have Abandoned Carts
Search & Performance Insider, Laurie Sullivan - Wednesday, June 9, 2021
Marketers test and optimize websites and content served by Google and Microso ...
- In Email We Trust: Gen Z, Millennials Are Primed For Relevant Newsletters
Email Insider, Ray Schultz - Tuesday, May 25, 2021
Readers in the younger age groups will subscribe to newsletters if th ...
- 'Boston Globe' Enlists Nielsen For Audience Diversity Study
Publishing Insider, - Thursday, May 20, 2021
A key goal is to learn more about the needs of loc ...