Tag results for "behavioral targeting"
- California Residents To Vote On New Privacy RightsCalifornia's new privacy law, which just took effect in January, could soon ...
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform BlockgraphThe deal provides aggregated, anonymized data to be used in advanced advertising ...
- New Bills Would Restrict Targeted Political AdsThe "Banning Microtargeted Political Ads Act" would prohibit large online platforms from ...
- Brands Learn A Wealth Of Details About Consumers During COVID-19Brands are reluctant to talk about the insights they are gaining from ...
- Namogoo Broadens Ecommerce Offering With Purchase Of PersonaliNamogoo, which blocks unauthorized ad injections on sites, has acquired Personali, a ...
- GfK, Dstillery Reimagine Automotive Ad TargetingGfK and Dstillery believe they have developed an ad-targeting model that strongly ...
- Mother's Day: Homebound Family, Friends Plan TogethernessBrands can gain insights into behavior across markets from the data to ...
- Twitter's MoPub Agrees To Settle Privacy LawsuitTwitter's MoPub has agreed to settle a class-action complaint alleging the company ...
- Passover, Easter Virtual Dinner Ideas For Challenging TimesThis might be a good time to plan a virtual dinner by ...
- Data Reveals Behavioral Impact Of Brand-Consumer Relationships During COVID-19 CrisisCompanies have begun pulling data to help marketers understand the global impact ...
- Finding The Hidden Value In Your Email ListThere’s hidden gold in your email list. Look at your lapsed subscribers, ...
- New Federal Privacy Bill Would Let Consumers Delete Their DataSenator Jerry Moran has introduced a new privacy bill that would override ...
- Kantar And Coronavirus: How To Understand Consumer Buying BehaviorSince the impact of the coronavirus outbreak has some similarities to SARS, ...
- Unity Technologies Reaches Settlement Of Children's Privacy LawsuitUnity Technologies, which provides tech services to gaming developers, has agreed to ...
- House Democrat Introduces Bill To Broaden Children's Privacy LawA bill proposed Thursday by a House Democrat would allow parents to ...
- Washington Privacy Proposal Draws Praise From Some Advocates, Criticism From AdvertisersA proposed privacy bill in Washington state is drawing praise from advocates ...
- Ties Binding Verizon To System1's Startpage Privacy Search EngineThe Privacy One Group, owned by lead generation and targeted ad company ...
- House Lawmakers Propose Expansion Of Children's Privacy RulesTwo lawmakers in the House have introduced a bill that would prohibit ...
- Firefox Now Blocks Device Fingerprinting By DefaultMozilla's latest version of the Firefox browser, released this week, is now ...
- New Tool Allows Brands To Provide Anonymity To ShoppersDeCloak has unveiled a solution that lets brands use behavioral data without ...
- How Humanizing Virtual Assistants Earns Consumer TrustGiving virtual assistants human qualities could prompt people to reveal more personal ...
- Cyber Monday Taking A Backseat To Overall Online SalesConsumer behavior continues to change, especially during the end-of-year holidays. Cyber Monday ...
- How Consumer Market Research, P&G Influenced An Eight-Year-OldA parent who spoke about his work in market research made such ...
- DAA Readies California Opt-Out ToolsStarting next month, the ad industry self-regulatory group Digital Advertising Alliance will ...
- Google 2019 Search Data Demonstrates A Need For 'Heroes'This year's list tells a story of a turbulent political climate, solid ...
- Advocates Want California To Close Loopholes In New Privacy LawCalifornia's new privacy law is slated to take effect in just a ...
- FTC Urged To Step Up Enforcement Of Children's Privacy Rules"Even when the FTC does act, it takes a long time and ...
- ANA Urges California To Revise Proposed Do-Not-Track RuleA mandate to honor do-not-track signals "will harm consumers, as it could ...
- Cyber Monday Reaches Predicted $9.4B In Online Purchases, Some Marketers Say Black Friday OutperformedConsumers spent $9.4 billion on Cyber Monday, up 19.7% year-over-year -- making ...
- Senate Democrats Introduce Broad Privacy LawA privacy bill introduced Tuesday by four Democrats on the Senate Commerce ...
