Tag results for "behavioral targeting"
- Pinterest Broad-Term Travel Searches Up, Branded DownTotal searches on Pinterest related to travel rose 19% in 2021, compar ...
- Bango Blasts Search Advertising In Billboard PR StuntBango bought space on a UK billboard in a PR stunt ...
- Ad Execs: Contextual Is King, AgainContextual targeting is projected to be the dominant form of consumer ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail StoresThe technology leaves behind the cookieless world and privacy concerns to re ...
- Simpli.fi CTV Retargeting Extends Performance Ad OptionsThe latest capability allows advertisers to retarget users of connected TV servic ...
- Telecom Boosts Email Results With New CapabilitiesCityWest achieves higher-than-average open rates while targeting segments based on behavioral d ...
- New Bill Would Ban Behavioral Targeting Of MinorsThe Protecting the Information of our Vulnerable Children and Youth Act, introduc ...
- CARU Updates Kids' Ad Guidelines To Address Growth Of Online Platforms, New Immersive MediaThe Children's Advertising Review Unit has updated its children's ad guidelines ...
- FTC's Slaughter Suggests Agency Will Scrutinize Behavioral Advertising"Can we move away from the outdated notice-and-consent model to govern questio ...
- Facebook To Prohibit Companies From Serving Behaviorally Targeted Ads To MinorsFacebook plans to prohibit advertisers from targeting ads to users under ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome MeasurementThe company's "cookieless" approach expands efforts to "reduce reliance on a sing ...
- Ad Fontes TV Reliability, Bias Ratings Launches, Former CBS TV Prez Appointed To BoardFormer CBS television network president Elizabeth Tumulty and several other key exe ...
- California Requires Companies To Honor Opt-Outs Sent Through 'Global Privacy Control'"Opting out of the sale of personal information should be easy f ...
- DuckDuckGo, Vivaldi, Others Call For Ban On 'Surveillance Advertising'"Although we recognize that advertising is an important source of revenue f ...
- Horizon Media's New HIT SquadThe Human Intelligence Team, led by Steve Grant, will use insights abo ...
- Going Geo: Precision Targeting The Video StoryReaching the right audiences, in the right places, at the right tim ...
- Big-Tech Critic Lina Khan Takes Helm At FTCKhan, who was approved Tuesday by a Senate vote of 69-28, w ...
- New York Lawmaker Introduces Broad Privacy Bill"Behavioral advertising generates profits by turning people into products and their activi ...
- Google Analytics Will Soon Work Without CookiesGoogle on Thursday announced privacy features that allow marketers to gain insigh ...
- Bipartisan Bill Would Require Opt-In Consent To Track Teens Under 16A bipartisan bill introduced Tuesday would restrict online companies' ability to u ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'In what may be the most compelling argument yet to finally e ...
- FTC Nominee Khan Voices Concerns About 'Behavioral Ad-Based Business Models'"These business models really incentivize endless vacuuming up of data," Lina Kh ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and TargetingWhat would it mean to your media mix model if you boug ...
- Bidstream Data Could Threaten National Security, Senators WarnBidstream data "would be a goldmine for foreign intelligence services that cou ...
- Big Tech Critics Seek To Prohibit Facebook And Google From Microtargeting AdsA broad coalition of advocacy groups and Big Tech critics are seeki ...
- Google Plan For Cookie-Less Targeting Is Anticompetitive, States ClaimGoogle puts its Chrome browser "at the center of tracking and targeting ...
- Mobile Menace: Will App-Related Privacy Concerns Spill Over To Email?Academics argue that contextual targeting should be utilized, not behavioral. ...
- Google's New Approach Still Relies On Tracking, Raises Privacy ConcernsGoogle's latest approach to ad targeting seems very similar to the mod ...
- Omnicom Integrates Comscore Ecommerce, Behavioral DataThe data will enhance the Omni marketing operating system's ability to provi ...
- Virginia Online Privacy Law Nears PassageVirginia is poised to pass a privacy law that's partially modeled ...
