- AI Pushes Attribution Changes For Ad Industry
Data & Programmatic Insider, Laurie Sullivan - Monday, August 5, 2024
Foursquare will give advertisers the ability through data to confirm whether a ...
- NYT Advertising Shares Data From AI Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, July 29, 2024
BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- Sen. Cantwell Touts Controversial American Privacy Rights Act
MediaDailyNews, Wendy Davis - Thursday, July 11, 2024
Senator Maria Cantwell on Thursday touted the controversial American Privacy Rights Ac ...
- EU Regulators Crack Down On Meta's Pay-For-Privacy Model
MediaDailyNews, Wendy Davis - Tuesday, July 2, 2024
The European Commission has made a preliminary finding that Meta Platforms violat ...
- House Committee Cancels Privacy Bill Markup
MediaDailyNews, Wendy Davis - Thursday, June 27, 2024
The surprise move came after days of criticism by a broad arr ...
- California Agency Weighs In Against American Privacy Rights Act
MediaDailyNews, Wendy Davis - Wednesday, June 26, 2024
The California Privacy Protection Agency argues that a federal privacy law shouldn ...
- ANA, 4As: Privacy Bill Would 'Eviscerate' Industry
MediaDailyNews, Wendy Davis - Tuesday, June 25, 2024
The American Privacy Rights Act "would mandate an extreme anti-consumer, anti-advertising, a ...
- Ad Industry Blasts Possible National Ban On Behavioral Ads
MediaDailyNews, Wendy Davis - Monday, June 24, 2024
The most recent iteration of the American Privacy Rights Act, released la ...
- Ad Industry And Consumer Groups Blast Rhode Island Privacy Bill
MediaDailyNews, Wendy Davis - Monday, June 17, 2024
Industry groups say the bill is too confusing, while advocacy organizations s ...
- App Behavior Identifies Multicultural Nuances Using Massive Household Graph
MediaDailyNews, Laurie Sullivan - Friday, June 14, 2024
App Science has entered into a multi-year contract with Pivot Marketing Gro ...
- DAA Revamps Behavioral Targeting Opt-Out Mechanism
MediaDailyNews, Wendy Davis - Wednesday, June 12, 2024
The self-regulatory privacy organization Digital Advertising Alliance is unveiling a downloadable brows ...
- Horizon Media Found Predictive Contextual Targeting For Automotive
MediaDailyNews, Laurie Sullivan - Tuesday, June 11, 2024
Megan Gavin, VP of digital at Horizon Media, found predictive ad targeti ...
- Congress Urged To Revise Privacy Proposal, Completely Override State Laws
MediaDailyNews, Wendy Davis - Tuesday, June 11, 2024
The proposed American Privacy Rights Act "falls short of creating a unifo ...
- Zero-Click Era Requires Interesting Data Partnerships
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 28, 2024
Reach and addressability to connect brands to consumers without cookies may se ...
- California Assembly Passes Bill Requiring Browser Developers To Offer Opt-Out Tool
MediaDailyNews, Wendy Davis - Friday, May 24, 2024
The bill would prohibit companies from developing or maintaining web browsers th ...
- Lawmakers Advance Sweeping Nationwide Privacy Bill
MediaDailyNews, Wendy Davis - Thursday, May 23, 2024
The American Privacy Rights Act, already revised since it was unveiled la ...
- Lawmakers Make Ad-Friendly Revisions To Privacy Bill
MediaDailyNews, Wendy Davis - Wednesday, May 22, 2024
The ANA is "pleased that some of the revised language appears ...
- Minnesota Lawmakers Pass Opt-Out Privacy Bill
MediaDailyNews, Wendy Davis - Monday, May 20, 2024
If enacted, the bill would give residents the right to reject t ...
- Vermont Passes Privacy Law That Would Allow Suits By Consumers
MediaDailyNews, Wendy Davis - Monday, May 13, 2024
Vermont early Saturday morning passed a privacy bill that, if enacted, wou ...
- Attorneys General Pan Proposal To Override State Privacy Laws
MediaDailyNews, Wendy Davis - Thursday, May 9, 2024
"While we welcome new federal protections, any national privacy bill cannot foreclo ...
- Maryland Enacts Privacy Law Opposed By Ad Industry
MediaDailyNews, Wendy Davis - Thursday, May 9, 2024
Ad industry groups said the law includes "the most onerous and restricti ...
- Advertisers, Publishers Are Done Dunking Cookies
Performance Marketing Insider, Laurie Sullivan - Friday, May 10, 2024
AI data models are making ad targeting more accurate, providing the abili ...
- Behavioral Data A Mystery For Some Marketers: Forrester Consulting Study
Data & Programmatic Insider, Laurie Sullivan - Monday, April 29, 2024
Some 75% of marketers say collecting real-time experience data is critical ...
- European Watchdog Criticizes 'Consent Or Pay' Approach To Ad Targeting
MediaDailyNews, Wendy Davis - Thursday, April 18, 2024
Privacy officials overseas appeared to express disapproval of Meta's decision to requi ...
- Ad Industry, Cable Lobby And Consumer Advocates Criticize New Privacy Bill
MediaDailyNews, Wendy Davis - Tuesday, April 16, 2024
"The bill could significantly limit the ability of advertisers in every Congression ...
- Nebraska Passes Opt-Out Privacy Bill
MediaDailyNews, Wendy Davis - Friday, April 12, 2024
Lawmakers in Nebraska have passed a privacy bill that would require compani ...
- Behavioral Advertising Would Face Uncertain Future Under New Privacy Bill
PolicyBlog, Wendy Davis - Monday, April 8, 2024
"It seems like we could have an opt-in, opt-out and flat b ...
- Kentucky Governor Signs Privacy Law Opposed By Advocacy Group
MediaDailyNews, Wendy Davis - Friday, April 5, 2024
Governor Andy Beshear on Thursday signed a privacy law that doesn't gi ...
- New Privacy Bill Would Restrict Behavioral Advertising
MediaDailyNews, Wendy Davis - Sunday, April 7, 2024
Bipartisan lawmakers on Sunday floated a privacy bill that would require compani ...
- Slow-Time Data: Brands Are Having Trouble Tracking Customer Behavior
Email Insider, Ray Schultz - Friday, April 5, 2024
Fewer than half of marketers are collecting real-time experience data, Acoustic a ...