- IAB: Tough To Prove ROI With Data-Driven Campaigns
MediaDailyNews, Laurie Sullivan - Monday, January 30, 2017
Proving ROI remains one challenge in a long list of obstacles cit ...
- Is Real-Time Attribution The Holy Grail We've Been Looking For?
RTBlog, Tobi Elkin - Tuesday, January 31, 2017
How does real-time attribution data solve marketers' measurement problems and help th ...
- Rubicon Project, Tapad Partner To Expand Cross-Device Options
Real-Time Daily, Philip Rosenstein - Monday, January 30, 2017
Rubicon Project and Tapad announced a partnership offering a "unified, cross-device campai ...
- Measurement And Attribution Top List of Industry Priorities
RTBlog, Tobi Elkin - Monday, January 30, 2017
In a new Interactive Advertising Bureau (IAB) report, 71% of marketers, med ...
- Ahead Of The Cross-Channel Curve
Marketing Insider: Cross-Channel, Ray Schultz - Monday, January 23, 2017
Cross-channel marketers face many problems, starting with how to define widely us ...
- Horizon Media Selects Adbrain As Primary Cross-Device Partner
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Adbrain will help Horizon reach audience pools across multiple devices, expanding i ...
- AppsFlyer Raises Additional $56 Million For Mobile Marketing Measurement
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Mobile attribution and marketing data analytics firm AppsFlyer announced that it h ...
- Such A Deal! Fox Will Sell Digital-Only Super Bowl Ads
VidBlog, P.J. Bednarski - Monday, January 16, 2017
Fox is selling digital-only ads for this year's Super Bowl for $700,0 ...
- Group M, Ad Bureau Working On New Ratings Tech
Around the Net in Video, P.J. Bednarski - Thursday, January 12, 2017
Group M t is working on a methodology that would all ...
- Flashtalking Obtains Media Rating Council Accreditation
Real-Time Daily, Tobi Elkin - Thursday, January 12, 2017
Flashtalking, a digital platform for activating and measuring data-driven advertising across channe ...
- Tapad Opens New Nordic Hub In Oslo, Will Add Engineers
Real-Time Daily, Tobi Elkin - Wednesday, January 11, 2017
Tapad, a provider of cross-device marketing technology, said it's opening a h ...
- Report Documents 'Unprecedented Change' In Global Ad Landscape
Real-Time Daily, Tobi Elkin - Wednesday, January 11, 2017
The global advertising landscape experienced "unprecedented change" in 2016 with data, automatio ...
- VideoAmp, Immersv Partner To Enhance VR/360 Advertising
Real-Time Daily, Philip Rosenstein - Friday, January 6, 2017
VideoAmp announced on Thursday it was partnering with Immersv to connect i ...
- Kanvas Gives Away A Tool; CBS's Fabulous Fractionalized Data
VidBlog, P.J. Bednarski - Friday, January 6, 2017
The Kanvas mobile platform will give away its new software development toolki ...
- Will 2017 Be The Year TV Finally Gets Included In Cross-Device Analysis? Stay Tuned
RTBlog, Tobi Elkin - Wednesday, December 28, 2016
Tapad, a provider of cross-device analytics and content delivery, makes the bo ...
- Screen6 Partners With Desktop, Mobile Data Providers To Augment Clients' ID Graphs
Real-Time Daily, Tobi Elkin - Thursday, December 15, 2016
Screen6, a data processor and platform provider for cross-device identity management, announc ...
- IAB: Ad Fraud, Device Measurement, And Attribution Continue To Be Key Issues In 2017
RTBlog, Tobi Elkin - Thursday, December 15, 2016
The Interactive Advertising Bureau (IAB) has had a busy year working ...
- Flashtalking Partners With Tapad For Attribution Modeling
Real-Time Daily, Philip Rosenstein - Monday, December 12, 2016
Flashtalking, an ad server, announced positive results from its partnership with Tapa ...
- DoubleVerify CEO Wayne Gattinella: 'Media Transparency Will Become Universal' In 2017
RTBlog, Tobi Elkin - Thursday, December 8, 2016
DoubleVerify CEO Wayne Gattinella sees media and cross-screen transparency as imperatives ...
- Drawbridge Awarded Patent For Cross-Device Technology
Real-Time Daily, Philip Rosenstein - Wednesday, December 7, 2016
Drawbridge has announced that it recently secured a patent from the U. ...
- PubMatic President Says Facebook/Google Duopoly Will Reach Tipping Point In 2017
RTBlog, Tobi Elkin - Wednesday, December 7, 2016
PubMatic President Kirk McDonald projects that in 2017, the Facebook/Google duopoly wi ...
- How Many Devices Can You Measure?
Marketing Insider: Cross-Channel, Ray Schultz - Monday, December 5, 2016
The new wave of cross-device attribution. An interview with Rahul Bafna ...
- Prediction: DSPs Will Partner To Cut Costs And Increase Efficiency
RTBlog, Tobi Elkin - Monday, December 5, 2016
The Trade Desk's CEO Jeff Green projects demand-side platforms (DSPs) will ne ...
- MRC Releases Location-Based Measurement Guidelines For Public Comment
RTBlog, Tobi Elkin - Friday, December 2, 2016
The Media Rating Council (MRC) has been on the forefont of generati ...
- Videology Highlights Cross-Screen Successes In New Whitepaper
Real-Time Daily, Philip Rosenstein - Wednesday, November 30, 2016
Videology, the cross-screen software provider, released on Wednesday a whitepaper outlining t ...
- Group M Imagines A Better Measured World In 2017
Around the Net in Video, P.J. Bednarski - Tuesday, November 29, 2016
Group M's new chief investment officer Lyle Schwartz tells Variety: “Maybe 2017 ...
- Tapad Appoints Igor Elbert Data Science Lead
Real-Time Daily, Tobi Elkin - Monday, November 28, 2016
Tapad, a provider of cross-device marketing technology, on Monday named data scien ...
- Working Backwards to Measure Influencer Marketing Success
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
Influencer marketing campaigns are hard to measure because not only do th ...
- The Commoditization of Influencer Tools
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
There's a tremendous amount of commoditization in influencer marketing tools, Scott Linze ...
- Moat Introduces A New 'Score'
VidBlog, P.J. Bednarski - Wednesday, November 23, 2016
The new Moat Video Score starts counting online ads a they a ...