Tapad Device Graph Is Available Via LiveRamp's Ecosystem

Tapad, a provider of cross-device marketing technology solutions, on Tuesday announced an expanded partnership with LiveRamp, an Acxiom company, to make the proprietary Tapad Device Graph accessible beyond Tapad-hosted direct integrations. Through LiveRamp, Tapad's Device Graph Access will extend to more than 400 ad-tech and martech platforms.

Tapad's Device Graph enables marketers to understand, monetize, and measure consumer engagement across all digital channels. Through the expanded partnership with LiveRamp, the Tapad Device Graph can be distributed to the hundreds of platforms used to reach consumers on digital channels and measure campaign performance.

"Increasingly, marketers want access to cross-device targeting and measurement capabilities within their preferred platforms," stated Anneka Gupta, chief product officer of LiveRamp.

This partnership is the latest of several initiatives between the two technology platforms.

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