Around the Net

Group M, Ad Bureau Working On New Ratings Tech

  • Variety, Thursday, January 12, 2017 11:24 AM
 Group M t is working on a methodology that would allow advertisers to count the number of impressions their commercials get, no matter if they appear on TV, alongside streaming video or other in new viewing frontiers. Variety says it's working with the Video Advertising Bureau.

Read the whole story at Variety »

1 comment about "Group M, Ad Bureau Working On New Ratings Tech".
Check to receive email when comments are posted.
  1. John Grono from GAP Research, January 12, 2017 at 5:07 p.m.

    I suspect that they will more likely be counting the number of times their ad impressions are served.

Next story loading loading..