Is Cross-Device a Strategy or a Tactic?

Programmatic advertising strategy should be about addressing the customer journey and creating an ecosystem of environments and experiences rather than simply trying to push them down some funnel, Emmy Spahr, Director of Programmatic, Razorfish, tells the “Making Cross-Device a Strategy Not a Tactic” panel at the Programmatic Insider Summit. She adds that the biggest challenges advertisers face are relative to the channels they’re trying to convert people on. In other words, proper cross-device measurement is essential to understanding their journey.  

Find the rest of this session, and more, at our Programmatic Insider Summit Agenda page.

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