Tag results for "behavioral targeting"
- Bidstream Data Could Threaten National Security, Senators WarnBidstream data "would be a goldmine for foreign intelligence services that cou ...
- Big Tech Critics Seek To Prohibit Facebook And Google From Microtargeting AdsA broad coalition of advocacy groups and Big Tech critics are seeki ...
- Google Plan For Cookie-Less Targeting Is Anticompetitive, States ClaimGoogle puts its Chrome browser "at the center of tracking and targeting ...
- Mobile Menace: Will App-Related Privacy Concerns Spill Over To Email?Academics argue that contextual targeting should be utilized, not behavioral. ...
- Google's New Approach Still Relies On Tracking, Raises Privacy ConcernsGoogle's latest approach to ad targeting seems very similar to the mod ...
- Omnicom Integrates Comscore Ecommerce, Behavioral DataThe data will enhance the Omni marketing operating system's ability to provi ...
- Virginia Online Privacy Law Nears PassageVirginia is poised to pass a privacy law that's partially modeled ...
- Companies Fall Short Of Compliance With California Privacy Law, Consumer Reports FindsCalifornia's privacy law gives consumers the right to designate an authorized age ...
- Lifestyle Shifts Led To Rise In Third-Party Data Despite Forthcoming RestrictionsConsumer behavior changed in 2020, making it difficult to follow previous behavior ...
- How Change Has Become The New Digital NormalAs personal and professional lines blurred and continuously shifted throughout the COVID- ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand SafetyPublishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowi ...
- Newspaper Group Supports Privacy Regulations Aimed At 'Most Harmful' Companies"We do need more privacy regulation in the United States," David Chaver ...
- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad CampaignsAs marketplaces like Amazon see dramatic growth, one wants advertisers to ta ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over DisclosuresAbbott allegedly allowed outside companies to collect consumer data for ad-serving purpos ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?Kids' lists for Santa at the mall can't be aggregated. An interacti ...
- Turns Out Context May Be King, After AllAmong the solutions being proffered for the ongoing deprecation of the cook ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data"Don't use small data to answer a Big Data question," said da ...
- California Voters Approve Privacy Law ExpansionThe Consumer Privacy Rights Act, which had garnered more than 56% ...
- Consumer Reports Endorses California Ballot Initiative To Broaden Privacy Law"This initiative will help to ensure that California consumers can stop so ...
- Firms Lack Tools To Understand Their Customers, Study ShowsMany businesses don't know where to begin in improving the digital experienc ...
- From 'Selling' To 'Sharing' Information: CPRA May Expand Opt-OutsThe CCPA may be just the beginning -- the California Privacy Righ ...
- Professional Ballerina Turned Harte Hanks Chief Strategist Delves Into Human Behavior"Inside the collisions in the data are beautiful human insights. Insight ...
- California Privacy Regulations Gain Final Approval, Enforcement BeginsCalifornia has finalized regulations implementing the state's landmark privacy law, including ...
- Ad Industry Launches New Organization, Will Push Google And Apple On TrackingThe ad industry is forming a new organization that aims to convin ...
- Motivational-Based Targeting Using 265 Psychological Traits Comes To MarketingResearch Measurement Technologies and Semasio are announcing technology that understands peoples' motivatio ...
- Sen. Hawley Unveils Bill Aimed At Curbing Personalized AdsRepublican Senator Josh Hawley, a frequent critic of tech companies, has unveil ...
- Google Cloud Recommendation Engine Extends From Search To Ecommerce With QubitBringing the same technology to ecommerce that underpins both YouTube and Goog ...
- Moving On Without Apple's Identifier For Advertisers On Apple DevicesChanges to how Apple handles the IDFA have brands talking. Every a ...
- U.S. Consumers Trust Brands More Than The GovernmentIncreased trust in brands points to a new "wellness economy" where 9 ...
- California Residents To Vote On New Privacy RightsCalifornia's new privacy law, which just took effect in January, could so ...
