Agenda

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Wednesday, March 7

Thursday, March 8

8:00 AM
Registration & Breakfast
Day 1: Data-Driven Strategy 2018

We open the Summit exploring how the latest trends in automated and data-driven marketing will impact the master plan. How are media planners and buyers adjusting to the changing dynamics of the programmatic ad marketplace? What is the real cost/benefit of taking media buying and data resources in-house? And what sort of opportunity does Amazon's entry into the online ad market represent for a range of brands and product lines?

9:00 AM
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote
Marc Seguin, CMO, PopChips 
9:45 AM

Header bidding, supply path optimization, first price auctions have upended the fundamentals of exchange dynamics in the last year. We explore how these changes are impacting buyers, their strategies, opportunities and budgets. Are prices going up as a result of new supply side models and is it exposing better inventory? How are DSPs managing the changes? And are any of these refinements to the supply chain helping transparency, accountability and trust?

Moderator
Brad Simms, CEO and President, GALE Partners 
PanelistS
Ashley Evenson, Director, Ciceron Digital Media Group 
Sargi Mann, EVP, Digital Strategy, Havas Media Group 
Dr. Ram Singh, EVP, Analytics & Technology, Performics 
11:00 AM
Presenter
Craig Kelly, Group Product Manager, Marketing, Overstock 
11:30 AM

The company that is eating retail has now shown a taste for the digital advertising ecosystem this year, leveraging massive and deep data, enormous scale and cross-device connections to consumers. But what are marketers to make of its collection of self-service programmatic inventory, marketing services, video and custom audience opportunities? Is this still a bottom-of-the-funnel play? Is it a viable alternative to the duopoly? And how ultimately will this unique inventory fit into marketers' overall planning?

Moderator
Luke Lambert, Head of Performance Media, OMD Chicago 
PanelistS
Jacob Band, Senior Strategist, The Media Kitchen 
Megan Conahan, EVP, Direct Agents 
Arielle Heyman, Digital Marketing Manager, Mustela 
12:15 PM

The New Dynamics of Trading
The In-House Conundrum
Navigating Amazon

1:00 PM
Lunch
Golf at Barton Creek: Fazio Foothills Course
Hill Country Winery Tour
Tennis

Friday, March 9

8:00 AM
Breakfast
Day 2: Data Driven Video

On day 2 of the Summit we follow the steepest growth curves in data driven and automated advertising - video on both larger and smaller screens. Now that video can be targeted more precisely across desktop, mobile and TV, what do video strategies look like now? How should the unique properties of mobile devices reshape video approaches? Will OTT and advanced TV move us away from branding and towards performance goals? And with fraud following the money aggressively into programmatic video, how do advertisers protect themselves and their budgets from bad inventory and dangerous contexts?

8:45 AM

Consumers are hungry for video content, even on the go and on small screens. Mobile video strategy presents a unique intersection of media planning and production. New formats like 360, vertical, as well as traditional formats can be leveraged across programmatic and social media vendors. Can we use mobile video beyond consideration and into lead generation? This talk will discuss specific examples / strategies in that area.

Presenter
Chris Daley, Senior Manager, Digital Media, UPMC Health Plan 
9:15 AM

OTT and advanced TV platforms are outpacing other areas of programmatic spending growth this year. But have these expanded opportunities for targeting video storytelling resulted in mature strategies across screens? Media buyers share how they are knitting together planning, creative and measurement approaches to catch up with the opportunity. 

Moderator
Maegan Moore, Digital Media Manager, Sony Corporation 
PanelistS
Meghan Grienenberger, Associate Partner, Director of Media, VSA Partners 
Trisha Stecker, Digital Associate Media Director, RR Partners 
Ly Tran, Chief Media Officer, Proof Advertising 
10:00 AM
KeynoteS
Jessie Dawson, Director, Digital Marketing, Dell Technologies 
Atul Singh, Head of Programmatic, Dell 
10:30 AM
Coffee Break
11:00 AM
Keynote
George Musi, SVP, Head of Analytics and Insight, Blue 449 
11:30 AM

For the most part programmatic advertising has done much more to erode the online ad experience than improve it, and users voted resoundingly against it with widespread ad blocking. But are so-called "better ads" really just blander less intrusive ones? Can the same tech that built better targeting help us build a better user experience?

Moderator
Brooke Willaby, Advertising Director, Push Digital 
PanelistS
Deniz Kahriman, Associate Digital Media Director, Quigley Simpson 
George Musi, SVP, Head of Analytics and Insight, Blue 449 
Orchid Richardson, VP & Managing Director, Data Center of Excellence, IAB 
Danial Rushton, Solutions Consulting Director, Publicis Media 
12:15 PM

A Programmatic Video Strategy
Leveraging Mobility
Building A Brand Safety Strategy

1:00 PM
Lunch
Golf at Barton Creek: Fazio Canyons Course
Bike Tour at Lady Bird Lake

Saturday, March 10

8:00 AM
Breakfast
Day 3: High Tech, High Art

We conclude the Summit leaning forward both in tech and creative. AI has always been part of automated advertising, but how will the next levels of AI and machine learning inform how marketers leverage their data in new ways? But the next stages of programmatic and data driven advertising need to advance customer experiences. Are we ready for the machines to help us make advertising better not just more efficient and effective?

8:45 AM
Interviewee
Mark Ortiz, National Interactive Marketing Manager, American Honda Motor Company, Inc. 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM

Nothing is brighter and shinier an object in 2018 than Artificial Intelligence/Machine Learning. But do all brands really need to rush in? We explore how marketers resist the smoke and mirrors around these hot topics and discover how these technologies apply to their own marketing goals and infrastructure.

Moderator
James Lanyon, VP, Srategy & Innovation, T3 
PanelistS
Jenessa Carder, Associate Strategy Director, Isobar 
Whitney Fishman Zember, Managing Partner, Innovation and Consumer Technology, Wavemaker 
Eric Perz, VP, Director of Data Science, Marc USA 
Kate Rush Sheehy, Group Director Strategy, R/GA 
9:45 AM
Coffee Break
10:00 AM
Panel
10:30 AM

What Does AI and ML Mean to You?
Improving Programmatic Creative

11:00 AM
Conference Concludes