Commentary

The Commoditization of Influencer Tools

There’s a tremendous amount of commoditization in influencer marketing tools, Scott Linzer, Vice President of Owned Media, iCrossing, explained to the audience during the “Cool Kid KPIs: Optimizing the Social Influencers” panel at OMMA Denver. Even though it’s a relatively new space, brands and agencies need to take a lot of meetings and vet a lot of vendors to maximize the value of their influencer campaigns, he said. 


Find the rest of this session, and more, at our OMMA Denver Agenda page.

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