Tag results for "behavioral targeting"
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study ShowsIt's easier for consumers to forgive a person than a business. ...
- Proposed Ban On Behavioral Targeting Draws Opposition From IAB, OthersA Democratic bill introduced this week that would outlaw many forms ...
- Why Google Says Proposed Surveillance Advertising Ban Goes Too FarBroad, location-based targeting and contextual ads are the exceptions. ...
- New Bill Would Outlaw Most Forms Of Behavioral Targeting"The 'surveillance advertising' business model is premised on the unseemly collection a ...
- Washington State Bill Would Require Companies To Honor Do-Not-Track SignalsA proposed Washington state privacy law would allow people to use ...
- Firefox Now Offers Universal Opt-Out ToolThe tool, which Firefox began testing in late October, sends a "do-not-sel ...
- Travel Site Leverages Data & Analytics in OOH Brand CampaignHow do you grow your brand in an extremely fragmented market? F ...
- House Democrats Reintroduce Sweeping Ad-Targeting RestrictionsTwo House Democrats have reintroduced a sweeping privacy bill that would impo ...
- Advocates And Ad Industry Already At Odds Over California's New Privacy LawCalifornia's newest version of its privacy law, slated to take effect ...
- Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other AttributesMeta, the parent company of social media platform Facebook, said on Tuesd ...
- House Republicans Float Privacy Bill, Overrides Stringent State Laws"Privacy does not end at state lines and Americans deserve better th ...
- Firefox Browser Tests 'Global Privacy Control' ToolMozilla's Firefox browser quietly began testing the "Global Privacy Control" several wee ...
- Google, Apple, PayPal And Others Questioned Over Data PracticesA federal agency has launched an investigation into how Google, Apple a ...
- Pinterest Broad-Term Travel Searches Up, Branded DownTotal searches on Pinterest related to travel rose 19% in 2021, compar ...
- Bango Blasts Search Advertising In Billboard PR StuntBango bought space on a UK billboard in a PR stunt ...
- Ad Execs: Contextual Is King, AgainContextual targeting is projected to be the dominant form of consumer ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail StoresThe technology leaves behind the cookieless world and privacy concerns to re ...
- Simpli.fi CTV Retargeting Extends Performance Ad OptionsThe latest capability allows advertisers to retarget users of connected TV servic ...
- Telecom Boosts Email Results With New CapabilitiesCityWest achieves higher-than-average open rates while targeting segments based on behavioral d ...
- New Bill Would Ban Behavioral Targeting Of MinorsThe Protecting the Information of our Vulnerable Children and Youth Act, introduc ...
- CARU Updates Kids' Ad Guidelines To Address Growth Of Online Platforms, New Immersive MediaThe Children's Advertising Review Unit has updated its children's ad guidelines ...
- FTC's Slaughter Suggests Agency Will Scrutinize Behavioral Advertising"Can we move away from the outdated notice-and-consent model to govern questio ...
- Facebook To Prohibit Companies From Serving Behaviorally Targeted Ads To MinorsFacebook plans to prohibit advertisers from targeting ads to users under ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome MeasurementThe company's "cookieless" approach expands efforts to "reduce reliance on a sing ...
- Ad Fontes TV Reliability, Bias Ratings Launches, Former CBS TV Prez Appointed To BoardFormer CBS television network president Elizabeth Tumulty and several other key exe ...
- California Requires Companies To Honor Opt-Outs Sent Through 'Global Privacy Control'"Opting out of the sale of personal information should be easy f ...
- DuckDuckGo, Vivaldi, Others Call For Ban On 'Surveillance Advertising'"Although we recognize that advertising is an important source of revenue f ...
- Horizon Media's New HIT SquadThe Human Intelligence Team, led by Steve Grant, will use insights abo ...
- Going Geo: Precision Targeting The Video StoryReaching the right audiences, in the right places, at the right tim ...
- Big-Tech Critic Lina Khan Takes Helm At FTCKhan, who was approved Tuesday by a Senate vote of 69-28, w ...
