- ANA Criticizes FTC's 'Commercial Surveillance' Report
MediaDailyNews, Wendy Davis - Thursday, October 10, 2024
The FTC's recent report about online privacy "failed to discuss or acknowled ...
- Watchdog Seeks Probe Of CTV Ad Targeting
MediaDailyNews, Wendy Davis - Monday, October 7, 2024
CTV "has become a major focal point for the commercial surveillance marketi ...
- Yahoo Climbs To The Top Of Mount Snowflake
Performance Marketing Insider, Laurie Sullivan - Friday, October 4, 2024
The progression from ad targeting to web browser cookies to connected I ...
- Statara, Comscore Expand Traditional Audience Segments
MediaDailyNews, Laurie Sullivan - Monday, September 30, 2024
The company believes it has found a way to ensure brands ...
- California Governor Vetoes Bill Mandating Browser-Based Opt-Out Signals
MediaDailyNews, Wendy Davis - Monday, September 23, 2024
California Governor Gavin Newsom has vetoed a bill that would have requir ...
- FTC Blasts 'Commercial Surveillance Ecosystem,' Calls For New Laws
MediaDailyNews, Wendy Davis - Thursday, September 19, 2024
Targeted advertising "can pose serious privacy risks to consumers," the FTC sa ...
- Ad Industry Seeks Veto Of California Bill Mandating Browser-Based Opt-Out Signals
MediaDailyNews, Wendy Davis - Monday, September 16, 2024
The ANA, IAB, 4As and others are asking California Governor Gavin News ...
- Privacy Advocates Urge Gov. Newsom To Sign Bill Mandating Easy Opt-Outs
MediaDailyNews, Wendy Davis - Wednesday, September 4, 2024
"This bill is vital to ensure that millions of Californians have ...
- California Senate Approves Bill Requiring Browser Developers To Offer Opt-Out Tool
MediaDailyNews, Wendy Davis - Wednesday, August 28, 2024
The ad industry opposes the bill, which would require Google, Apple, Microso ...
- Pilot Connects Driver Data, Gives Customers A Reason To Happy Dance
Data & Programmatic Insider, Laurie Sullivan - Monday, August 19, 2024
Pilot discovered what consumers want and used geolocation and behavioral targeting a ...
- IAB Expands Multi-State Privacy Agreement
MediaDailyNews, Wendy Davis - Thursday, August 15, 2024
The IAB recently revised its Multi-State Privacy Agreement by broadening coverage ...
- AI Pushes Attribution Changes For Ad Industry
Data & Programmatic Insider, Laurie Sullivan - Monday, August 5, 2024
Foursquare will give advertisers the ability through data to confirm whether a ...
- NYT Advertising Shares Data From AI Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, July 29, 2024
BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- Sen. Cantwell Touts Controversial American Privacy Rights Act
MediaDailyNews, Wendy Davis - Thursday, July 11, 2024
Senator Maria Cantwell on Thursday touted the controversial American Privacy Rights Ac ...
- EU Regulators Crack Down On Meta's Pay-For-Privacy Model
MediaDailyNews, Wendy Davis - Tuesday, July 2, 2024
The European Commission has made a preliminary finding that Meta Platforms violat ...
- House Committee Cancels Privacy Bill Markup
MediaDailyNews, Wendy Davis - Thursday, June 27, 2024
The surprise move came after days of criticism by a broad arr ...
- California Agency Weighs In Against American Privacy Rights Act
MediaDailyNews, Wendy Davis - Wednesday, June 26, 2024
The California Privacy Protection Agency argues that a federal privacy law shouldn ...
- ANA, 4As: Privacy Bill Would 'Eviscerate' Industry
MediaDailyNews, Wendy Davis - Tuesday, June 25, 2024
The American Privacy Rights Act "would mandate an extreme anti-consumer, anti-advertising, a ...
- Ad Industry Blasts Possible National Ban On Behavioral Ads
MediaDailyNews, Wendy Davis - Monday, June 24, 2024
The most recent iteration of the American Privacy Rights Act, released la ...
- Ad Industry And Consumer Groups Blast Rhode Island Privacy Bill
MediaDailyNews, Wendy Davis - Monday, June 17, 2024
Industry groups say the bill is too confusing, while advocacy organizations s ...
- App Behavior Identifies Multicultural Nuances Using Massive Household Graph
MediaDailyNews, Laurie Sullivan - Friday, June 14, 2024
App Science has entered into a multi-year contract with Pivot Marketing Gro ...
- DAA Revamps Behavioral Targeting Opt-Out Mechanism
MediaDailyNews, Wendy Davis - Wednesday, June 12, 2024
The self-regulatory privacy organization Digital Advertising Alliance is unveiling a downloadable brows ...
- Horizon Media Found Predictive Contextual Targeting For Automotive
MediaDailyNews, Laurie Sullivan - Tuesday, June 11, 2024
Megan Gavin, VP of digital at Horizon Media, found predictive ad targeti ...
- Congress Urged To Revise Privacy Proposal, Completely Override State Laws
MediaDailyNews, Wendy Davis - Tuesday, June 11, 2024
The proposed American Privacy Rights Act "falls short of creating a unifo ...
- Zero-Click Era Requires Interesting Data Partnerships
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 28, 2024
Reach and addressability to connect brands to consumers without cookies may se ...
- California Assembly Passes Bill Requiring Browser Developers To Offer Opt-Out Tool
MediaDailyNews, Wendy Davis - Friday, May 24, 2024
The bill would prohibit companies from developing or maintaining web browsers th ...
- Lawmakers Advance Sweeping Nationwide Privacy Bill
MediaDailyNews, Wendy Davis - Thursday, May 23, 2024
The American Privacy Rights Act, already revised since it was unveiled la ...
- Lawmakers Make Ad-Friendly Revisions To Privacy Bill
MediaDailyNews, Wendy Davis - Wednesday, May 22, 2024
The ANA is "pleased that some of the revised language appears ...
- Minnesota Lawmakers Pass Opt-Out Privacy Bill
MediaDailyNews, Wendy Davis - Monday, May 20, 2024
If enacted, the bill would give residents the right to reject t ...
- Vermont Passes Privacy Law That Would Allow Suits By Consumers
MediaDailyNews, Wendy Davis - Monday, May 13, 2024
Vermont early Saturday morning passed a privacy bill that, if enacted, wou ...