- Almost All Consumers Expect To Shop Via Social This Year, Study Says
Email Marketing Daily, Ray Schultz - Monday, February 21, 2022
Over two-thirds of shoppers have already bought through social media, Sprout Soci ...
- Me And My Email: Channel Is Most Popular Worldwide For Branded Messages
Email Insider, Ray Schultz - Friday, February 18, 2022
SMS is second in most countries and the biggest driver of unsubscrib ...
- Gen Z Bets: Group Demands Transparency, But Not So Worried About Privacy
Email Insider, Ray Schultz - Thursday, February 3, 2022
Gen Z consumers are more likely to shop by smartphone, and g ...
- Roku Unveils Nielsen Digital Ad Ratings Guarantee Ahead Of Upfront
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 1, 2022
Roku claims its OneView is the first ad-buying platform to enable Niels ...
- Pandemic Fog: Consumers Feel Less Secure, Not Understood By Brands
Email Insider, Ray Schultz - Tuesday, February 1, 2022
Email marketers must cope with shifting consumer demands and even shopper identitie ...
- Streaming Sports: Viewers Spend Time On Various Platforms, But TV Still Dominates
Television News Daily, Wayne Friedman - Tuesday, January 18, 2022
The 13- to-54-year-old demo spent 46% of their time watching sports ...
- Like Its Streaming Rivals, Disney+ Needs To Skew To A Broader Range Of Entertainment
Television News Daily, Wayne Friedman - Tuesday, January 18, 2022
Disney+ has failed to penetrate the audience of viewers 50+ who a ...
- Consumers Embrace Hybrid Shopping Channels: Study
Email Marketing Daily, Ray Schultz - Thursday, January 13, 2022
Although consumers are favorable to hybrid shopping channels, many still feel overwhelm ...
- Young Moviegoers Help 'Spider-Man' Post Another $33M
MediaDailyNews, Wayne Friedman - Sunday, January 9, 2022
"Spider-Man" with a $668.8 million total to date is now the sixth-highest-grossi ...
- Gen Z Demystified: They're Social, And Not As Digitally Driven As Portrayed
Email Insider, Ray Schultz - Friday, January 7, 2022
Zoomers or snowflakes prefer in-person communication to email and other digital channel ...
- Yahoo Ads Launch Multi-Retailer Add-To-Cart, Ecommerce Analytics
Digital News Daily, Karlene Lukovitz - Thursday, January 6, 2022
A partnership with ecommerce platform MikMak allows advertisers to offer multi-retailer add-to-ca ...
- 2 Major Streamers Were Only Brands To See Leaps In Purchase Intent Across Generations In 2021
Video Insider, Karlene Lukovitz - Tuesday, December 28, 2021
New streamers Paramount+ and HBO Max saw large gains in purchase considerati ...
- The Case For Psychographics In Marketing
Around the Net in Email, Ray Schultz - Monday, December 27, 2021
Demographics can tell a firm who a customer is, but not the ...
- Pinterest Looks Ahead With 2022 Not-Yet-Trending Report
Digital News Daily, Colin Kirkland - Thursday, December 9, 2021
Pinterest's report highlights trends, local spotlights, new demographic information, and other opportuniti ...
- In-Game Platform Fuses Gaming, Commerce, And -- You Guessed It -- The Metaverse
Digital News Daily, Colin Kirkland - Tuesday, December 7, 2021
Sayollo has developed an in-game purchasing platform that aims to develop ...
- 'Newsweek' Initiative Encourages Gen Z To Debate Impact Of Social Media
Publishers Daily, Tony Silber - Friday, November 26, 2021
This project centers the voices of Gen Z. Their lives have be ...
- Sunday Talk Shows Lack Diversity Of Guests
Research Intelligencer, - Friday, November 19, 2021
Men far outdistance women and people of color on Sunday morning ne ...
- COVID Creates Strange Bedfellows
Marketing Insider, Aaron Paquette - Thursday, November 11, 2021
As consumers get more creative with their living arrangements, marketers must mat ...
- New Research Charts How Digital News Consumption Eclipsed Traditional Channels
Publishing Insider, Tony Silber - Wednesday, November 10, 2021
Pew finds a large majority of U.S. adults (84%) say they g ...
- Business Casual: Gen Z Workers Use Company Emails To Shop, Log In To Social
Email Insider, Ray Schultz - Wednesday, November 3, 2021
Employees using their company emails for personal activities poses both marketing a ...
- The Next Gen Of Audience Measurement Will Require Big Data
MediaDailyNews, Brad Adgate - Thursday, October 28, 2021
Virtually every part of the ad industry has been impacted by B ...
- Black Audiences Seek Representative Content, Brands
Research Intelligencer, - Wednesday, October 27, 2021
Such viewers are more likely to buy from brands that advertise ...
- Reaching Out To Consumers Who Like Email
Around the Net in Email, Ray Schultz - Tuesday, October 26, 2021
More than half of all shoppers — in all generations — pref ...
- CTV Viewers Skew Younger Than Legacy TV Viewers
Television News Daily, Wayne Friedman - Monday, October 25, 2021
For example, where viewers 55+ comprise the dominant share of traditional ...
- CTV Users Watch Ad-Supported 47% Of The Time, Are Twice As Likely To Buy After Seeing Ads
Digital News Daily, Karlene Lukovitz - Monday, October 25, 2021
The Statista survey for Magnite also finds CTV viewers to mirror U. ...
- Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A Struggle
Video Insider, Karlene Lukovitz - Tuesday, October 12, 2021
Netflix currently has high saturation among the older demographic, particularly in t ...
- Email Eats: It's The Preferred Marketing Channel For Hungry Millennials
Email Insider, Ray Schultz - Monday, October 11, 2021
Gen Z is more swayed by social media ads than Millennials. Neith ...
- Consumer Assumptions Based On Age No Longer Apply
MediaDailyNews, Leah Montner-Dixon - Monday, October 11, 2021
There has been a decades-long trend, which was exacerbated by the pandemi ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Consumers plan to spend an average of $442 on themselves this holid ...
- GfK Finds Americans Postponing Major Life Changes, Disrupting Key Categories
MediaDailyNews, Joe Mandese - Tuesday, September 28, 2021
The findings vary by generation, but overall show marked drops in t ...