Tag results for "behavioral targeting"
- Nike: Search Terms Influence Consumers Differently On Google Vs. AmazonOn Nike.com, searches are product-specific. On Google, searches lead to interactions on ...
- Advocates Blast IAB Over 'Bad Faith' Interpretation Of California Privacy Law"We are disappointed that IAB appears to adopt contorted legal interpretations of ...
- PreciseTarget, Equifax Partnership To Focus On Custom TargetingThe partnership, beginning in early November, will offer new products that enable ...
- FTC May Loosen Children's Privacy RulesAn FTC official suggested the agency is considering changing children's privacy rules ...
- YouTube Agrees To Pay $170 Million Over Children's Privacy ViolationsThe proposed settlement also calls for Google to develop a system aimed ...
- YouTube Fined $170 Million Over Children's Privacy ViolationsThe proposed settlement also calls for Google to develop a system aimed ...
- Vudu's 'Mr. Mom' Reboot Marks The Start Of Something BigIt's the first original content from the Walmart-owned ad-supported streamer, which is ...
- Google Says Cookie-Blocking Hurts PublishersGoogle says publishers lose significant revenue when users block cookies, but an ...
- Report: YouTube Planning To Drop Targeted Ads In Kids' VideosIf implemented, the move would be less detrimental to YouTube's ad revenue ...
- Equifax Considering New Data Segments After Announcing Eyeota PartnershipData companies are looking for new and emerging data sources and partnerships. ...
- Attentive Raises $40 Million In Series B FundingAttentive will use money to scale operations and hire across all departments, ...
- Organic Valley Puts Fitbits On CowsOrganic Valley was finally hitting a point of breakthrough in awareness. It ...
- California Lawmakers Reject Key Revision To Privacy LawAn amendment that would have made California's landmark privacy law more business-friendly ...
- YouTube Can't Fix Children's Privacy By Blocking Behavioral Targeting, Watchdogs SayAdvocates urge the FTC to reject a deal that would allow children's ...
- California Considers Amending New Privacy LawThe California senate judiciary committee is expected Tuesday to consider amendments that ...
- Tech Companies Aim To Rally Opposition To California Privacy Law"Access to our favorite free website and apps is at risk!" the ...
- Majority Of U.S. News Sites Have Trackers Sending Data To RussiaAbout 92% of major news sites in the U.S., U.K., Canada and ...
- You Were Right, Walt Mossberg: The Cookie Did Not Improve Online AdvertisingBrowser cookies are effectively going away as a tool for managing online ...
- Lawmaker, Children's Advocates Push For Privacy Overhaul On YouTube"It is incumbent upon the FTC to enforce federal law and act ...
- Sabre Forms Alliance With Cheetah Digital To Foster Airline LoyaltyAirlines will be able to reward loyalty via email and other channels, ...
- Ubermedia Launches Vista AI, Helps Understand Client BehaviorStill in beta, the new service ties into UberMedia's broader efforts to ...
- New York Mulls Tough Privacy LawThe New York Privacy Act would require companies to obtain users' express ...
- Behavioral Advertising's Benefits To Publishers Are Overstated, New Study SuggestsA large publisher increased revenue by just 4% when users' cookies were ...
- Bed Bath & Beyond Goes Online For Offline ShoppersBed Bath & Beyond's new national digital ad campaign attempts to entice ...
- NAI Bans Behavioral Targeting Of Users Under 16The group's new privacy code will also require members to obtain consumers' ...
- California May Defang New Privacy LawLast year, California lawmakers passed the toughest privacy law in the country. ...
- Behaviour Becoming More Important Than DemographicsResearch by "Marketing Week" shows that three in four marketers reveal they ...
- ANA Wants Privacy Regime That Bans Some Practices, Allows Opt-Outs For Targeted AdsThe Association of National Advertisers plans to seek federal privacy legislation that ...
- California Privacy Law Could Revive 'Do-Not-Track' ToolsPrivacy advocate Alastair Mactaggart told the Senate that businesses could comply with ...
- Washington Privacy Bill Clears State SenateIf the bill also clears the House, Washington will join California in ...
