Tag results for "behavioral targeting"
- Ad Groups Bash Apple's New No-Tracking SettingsThe major online ad organizations are urging Apple to retreat from its ...
- Mobile Advertising Firm Integrates Beacon Location TargetingThe idea of marketers targeting consumers based on their location is hardly ...
- Court Revives Privacy Class-Action Against Turn Over 'Zombie' CookiesIn a defeat for ad company Turn, a federal appellate panel on ...
- ANA Wants California To Put Brakes On Broadband Privacy ProposalA proposed privacy bill in California that could limit broadband providers' ability ...
- Reconciling Marketing Effort with Retail LiftIn retail, where measurement is hazy, how do marketers reconcile their efforts ...
- Consumer Behavior Takes Search On Roller-Coaster Ride, Per Salesforce DataRetail website traffic rose 6% and digital commerce rose 14% in the ...
- Disney Hit With Lawsuit Over Children's PrivacyDisney has been hit with a privacy lawsuit alleging that mobile apps ...
- Privacy Group Challenges Google Algorithm Tracking Consumers' Offline, Online DataThe Electronic Privacy Information Center filed a complaint asking the Federal Trade ...
- 126,000 Wine Bottles 'Connected' For CampaignWine bottles are getting connected. A Spanish winemaker has launched a national ...
- Advertisers Challenged In Using Location DataOne of the major promises of the Internet of Things has to ...
- LiveRamp Launches IdentityLink for PublishersAcxiom's LiveRamp launched IdentityLink for publishers, a tool it said will enable ...
- Facebook Bows Video, Targeting, Reporting Tools To Boost Mobile ShoppingWhile most people are focused on the beginning of summer, Facebook already ...
- Misunderstanding Consumer Emotions Can Lead Campaigns AstrayLong-standing stereotypes about emotion can lead marketers to false assumptions about potential ...
- ANA Weighs In Against California Privacy ProposalThe ANA is seeking to rally opposition to a proposed California law ...
- DataXu, Placed Connect In-Store Consumers And Targeted TVDataXu and Placed, a provider of location-based attribution services, on Thursday said ...
- New Amazon Tool Offers Insight Into Path To PurchaseAmazon's new Advertiser Audiences tool enables advertisers to upload audience lists and ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign Addressable TV campaigns are a good complement to linear TV ad campaigns, ...
- Facebook Updates Lookalike Audiences, Launches Value OptimizationLookalike Audiences in Facebook gives marketers the ability to reach potential new ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized SegmentsAdsquare on Monday said it launched new audience segments -- specifically, Nielsen's ...
- Census Advertising: Dentsu Rolls Out New Platform With Info On Just About EveryoneThe New M1 Platform has anonymized data on every adult American, according ...
- Airport Adds 2,000 Beacons, Augmented Reality WayfindingBeacons at retail have been chugging along in various tests and trials, ...
- ESPN's Upfront Pitch: Sports Generate Emotions That Drive PurchasesESPN "mapped" millions of fans "against all the possible emotions they would ...
- Behavorial Changes Seen More In Men Who Own Virtual Assistants Men who own virtual assistants are more likely to change their shopping, ...
- Facebook Denies Targeting Youths Based On Emotional StateFacebook has denied targeting users as young as 14 years old who ...
- Identifying Mobile Shoppers A Top Priority For 70% Of RetailersRetailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
- In A First, Bing Unveils Custom Audiences TargetingMicrosoft on Thursday unveiled Custom Audiences on Bing Ads, giving marketers the ...
- AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising AT&T's AdWorks unit unveiled a sleek new media lab packed with interactive ...
- LinkedIn Launches Tools For Audience Targeting LinkedIn has launched Matched Audiences, a suite of three targeting tools that ...
- Half Of Consumers Frustrated By Irrelevant MarketingHalf of consumers feel frustrated about receiving marketing information over the Internet ...
- Oracle's Aggressive Move Into TV Based On Data Targeting HistoryThis week Oracle also entered into a partnership with Charter Communications that ...
