- Lifestyle Shifts Led To Rise In Third-Party Data Despite Forthcoming Restrictions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Consumer behavior changed in 2020, making it difficult to follow previous behavior ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
Publishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowi ...
- Newspaper Group Supports Privacy Regulations Aimed At 'Most Harmful' Companies
Digital News Daily, Wendy Davis - Thursday, December 3, 2020
"We do need more privacy regulation in the United States," David Chaver ...
- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad Campaigns
Inside Performance, Laurie Sullivan - Friday, December 4, 2020
As marketplaces like Amazon see dramatic growth, one wants advertisers to ta ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over Disclosures
Digital News Daily, Wendy Davis - Tuesday, December 1, 2020
Abbott allegedly allowed outside companies to collect consumer data for ad-serving purpos ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?
Inside Performance, Laurie Sullivan - Wednesday, December 2, 2020
Kids' lists for Santa at the mall can't be aggregated. An interacti ...
- Turns Out Context May Be King, After All
RTBlog, Joe Mandese - Monday, November 30, 2020
Among the solutions being proffered for the ongoing deprecation of the cook ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
"Don't use small data to answer a Big Data question," said da ...
- California Voters Approve Privacy Law Expansion
Digital News Daily, Wendy Davis - Wednesday, November 4, 2020
The Consumer Privacy Rights Act, which had garnered more than 56% ...
- Consumer Reports Endorses California Ballot Initiative To Broaden Privacy Law
Digital News Daily, Wendy Davis - Friday, October 23, 2020
"This initiative will help to ensure that California consumers can stop so ...
- Firms Lack Tools To Understand Their Customers, Study Shows
Email Marketing Daily, Ray Schultz - Wednesday, October 14, 2020
Many businesses don't know where to begin in improving the digital experienc ...
- From 'Selling' To 'Sharing' Information: CPRA May Expand Opt-Outs
Digital News Daily, Michael Hahn, Gary Kibel - Wednesday, October 7, 2020
The CCPA may be just the beginning -- the California Privacy Righ ...
- Professional Ballerina Turned Harte Hanks Chief Strategist Delves Into Human Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 8, 2020
"Inside the collisions in the data are beautiful human insights. Insight ...
- California Privacy Regulations Gain Final Approval, Enforcement Begins
Digital News Daily, Wendy Davis - Monday, August 17, 2020
California has finalized regulations implementing the state's landmark privacy law, including ...
- Ad Industry Launches New Organization, Will Push Google And Apple On Tracking
Digital News Daily, Wendy Davis - Tuesday, August 4, 2020
The ad industry is forming a new organization that aims to convin ...
- Motivational-Based Targeting Using 265 Psychological Traits Comes To Marketing
Data & Programmatic Insider, Laurie Sullivan - Monday, August 3, 2020
Research Measurement Technologies and Semasio are announcing technology that understands peoples' motivatio ...
- Sen. Hawley Unveils Bill Aimed At Curbing Personalized Ads
Digital News Daily, Wendy Davis - Tuesday, July 28, 2020
Republican Senator Josh Hawley, a frequent critic of tech companies, has unveil ...
- Google Cloud Recommendation Engine Extends From Search To Ecommerce With Qubit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
Bringing the same technology to ecommerce that underpins both YouTube and Goog ...
- Moving On Without Apple's Identifier For Advertisers On Apple Devices
Search & Performance Marketing Daily, Nitay Joffe - Friday, July 17, 2020
Changes to how Apple handles the IDFA have brands talking. Every a ...
- U.S. Consumers Trust Brands More Than The Government
Inside Performance, Laurie Sullivan - Tuesday, July 14, 2020
Increased trust in brands points to a new "wellness economy" where 9 ...
- California Residents To Vote On New Privacy Rights
PolicyBlog, Wendy Davis - Thursday, June 25, 2020
California's new privacy law, which just took effect in January, could so ...
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform Blockgraph
Television News Daily, Wayne Friedman - Friday, May 29, 2020
The deal provides aggregated, anonymized data to be used in advanced advertisi ...
- New Bills Would Restrict Targeted Political Ads
Digital News Daily, Wendy Davis - Tuesday, May 26, 2020
The "Banning Microtargeted Political Ads Act" would prohibit large online platforms fr ...
- Brands Learn A Wealth Of Details About Consumers During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2020
Brands are reluctant to talk about the insights they are gaining fr ...
- Namogoo Broadens Ecommerce Offering With Purchase Of Personali
Digital News Daily, Ray Schultz - Monday, May 4, 2020
Namogoo, which blocks unauthorized ad injections on sites, has acquired Personali, ...
- GfK, Dstillery Reimagine Automotive Ad Targeting
Digital News Daily, Laurie Sullivan - Thursday, April 30, 2020
GfK and Dstillery believe they have developed an ad-targeting model that strong ...
- Mother's Day: Homebound Family, Friends Plan Togetherness
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 28, 2020
Brands can gain insights into behavior across markets from the data ...
- Twitter's MoPub Agrees To Settle Privacy Lawsuit
Digital News Daily, Wendy Davis - Tuesday, March 31, 2020
Twitter's MoPub has agreed to settle a class-action complaint alleging the compa ...
- Passover, Easter Virtual Dinner Ideas For Challenging Times
Inside Performance, Laurie Sullivan - Friday, March 27, 2020
This might be a good time to plan a virtual dinner ...
- Data Reveals Behavioral Impact Of Brand-Consumer Relationships During COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 18, 2020
Companies have begun pulling data to help marketers understand the global impa ...