Tag results for "behavioral targeting"
- Blackburn Touts Proposed Privacy Legislation At Congressional Hearing"The BROWSER Act is a comprehensive, bipartisan privacy bill that will give ...
- Evergage Debuts Personalized Survey ToolSmartSurveys allows brands to send email surveys based on web behavior, Evergage ...
- Google: Westworld And Ikea Campaigns Capitalize On Data, 150B Monthly SearchesThe Swedish retailer Ikea analyzed peoples' search questions around relationships and family ...
- Behavioral Targeting For Health Care Takes Twist To Prove ROITomorrow Networks has developed a way to measure its pharmaceutical clients' campaigns ...
- Watchdog Faults Purple And Adf.ly Over Privacy DisclosuresBoth companies allowed outside parties to collect data about online visitors in ...
- GDPR Day Was May 25 -- The Highest Email Volume This Year? May 24SendGrid says the day before the GDPR took effect produced the highest ...
- TripAdvisor: Accurate Online Reviews Predict Future BehaviorA survey released by TripAdvisor on Monday suggests the online channels that ...
- Study Shows How Emotions Tie Into Online PurchasesThe most common emotions associated with online purchases are happy (64%), excited ...
- Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16The "Do Not Track Kids Act" would prohibit companies from collecting personal ...
- DAA Creates Icon To Disclose Political Opposition AdsAn ad industry self-regulatory group wants political advertisers to insert "Political Ad" ...
- Turn Asks Judge To Dismiss Suit Over 'Zombie' Cookies"Turn was able to synchronize its cookies with plaintiffs' mobile devices because ...
- Few Americans Choose AdChoices, Know It Even ExistsNearly eight years after it was launched, the ad industry's consumer ad ...
- Doner Unveils New Consumer Connections PracticeThe division combines data strategy, brand strategy and social strategy with technology ...
- Search Data Identifies When A Company Might RelocateDevelopers at the Economic Development Authority in Western Nevada have developed a ...
- YouTube Violates Children's Privacy Rules, Advocates Say"Google has made substantial profits from the collection and use of personal ...
- Consumers Lose Loyalty When Brands Make MistakesSome 55% of consumers participating in a survey released Monday said they ...
- Liftopia Failed To Comply With Industry Privacy Rules, Watchdog SaysLiftopia allegedly allowed outside companies to collect data about online visitors for ...
- Artificial Intelligence And The Changing Mindset Of ConsumersA survey by Northeastern University and Gallup explores the impact artificial intelligence ...
- Turn Tells Judge Consumers Consented To 'Supercookie' Tracking"Plaintiffs expressly consented to receiving tailored advertising from Verizon's partners and to ...
- Horler Lands At Quantcast As COOAudience behavior platform Quantcast, has appointed agency veteran Rob Horler as chief ...
- iSpot Renews Deal With VizioTracking TV advertising in real-time, iSpot.tv uses screen-level behavioral data from Inscape ...
- Industry To Start Enforcing Video Privacy Code In AprilAn industry watchdog plans to start enforcing the Digital Advertising Alliance's privacy ...
- Google Sends 60-Day Warning To App Developers, BrandsThe warning came in a set of revised Safe Browsing rules, and ...
- Adobe Launches Campaign To Run Solely On ProgrammaticThe campaign emphasizes Adobe's belief that deep intelligence and amazing design are ...
- Apple, Amazon, Google, Facebook Create Emotional Connections, Sense Of BelongingFindings released Thursday by IBMiX based on research from Ipsos aim to ...
- Salesforce Launches Facebook Analytics Tool For B2B MarketersSalesforce announced the launch of a new analytics platform on Tuesday that ...
- Ad Groups Bash Apple's New No-Tracking SettingsThe major online ad organizations are urging Apple to retreat from its ...
- Mobile Advertising Firm Integrates Beacon Location TargetingThe idea of marketers targeting consumers based on their location is hardly ...
- Court Revives Privacy Class-Action Against Turn Over 'Zombie' CookiesIn a defeat for ad company Turn, a federal appellate panel on ...
- ANA Wants California To Put Brakes On Broadband Privacy ProposalA proposed privacy bill in California that could limit broadband providers' ability ...
