Tag results for "behavioral targeting"
- Big-Tech Critic Lina Khan Takes Helm At FTCKhan, who was approved Tuesday by a Senate vote of 69-28, w ...
- New York Lawmaker Introduces Broad Privacy Bill"Behavioral advertising generates profits by turning people into products and their activi ...
- Google Analytics Will Soon Work Without CookiesGoogle on Thursday announced privacy features that allow marketers to gain insigh ...
- Bipartisan Bill Would Require Opt-In Consent To Track Teens Under 16A bipartisan bill introduced Tuesday would restrict online companies' ability to u ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'In what may be the most compelling argument yet to finally e ...
- FTC Nominee Khan Voices Concerns About 'Behavioral Ad-Based Business Models'"These business models really incentivize endless vacuuming up of data," Lina Kh ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and TargetingWhat would it mean to your media mix model if you boug ...
- Bidstream Data Could Threaten National Security, Senators WarnBidstream data "would be a goldmine for foreign intelligence services that cou ...
- Big Tech Critics Seek To Prohibit Facebook And Google From Microtargeting AdsA broad coalition of advocacy groups and Big Tech critics are seeki ...
- Google Plan For Cookie-Less Targeting Is Anticompetitive, States ClaimGoogle puts its Chrome browser "at the center of tracking and targeting ...
- Mobile Menace: Will App-Related Privacy Concerns Spill Over To Email?Academics argue that contextual targeting should be utilized, not behavioral. ...
- Google's New Approach Still Relies On Tracking, Raises Privacy ConcernsGoogle's latest approach to ad targeting seems very similar to the mod ...
- Omnicom Integrates Comscore Ecommerce, Behavioral DataThe data will enhance the Omni marketing operating system's ability to provi ...
- Virginia Online Privacy Law Nears PassageVirginia is poised to pass a privacy law that's partially modeled ...
- Companies Fall Short Of Compliance With California Privacy Law, Consumer Reports FindsCalifornia's privacy law gives consumers the right to designate an authorized age ...
- Lifestyle Shifts Led To Rise In Third-Party Data Despite Forthcoming RestrictionsConsumer behavior changed in 2020, making it difficult to follow previous behavior ...
- How Change Has Become The New Digital NormalAs personal and professional lines blurred and continuously shifted throughout the COVID- ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand SafetyPublishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowi ...
- Newspaper Group Supports Privacy Regulations Aimed At 'Most Harmful' Companies"We do need more privacy regulation in the United States," David Chaver ...
- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad CampaignsAs marketplaces like Amazon see dramatic growth, one wants advertisers to ta ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over DisclosuresAbbott allegedly allowed outside companies to collect consumer data for ad-serving purpos ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?Kids' lists for Santa at the mall can't be aggregated. An interacti ...
- Turns Out Context May Be King, After AllAmong the solutions being proffered for the ongoing deprecation of the cook ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data"Don't use small data to answer a Big Data question," said da ...
- California Voters Approve Privacy Law ExpansionThe Consumer Privacy Rights Act, which had garnered more than 56% ...
- Consumer Reports Endorses California Ballot Initiative To Broaden Privacy Law"This initiative will help to ensure that California consumers can stop so ...
- Firms Lack Tools To Understand Their Customers, Study ShowsMany businesses don't know where to begin in improving the digital experienc ...
- From 'Selling' To 'Sharing' Information: CPRA May Expand Opt-OutsThe CCPA may be just the beginning -- the California Privacy Righ ...
- Professional Ballerina Turned Harte Hanks Chief Strategist Delves Into Human Behavior"Inside the collisions in the data are beautiful human insights. Insight ...
- California Privacy Regulations Gain Final Approval, Enforcement BeginsCalifornia has finalized regulations implementing the state's landmark privacy law, including ...
