Tag results for "behavioral targeting"
- Organic Valley Puts Fitbits On CowsOrganic Valley was finally hitting a point of breakthrough in awareness. It ...
- California Lawmakers Reject Key Revision To Privacy LawAn amendment that would have made California's landmark privacy law more business-friendly ...
- YouTube Can't Fix Children's Privacy By Blocking Behavioral Targeting, Watchdogs SayAdvocates urge the FTC to reject a deal that would allow children's ...
- California Considers Amending New Privacy LawThe California senate judiciary committee is expected Tuesday to consider amendments that ...
- Tech Companies Aim To Rally Opposition To California Privacy Law"Access to our favorite free website and apps is at risk!" the ...
- Majority Of U.S. News Sites Have Trackers Sending Data To RussiaAbout 92% of major news sites in the U.S., U.K., Canada and ...
- You Were Right Walt Mossberg, The Cookie Did Not Improve Online AdvertisingBrowser cookies are effectively going away as a tool for managing online ...
- Lawmaker, Children's Advocates Push For Privacy Overhaul On YouTube"It is incumbent upon the FTC to enforce federal law and act ...
- Sabre Forms Alliance With Cheetah Digital To Foster Airline LoyaltyAirlines will be able to reward loyalty via email and other channels, ...
- Ubermedia Launches Vista AI, Helps Understand Client BehaviorStill in beta, the new service ties into UberMedia's broader efforts to ...
- New York Mulls Tough Privacy LawThe New York Privacy Act would require companies to obtain users' express ...
- Behavioral Advertising's Benefits To Publishers Are Overstated, New Study SuggestsA large publisher increased revenue by just 4% when users' cookies were ...
- Bed Bath & Beyond Goes Online For Offline ShoppersBed Bath & Beyond's new national digital ad campaign attempts to entice ...
- NAI Bans Behavioral Targeting Of Users Under 16The group's new privacy code will also require members to obtain consumers' ...
- California May Defang New Privacy LawLast year, California lawmakers passed the toughest privacy law in the country. ...
- Behaviour Becoming More Important Than DemographicsResearch by "Marketing Week" shows that three in four marketers reveal they ...
- ANA Wants Privacy Regime That Bans Some Practices, Allows Opt-Outs For Targeted AdsThe Association of National Advertisers plans to seek federal privacy legislation that ...
- California Privacy Law Could Revive 'Do-Not-Track' ToolsPrivacy advocate Alastair Mactaggart told the Senate that businesses could comply with ...
- Washington Privacy Bill Clears State SenateIf the bill also clears the House, Washington will join California in ...
- Marketers Give Mixed Grades On Listening For Data Signals, Struggle To See Customers As 'Humans'Most marketers feel they are doing at least an "okay" job of ...
- California Governor Praises New Privacy Law, Wants 'Data Dividend' For Residents"California's consumers should also be able to share in the wealth that ...
- ANA Presses California To Refine Privacy LawThe ANA Tuesday urged the state to narrow the scope of information ...
- Bacardi Steps 'Back To The Bar' With Renewed ThinkingLast year a London bartender let Bacardi Global Brands Limited CMO and ...
- Publishers Clearing House Faulted For Privacy ViolationsThe direct marketing company's mobile app enabled outside ad networks to collect ...
- LinkedIn Adds Interest TargetingBehavior plays a major role in new targeting options on LinkedIn, which ...
- Agencies Agree Non-Binary Gender U.S. Laws Will Strongly Influence Metrics, TargetingThe move not only confuses enforcement made during vehicle traffic stops, but ...
- AdTheorent Releases Advanced Predictive Technology For AdvertisersAdvanced machine-learning tech company AdTheorent on Tuesday officially will launch a platform ...
- FTC Blasted Over Privacy Report"We would have hoped that the FTC would take a broader look ...
- Best Buy's Customer Experience And The Art & Science EquationIn real time, still so much of what the company can do ...
- Chobani Shows How To D2C When You're Not D2CChobani works with one partner very closely. By doing so, it mitigated ...
