- Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2016
Just 9% of marketers participating in a white paper scheduled for relea ...
- Tapad Device Graph Is Available Via LiveRamp's Ecosystem
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Tapad, a provider of cross-device marketing technology solutions, announced an expanded partnersh ...
- Ad Measurement Feuds on Facebook, YouTube Hinge On Code
Around the Net in Real-Time, Tobi Elkin - Thursday, November 10, 2016
The way that Facebook and Google implement tracking code from third-party measureme ...
- Big and Bigger News: Adobe Buys TubeMogul
VidBlog, P.J. Bednarski - Thursday, November 10, 2016
The $540 million deal lets Adobe create a potentially useful end ...
- Video Marketers Must Capture Consumers' Shift To Interactivity
Real-Time Daily, Philip Rosenstein - Thursday, October 27, 2016
Viewership is down for the NFL so far this year, it w ...
- Channels Or Devices? Across The Attribution Divide
Marketing Insider: Cross-Channel, Ray Schultz - Monday, October 24, 2016
Marketers are hung up on cross-channel attribution. But they should be thinki ...
- DoubleVerify Expands Mobile In-App Viewability, Adds New Partners
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
DoubleVerify, an ad-tech firm that authenticates media quality and performance across digit ...
- Nielsen's Social Content Ratings Debut
VidBlog, P.J. Bednarski - Monday, October 17, 2016
Nielsen's data dump makes good on a promise in January to inclu ...
- LiveRamp Launches IdentityLink To Enhance Cross-Channel Data Resolution
Real-Time Daily, Philip Rosenstein - Thursday, October 13, 2016
LiveRamp on Wednesday announced the launch of IdentityLink, a product aimed ...
- AOL Adds IAS Pre-Bid Viewability To ONE Platform
Real-Time Daily, Philip Rosenstein - Thursday, October 13, 2016
AOL and Integral Ad Science (IAS) announced on Thursday an expansion ...
- RadiumOne Launches Smart Links To Customize Customer Journey
Real-Time Daily, Philip Rosenstein - Monday, October 10, 2016
RadiumOne announced on Monday the release of Smart Links, a product th ...
- Facebook Moves Atlas Into Its Measurement Division
Around the Net in Real-Time, Tobi Elkin - Friday, September 30, 2016
Facebook has moved its ad-tech platform Atlas out of its ad te ...
- ABI: Measuring Programmatic Success Takes a Long Time
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
During his OMMA Programmatic Keynote Interview with MediaPost's Real-Time Daily Editor To ...
- Offline Measurement and Attribution are Improving
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
During the OMMA Programmatic panel "Beyond Search: Can Programmatic Lead to Omnichann ...
- Varick Media Management Partners With Drawbridge On Cross-Device Platform
Real-Time Daily, Tobi Elkin - Thursday, September 29, 2016
Programmatic ad firm Varick Media Management has partnered with cross-device technology compa ...
- Yes Lifecycle Marketing Upgrades Cross-Channel Solution
Email Marketing Daily, Jess Nelson - Wednesday, September 28, 2016
Yes Lifecycle Marketing, an Infogroup company, has expanded the cross-channel capabilities a ...
- Tapad Launches Cross-Device Optimization Metric
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Tapad, a provider of cross-device marketing technology, announced a new metric f ...
- Oracle Orchestrates, Revamps Cross-Channel Solution
Email Marketing Daily, Jess Nelson - Tuesday, September 27, 2016
Oracle unveiled a new cross-channel orchestration feature to the Oracle Marketing Clo ...
- Neustar Launches Marketing Attribution Analytics Via Facebook Partnership
Real-Time Daily, Tobi Elkin - Thursday, September 22, 2016
Real-time information services provider Neustar announced a partnership with Facebook to laun ...
- Existing Metrics May Perpetuate Ad Blocking
RTBlog, Tobi Elkin - Monday, September 19, 2016
Existing ad metrics may perpetuate ad blocking, according to ad tech fi ...
- SimilarWeb Appoints Chief Commercial Officer
Real-Time Daily, Tobi Elkin - Wednesday, September 7, 2016
SimilarWeb on Wednesday announced the appointment of Carla Bourque as chief commerci ...
- Getting Real About Cross-Channel
Marketing Insider: Cross-Channel, Laurie Petersen - Tuesday, September 6, 2016
True cross-channel engagement and tracking across all channels remains enormously difficult f ...
- AudienceScience Expands Cross-Device Capabilities Through Screen6 Partnership
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
AudienceScience, a provider of advertising automation software, on Tuesday announced it h ...
- Is Cross-Device a Strategy or a Tactic?
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
Programmatic advertising strategy should be about addressing the customer journey and creati ...
- Where's It Hurt? Healthgrades Examines The Data
Marketing Insider: Cross-Channel, Ray Schultz - Monday, August 29, 2016
Mayur Gupta, SVP in charge of digital at Healthgrades, discusses how ...
- WeatherAlpha Brings Custom, Targetable Weather Attributes To Drawbridge Cross-Device Identity Platform
Real-Time Daily, Tobi Elkin - Thursday, August 25, 2016
WeatherAlpha announced that its proprietary WeatherEdge data intelligence technology has been integrat ...
- Magnetic Names Paul Phillips Chief Data Officer
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
Marketing technology firm Magnetic on Wednesday named Paul Phillips its chief da ...
- Agencies Need To Do A Better Job Of Integrating Cross-Device Targeting
Show Daily, Tobi Elkin - Wednesday, August 24, 2016
Brands need to leverage deterministic and probabilistic models to do cross-device targetin ...
- Videology Says It's Improved Its Predictive Targeting Capabilities
Real-Time Daily, Tobi Elkin - Thursday, August 18, 2016
Ad-tech firm Videology announced that it has enhanced its ability to u ...
- Publishers Worry Most About Viewability, Attribution
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 17, 2016
U.S. digital ad professionals within the publishing industry are most concerned abo ...