AppsFlyer Raises Additional $56 Million For Mobile Marketing Measurement

Mobile attribution and marketing data analytics firm AppsFlyer on Tuesday announced that it has raised an additional $56 million in Series C financing, bringing its total funding to $84 million.

The company said the funds will be used to invest in products that help marketers measure each engagement with their target audiences via mobile, Web, TV and offline activities.

AppsFlyer also said it will build on existing partnerships and operations in Asia to help marketers penetrate markets throughout the region. It plans to explore merger and acquisition opportunities to potentially expand existing capabilities.

The round was led by Qumra Capital, a new investor, as well as Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP), and Pitango Growth. Qumra Capital partner Boaz Dinte has joined AppsFlyer's board of directors, with Goldman Sachs PCI joining as observers.

The company said it has grown revenues by 500% and staff from 40 to 240 people across 12 global offices in two years.

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Boaz Dinte, managing partner at Qumra Capital, stated: "AppsFlyer has proven its ability to provide mission-critical tools and data-driven innovations for measurement that marketers and developers need for success."

AppsFlyer said it sees $6 billion in mobile marketing spend annually, processes over 300 billion mobile events each month, and has more than 2,000 integrated partners and 10,000+ marketers as clients.

In addition to existing measurement partnerships with Facebook, Google and Twitter, AppsFlyer was recently selected as a measurement partner by Pinterest, Tencent, Adobe, Yahoo and IBM.

Existing investors Magma Venture Partners, Pitango Venture Capital, and Eight Roads Ventures also participated in the funding round.

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