Tag results for "tracking"
- How Pressure Driving Ad Performance Changes MediaA recent survey of advertisers and agency execs found 60% of report ...
- Google Confirms January Cookie DeprecationJohann Hofmann, senior software engineer at Google, published an in-depth series ...
- Yandex Search Engine Assets For SaleSome smaller search engines are trying to sell off assets or partn ...
- Half A Billion Reasons Dobbs Is Pro-Ad Life Too"It could be $500 million just right there," AdImpact's Kyle Roberts to ...
- TikTok Presses Judge To Toss Privacy Claims Over Pixel Tracking"Plaintiffs point to no misrepresentation that gave anyone a reason to expe ...
- Disney Must Face Privacy Suit Over Oracle PixelDisney must face claims that it violated California and Pennsylvania wiretap la ...
- European Regulators Clamp Down On Meta Over Ad TargetingPrivacy officials in Europe have ordered Meta to stop serving behaviorally target ...
- The Numbers Behind AI-Enabled Contextually Targeted AdsA recent survey suggests viewers pay less attention, are less interested a ...
- Firefox To Roll Out Simplified Global Privacy ControlThe upcoming version of Mozilla's Firefox browser will include a "Global Priva ...
- Google To Combat Device Fingerprinting By Hiding IP AddressesGoogle's IP Protection involves masking Chrome users' IP addresses from domains us ...
- AWS Data Matching Strengthens As Google Confirms Sandbox DeadlinesAmazon Web Services has announced data-matching capabilities for advertisers using AWS Enti ...
- TikTok Must Face Lawsuit Over Pixel TrackingTikTok must face a privacy lawsuit over allegations that it tracked w ...
- TikTok Tests Centralized In-App Wallet Amidst Indonesia BacklashDespite pushback from its biggest market for TikTok Shop, the social med ...
- FTC Consumer Protection Chief Blasts 'Fiction Of Notice And Choice'"Consumers do not have the time to read hundreds of pages ...
- Why TikTok's 'Self-Attribution' Model May Be The Next New Thing, Or NotThis week, TikTok introduced multiple features that should help advertisers better tra ...
- FTC Warns Tax Preparation Companies Over Online TrackingThe FTC warned online tax preparation companies against the use of cookie ...
- Google Agrees To $155M Location Privacy SettlementsGoogle has agreed to pay a total of $155 million to t ...
- Meta Must Face Claims Over Health DataA federal judge has ruled that Facebook users can proceed with ...
- NAI Urges Ad Companies To Examine Approach To Health Data"'Health' information is no longer just about prescription records and medical diagnos ...
- Meta May Allow Ad-Free Versions Of Facebook, Instagram In EuropeTo help relieve regulatory scrutiny over ad-tracking data privacy concerns, Meta m ...
- AI Hide And Seek: How B2B Brands Can ID Website Visitors And Buying TeamsOnly 3% of B2B buyers fill out website visitor forms, leaving ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti FindsTikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- Advocacy Groups Press FTC To Investigate Google Over Children's PrivacyAdvocacy groups on Wednesday renewed their call for the FTC to investiga ...
- Meta Must Face Privacy Claims Over Data Collection From Motor Vehicles SiteMeta Platforms must face claims that its Meta Pixel analytics software wrong ...
- Judge Throws Out Privacy Claims Over Meta's In-App BrowserA federal judge on Friday dismissed a complaint alleging Meta Platforms wrong ...
- Stagwell Feels The Need For Speed In Brand TrackingStagwell is integrating the Harris Poll with state-of-the-art research software developer Ma ...
- YouTube, Hasbro, Others Press Judge To Toss Lawsuit Over Children's PrivacyGoogle and other companies are urging a judge to throw out ...
- Judge Inclined To Require Meta To Face Lawsuit Over Health DataJudge William Orrick indicated he will allow Facebook users to proceed wi ...
- Google Must Face Claims That It Tracked 'Incognito' Users"Google's motion hinges on the idea that plaintiffs consented to Google collecti ...
- New Tool Lets Consumers Reject Ad Targeting Tied To Phone NumbersThe ad industry self-regulatory group Digital Advertising Alliance is launching a to ...
