Tag results for "behavioral targeting"
- ANA Wants Privacy Regime That Bans Some Practices, Allows Opt-Outs For Targeted AdsThe Association of National Advertisers plans to seek federal privacy legislation that ...
- California Privacy Law Could Revive 'Do-Not-Track' ToolsPrivacy advocate Alastair Mactaggart told the Senate that businesses could comply with ...
- Washington Privacy Bill Clears State SenateIf the bill also clears the House, Washington will join California in ...
- Marketers Give Mixed Grades On Listening For Data Signals, Struggle To See Customers As 'Humans'Most marketers feel they are doing at least an "okay" job of ...
- California Governor Praises New Privacy Law, Wants 'Data Dividend' For Residents"California's consumers should also be able to share in the wealth that ...
- ANA Presses California To Refine Privacy LawThe ANA Tuesday urged the state to narrow the scope of information ...
- Bacardi Steps 'Back To The Bar' With Renewed ThinkingLast year a London bartender let Bacardi Global Brands Limited CMO and ...
- Publishers Clearing House Faulted For Privacy ViolationsThe direct marketing company's mobile app enabled outside ad networks to collect ...
- LinkedIn Adds Interest TargetingBehavior plays a major role in new targeting options on LinkedIn, which ...
- Agencies Agree Non-Binary Gender U.S. Laws Will Strongly Influence Metrics, TargetingThe move not only confuses enforcement made during vehicle traffic stops, but ...
- AdTheorent Releases Advanced Predictive Technology For AdvertisersAdvanced machine-learning tech company AdTheorent on Tuesday officially will launch a platform ...
- FTC Blasted Over Privacy Report"We would have hoped that the FTC would take a broader look ...
- Best Buy's Customer Experience And The Art & Science EquationIn real time, still so much of what the company can do ...
- Chobani Shows How To D2C When You're Not D2CChobani works with one partner very closely. By doing so, it mitigated ...
- Wedding Wire Personalizes Messages Based On BehaviorWeddingWire sends a personalized confirmation message to a segment of users after ...
- A&W Tracks Cost Per Visit With Mobile Targeting"Once you've gone from thinking brand awareness is enough to really measuring ...
- Factual, Ibotta Identify Unique Behavior Based On Location, Purchase DataFactual and Ibotta discovered a method to combine location and purchase data ...
- What Can Google And Facebook Learn From Alternative Search?Here's a look at what some emerging search competitors have to offer, ...
- YouTube Faces New Scrutiny Over Children's PrivacyTwo lawmakers are questioning Google over allegations that YouTube collects personal data ...
- Specs Issued For Political Ad IconsThe DAA says the "Political Ad" icon should take precedence over the ...
- Google: Loyalty Drops To Fourth On The ListGoogle believes there are three ways that travel brands can win loyalty: ...
- Lucid Creates Data Quality Measurement ModelThe model analyzes "attribute density" in a new way to identify the ...
- Search And The Underlying Truth About BehaviorA look into the digital self and what Google knows that social ...
- Blackburn Touts Proposed Privacy Legislation At Congressional Hearing"The BROWSER Act is a comprehensive, bipartisan privacy bill that will give ...
- Evergage Debuts Personalized Survey ToolSmartSurveys allows brands to send email surveys based on web behavior, Evergage ...
- Google: Westworld And Ikea Campaigns Capitalize On Data, 150B Monthly SearchesThe Swedish retailer Ikea analyzed peoples' search questions around relationships and family ...
- Behavioral Targeting For Health Care Takes Twist To Prove ROITomorrow Networks has developed a way to measure its pharmaceutical clients' campaigns ...
- Watchdog Faults Purple And Adf.ly Over Privacy DisclosuresBoth companies allowed outside parties to collect data about online visitors in ...
- GDPR Day Was May 25 -- The Highest Email Volume This Year? May 24SendGrid says the day before the GDPR took effect produced the highest ...
- TripAdvisor: Accurate Online Reviews Predict Future BehaviorA survey released by TripAdvisor on Monday suggests the online channels that ...
