Tag results for "behavioral targeting"
- Consumer Reports Endorses California Ballot Initiative To Broaden Privacy Law"This initiative will help to ensure that California consumers can stop some ...
- Firms Lack Tools To Understand Their Customers, Study ShowsMany businesses don't know where to begin in improving the digital experience, ...
- From 'Selling' To 'Sharing' Information: CPRA May Expand Opt-OutsThe CCPA may be just the beginning -- the California Privacy Rights ...
- Professional Ballerina Turned Harte Hanks Chief Strategist Delves Into Human Behavior"Inside the collisions in the data are beautiful human insights. Insight is ...
- California Privacy Regulations Gain Final Approval, Enforcement BeginsCalifornia has finalized regulations implementing the state's landmark privacy law, including a ...
- Ad Industry Launches New Organization, Will Push Google And Apple On TrackingThe ad industry is forming a new organization that aims to convince ...
- Motivational-Based Targeting Using 265 Psychological Traits Comes To MarketingResearch Measurement Technologies and Semasio are announcing technology that understands peoples' motivations ...
- Sen. Hawley Unveils Bill Aimed At Curbing Personalized AdsRepublican Senator Josh Hawley, a frequent critic of tech companies, has unveiled ...
- Google Cloud Recommendation Engine Extends From Search To Ecommerce With QubitBringing the same technology to ecommerce that underpins both YouTube and Google ...
- Moving On Without Apple's Identifier For Advertisers On Apple DevicesChanges to how Apple handles the IDFA have brands talking. Every app ...
- U.S. Consumers Trust Brands More Than The GovernmentIncreased trust in brands points to a new "wellness economy" where 93% ...
- California Residents To Vote On New Privacy RightsCalifornia's new privacy law, which just took effect in January, could soon ...
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform BlockgraphThe deal provides aggregated, anonymized data to be used in advanced advertising ...
- New Bills Would Restrict Targeted Political AdsThe "Banning Microtargeted Political Ads Act" would prohibit large online platforms from ...
- Brands Learn A Wealth Of Details About Consumers During COVID-19Brands are reluctant to talk about the insights they are gaining from ...
- Namogoo Broadens Ecommerce Offering With Purchase Of PersonaliNamogoo, which blocks unauthorized ad injections on sites, has acquired Personali, a ...
- GfK, Dstillery Reimagine Automotive Ad TargetingGfK and Dstillery believe they have developed an ad-targeting model that strongly ...
- Mother's Day: Homebound Family, Friends Plan TogethernessBrands can gain insights into behavior across markets from the data to ...
- Twitter's MoPub Agrees To Settle Privacy LawsuitTwitter's MoPub has agreed to settle a class-action complaint alleging the company ...
- Passover, Easter Virtual Dinner Ideas For Challenging TimesThis might be a good time to plan a virtual dinner by ...
- Data Reveals Behavioral Impact Of Brand-Consumer Relationships During COVID-19 CrisisCompanies have begun pulling data to help marketers understand the global impact ...
- Finding The Hidden Value In Your Email ListThere’s hidden gold in your email list. Look at your lapsed subscribers, ...
- New Federal Privacy Bill Would Let Consumers Delete Their DataSenator Jerry Moran has introduced a new privacy bill that would override ...
- Kantar And Coronavirus: How To Understand Consumer Buying BehaviorSince the impact of the coronavirus outbreak has some similarities to SARS, ...
- Unity Technologies Reaches Settlement Of Children's Privacy LawsuitUnity Technologies, which provides tech services to gaming developers, has agreed to ...
- House Democrat Introduces Bill To Broaden Children's Privacy LawA bill proposed Thursday by a House Democrat would allow parents to ...
- Washington Privacy Proposal Draws Praise From Some Advocates, Criticism From AdvertisersA proposed privacy bill in Washington state is drawing praise from advocates ...
- Ties Binding Verizon To System1's Startpage Privacy Search EngineThe Privacy One Group, owned by lead generation and targeted ad company ...
- House Lawmakers Propose Expansion Of Children's Privacy RulesTwo lawmakers in the House have introduced a bill that would prohibit ...
- Firefox Now Blocks Device Fingerprinting By DefaultMozilla's latest version of the Firefox browser, released this week, is now ...
