Stagwell has appointed George Brady CEO of The People Platform, a consumer tracking and behavioral unit of Stagwell Marketing Cloud. 

Brady held the positions of president and chief revenue officer at The People Platform prior to his appointment as CEO. He joined the company in 2020 after a 23-year career at Nielsen, where he served as vice president of client solutions on-location and vice president of sales, TV/cable and digital out-of-home and other senior roles. 

The People Platform uses mobile and location technology, consumer surveys, and third-party data to map consumer movements, sequencing those movements over time to provide insights into consumer behavior. 

The platform was developed by Epicenter Experience, which Stagwell acquired two years ago. Paul Krasinski (brother of actor John Krasinski) co-founded the company and Brady succeeds him as CEO. A Stagwell spokesperson said that Krasinski "will remain at Stagwell in a leadership capacity where he will continue to drive growth and innovation as he did during his tenure at The People Platform."

At the time of the acquisition, Stagwell CEO Mark Penn said, “With this AI-powered technology, we can deliver more comprehensive data intelligence to brands, helping them more effectively drive customer acquisition and retention goals."  

Clients include National Cinemedia, Screenvision Media, Gas Station TV, Best Buy.   

"The People Platform is uniquely positioned in that no other company is using mobile location and consumer response together to bring those insights and data to the forefront for clients," said Brady. "We are strategically focused on an untapped ecosystem that plays a critical role in the consumer journey.”