Tag results for "behavioral targeting"
- Lifestyle Shifts Led To Rise In Third-Party Data Despite Forthcoming RestrictionsConsumer behavior changed in 2020, making it difficult to follow previous behavior ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand SafetyPublishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowi ...
- Newspaper Group Supports Privacy Regulations Aimed At 'Most Harmful' Companies"We do need more privacy regulation in the United States," David Chaver ...
- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad CampaignsAs marketplaces like Amazon see dramatic growth, one wants advertisers to ta ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over DisclosuresAbbott allegedly allowed outside companies to collect consumer data for ad-serving purpos ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?Kids' lists for Santa at the mall can't be aggregated. An interacti ...
- Turns Out Context May Be King, After AllAmong the solutions being proffered for the ongoing deprecation of the cook ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data"Don't use small data to answer a Big Data question," said da ...
- California Voters Approve Privacy Law ExpansionThe Consumer Privacy Rights Act, which had garnered more than 56% ...
- Consumer Reports Endorses California Ballot Initiative To Broaden Privacy Law"This initiative will help to ensure that California consumers can stop so ...
- Firms Lack Tools To Understand Their Customers, Study ShowsMany businesses don't know where to begin in improving the digital experienc ...
- From 'Selling' To 'Sharing' Information: CPRA May Expand Opt-OutsThe CCPA may be just the beginning -- the California Privacy Righ ...
- Professional Ballerina Turned Harte Hanks Chief Strategist Delves Into Human Behavior"Inside the collisions in the data are beautiful human insights. Insight ...
- California Privacy Regulations Gain Final Approval, Enforcement BeginsCalifornia has finalized regulations implementing the state's landmark privacy law, including ...
- Ad Industry Launches New Organization, Will Push Google And Apple On TrackingThe ad industry is forming a new organization that aims to convin ...
- Motivational-Based Targeting Using 265 Psychological Traits Comes To MarketingResearch Measurement Technologies and Semasio are announcing technology that understands peoples' motivatio ...
- Sen. Hawley Unveils Bill Aimed At Curbing Personalized AdsRepublican Senator Josh Hawley, a frequent critic of tech companies, has unveil ...
- Google Cloud Recommendation Engine Extends From Search To Ecommerce With QubitBringing the same technology to ecommerce that underpins both YouTube and Goog ...
- Moving On Without Apple's Identifier For Advertisers On Apple DevicesChanges to how Apple handles the IDFA have brands talking. Every a ...
- U.S. Consumers Trust Brands More Than The GovernmentIncreased trust in brands points to a new "wellness economy" where 9 ...
- California Residents To Vote On New Privacy RightsCalifornia's new privacy law, which just took effect in January, could so ...
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform BlockgraphThe deal provides aggregated, anonymized data to be used in advanced advertisi ...
- New Bills Would Restrict Targeted Political AdsThe "Banning Microtargeted Political Ads Act" would prohibit large online platforms fr ...
- Brands Learn A Wealth Of Details About Consumers During COVID-19Brands are reluctant to talk about the insights they are gaining fr ...
- Namogoo Broadens Ecommerce Offering With Purchase Of PersonaliNamogoo, which blocks unauthorized ad injections on sites, has acquired Personali, ...
- GfK, Dstillery Reimagine Automotive Ad TargetingGfK and Dstillery believe they have developed an ad-targeting model that strong ...
- Mother's Day: Homebound Family, Friends Plan TogethernessBrands can gain insights into behavior across markets from the data ...
- Twitter's MoPub Agrees To Settle Privacy LawsuitTwitter's MoPub has agreed to settle a class-action complaint alleging the compa ...
- Passover, Easter Virtual Dinner Ideas For Challenging TimesThis might be a good time to plan a virtual dinner ...
- Data Reveals Behavioral Impact Of Brand-Consumer Relationships During COVID-19 CrisisCompanies have begun pulling data to help marketers understand the global impa ...
