Tag results for "behavioral targeting"
- Advertisers Challenged In Using Location DataOne of the major promises of the Internet of Things has to ...
- LiveRamp Launches IdentityLink for PublishersAcxiom's LiveRamp launched IdentityLink for publishers, a tool it said will enable ...
- Facebook Bows Video, Targeting, Reporting Tools To Boost Mobile ShoppingWhile most people are focused on the beginning of summer, Facebook already ...
- Misunderstanding Consumer Emotions Can Lead Campaigns AstrayLong-standing stereotypes about emotion can lead marketers to false assumptions about potential ...
- ANA Weighs In Against California Privacy ProposalThe ANA is seeking to rally opposition to a proposed California law ...
- DataXu, Placed Connect In-Store Consumers And Targeted TVDataXu and Placed, a provider of location-based attribution services, on Thursday said ...
- New Amazon Tool Offers Insight Into Path To PurchaseAmazon's new Advertiser Audiences tool enables advertisers to upload audience lists and ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign Addressable TV campaigns are a good complement to linear TV ad campaigns, ...
- Facebook Updates Lookalike Audiences, Launches Value OptimizationLookalike Audiences in Facebook gives marketers the ability to reach potential new ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized SegmentsAdsquare on Monday said it launched new audience segments -- specifically, Nielsen's ...
- Census Advertising: Dentsu Rolls Out New Platform With Info On Just About EveryoneThe New M1 Platform has anonymized data on every adult American, according ...
- Airport Adds 2,000 Beacons, Augmented Reality WayfindingBeacons at retail have been chugging along in various tests and trials, ...
- ESPN's Upfront Pitch: Sports Generate Emotions That Drive PurchasesESPN "mapped" millions of fans "against all the possible emotions they would ...
- Behavorial Changes Seen More In Men Who Own Virtual Assistants Men who own virtual assistants are more likely to change their shopping, ...
- Facebook Denies Targeting Youths Based On Emotional StateFacebook has denied targeting users as young as 14 years old who ...
- Identifying Mobile Shoppers A Top Priority For 70% Of RetailersRetailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
- In A First, Bing Unveils Custom Audiences TargetingMicrosoft on Thursday unveiled Custom Audiences on Bing Ads, giving marketers the ...
- AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising AT&T's AdWorks unit unveiled a sleek new media lab packed with interactive ...
- LinkedIn Launches Tools For Audience Targeting LinkedIn has launched Matched Audiences, a suite of three targeting tools that ...
- Half Of Consumers Frustrated By Irrelevant MarketingHalf of consumers feel frustrated about receiving marketing information over the Internet ...
- Oracle's Aggressive Move Into TV Based On Data Targeting HistoryThis week Oracle also entered into a partnership with Charter Communications that ...
- Mobile Loyalty Programs Drive 62% Of Customers To Increase Store VisitsMobile shoppers love deals and brands increasingly are offering more of them. ...
- Tax Time Shows Shifts In Online Behavior, Device UseJunk food and candy beat out alcohol as American's favorite vice when ...
- Location-Targeting Guidelines Will Bring More Discipline To Mobile MarketingNew location-targeting guidelines issued by the Media Rating Council will help location ...
- BrainJuicer Rebrands As System1Behavioral science and marketing company BrainJuicer announced it will rebrand as System1 ...
- Retailers Moving Into The Internet Of 12 Billion Connected ThingsRetail is starting to lean on the Internet of Things to better ...
- New Targeting Feature Seeks To Identify All Devices Within A HouseholdScreen6 launched a new data feature that will enable it to identify ...
- Now Telecom Cos. Can Mine Consumers' DataThe Wall Street Journal reports on what the repeal of the Federal ...
- Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost CustomersMarketers have forever been looking for better ways to target shoppers. All ...
- Kantar Shopcom Adds Affinity Solutions Platform To Cloud ServicesIn a move expected to increase the accuracy of ad targeting, the ...
