Tag results for "behavioral targeting"
- Digital Advertising Alliance To Consider Privacy Guidance For AIThe ad industry self-regulatory group Digital Advertising Alliance will consider issuing guidan ...
- Oregon Passes Bill Banning Sale Of Precise Location DataOregon lawmakers on Tuesday passed a bill that would prohibit companies fr ...
- GAI Pulls Social Data From Ad APIs, Creates CTV Targeting SegmentsStrategus developers have built a targeting platform that relies on conversational a ...
- NAI To Shut Down Opt-Out Tools"Continuing to operate the legacy opt-out tools does not align with t ...
- Michigan AG Charges Roku With Privacy ViolationsRoku allegedly collects personal data from children younger than 13, and disclos ...
- Latinas Bridge Generations Asking AI For Guidance As Mother's Day ApproachesAdvertisers need to understand the importance of this cultural shift toward ...
- Advertisers Urge GOP To Support Opt-Out Privacy LawThe ANA is urging House Republicans to endorse a nationwide opt-out priva ...
- Why Advertisers Miss The TargetData misclassification has become too common at a time when technology li ...
- Lawmakers Reintroduce Bill Banning Targeted Ads To TeensBipartisan lawmakers on Tuesday again introduced a bill that would further restri ...
- Advertisers Giving Conversational Commerce Ad Units Separate BudgetConversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest ReportMarketing and advertising may see a "shakeup" that eventually leads to mo ...
- California Bill Requiring Browser-Based Opt-Out ReintroducedCalifornia Governor Gavin Newsom vetoed a nearly identical bill last year. ...
- FTC Updates Children's Privacy, Further Restricts Behavioral Advertising"When the amendments go into effect, operators of child-directed sites or onli ...
- Metrics Hunting: Behavioral Emails Now Outpull All OthersBehavior-based messaging mostly tops journey-based for the first time, MoEngage reports. ...
- Trump FTC Chief Pick Warned Against Online Data CollectionThe "massive collection, repackaging, sharing, and retention of our private and intima ...
- Brady Elevated To CEO, Stagwell's The People PlatformThe platform uses mobile and location technology, consumer surveys, and third-party da ...
- Jellyfish Reverse Engineered Marketing Approach To Identify GAI Signals Used In Content, AdsThe technology identifies whether content is correctly optimized to serve queries a ...
- Why You Should Care About The Racist Text Messaging CampaignRacist text messages targeted at Black men, women and students raised alar ...
- ANA Criticizes FTC's 'Commercial Surveillance' ReportThe FTC's recent report about online privacy "failed to discuss or acknowled ...
- Watchdog Seeks Probe Of CTV Ad TargetingCTV "has become a major focal point for the commercial surveillance marketi ...
- Yahoo Climbs To The Top Of Mount SnowflakeThe progression from ad targeting to web browser cookies to connected I ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- California Governor Vetoes Bill Mandating Browser-Based Opt-Out SignalsCalifornia Governor Gavin Newsom has vetoed a bill that would have requir ...
- FTC Blasts 'Commercial Surveillance Ecosystem,' Calls For New LawsTargeted advertising "can pose serious privacy risks to consumers," the FTC sa ...
- Ad Industry Seeks Veto Of California Bill Mandating Browser-Based Opt-Out SignalsThe ANA, IAB, 4As and others are asking California Governor Gavin News ...
- Privacy Advocates Urge Gov. Newsom To Sign Bill Mandating Easy Opt-Outs"This bill is vital to ensure that millions of Californians have ...
- California Senate Approves Bill Requiring Browser Developers To Offer Opt-Out ToolThe ad industry opposes the bill, which would require Google, Apple, Microso ...
- Pilot Connects Driver Data, Gives Customers A Reason To Happy DancePilot discovered what consumers want and used geolocation and behavioral targeting a ...
- IAB Expands Multi-State Privacy AgreementThe IAB recently revised its Multi-State Privacy Agreement by broadening coverage ...
- AI Pushes Attribution Changes For Ad IndustryFoursquare will give advertisers the ability through data to confirm whether a ...
