Tag results for "tracking"
- Ad Execs: Contextual Is King, AgainContextual targeting is projected to be the dominant form of consumer ...
- Former FTC Technologist Soltani To Head California Privacy AgencyPrivacy advocate and technologist Ashkan Soltani has been tapped to serve ...
- Mozilla Questions Google Plan To Thwart FingerprintingA recent Google proposal to thwart "device fingerprinting" -- a controversial tracki ...
- Google Pushes FLoC Testing To Q1 2022Google's update for Privacy Sandbox delays testing for several APIs, such ...
- FTC Urged To Ban 'Surveillance Advertising'"Surveillance advertising" is unfair to consumers and harms competition by enabling compani ...
- Pennsylvania Resident Presses To Revive Privacy Claim Against NaviStonePennsylvana resident Ashley Popa is asking an appellate court to revive h ...
- Biden Taps Privacy Expert Bedoya For FTCBedoya, who is founding director of the Center on Privacy & Technolo ...
- How Control Of Consumer-Generated Data Affects Online AdvertisingA study of the impact of ownership and control of consumer-generated da ...
- Consumers Will Submit To Tracking To Obtain Lower Insurance Rates, Study FindsA majority of consumers oppose the use of Big Data to determi ...
- Secrets Behind Local Organic Search TrafficData from Milestone research shows local is the second-largest channel behind organ ...
- ID Technology Addresses Privacy Laws, Upcoming Ban On Third-Party CookiesThe user identification solution provides protection of consumer data while allowing third-par ...
- Google Reportedly Readies Update To Incognito Mode Privacy DisclaimersGoogle appears to be revising its disclaimers about the Chrome browser's "incognit ...
- Firefox Beefs Up Cookie Deletion CapabilitiesMozilla's Firefox browser is rolling out a new feature that it sa ...
- Apple To Search Users' iPhones For Illegal PhotosApple famously touts itself as the pro-privacy tech company, but it's rolli ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their ConsentA staggering 70% of consumers dislike the idea of tracking people f ...
- Consumer Location Data Tracker Ground Truth Granted MRC AccreditationThe accreditation follows an extensive MRC audit and covers Ground Truth's locatio ...
- YouTube, Hasbro And Others Defeat Children's Privacy LawsuitA federal judge on Monday officially dismissed a class-action complaint accusing YouTu ...
- Duck With Apple: Email Tracking Blockers Have A Central FlawDuckDuckGo offers an anti-tracking service, but a report says that tool, a ...
- Why The Next Generation Of Consumer Profiling May Leave You SpeechlessA consumer voice-profiling industry likely was inevitable given the number of "listenin ...
- Saying Goodbye To Third-Party Cookies: Lessons From PharmaMany digital activations don't rely on third-party cookies. These have been t ...
- Most Companies Cure California Privacy Violations After Notices, AG SaysThree out of four businesses that received warning letters for failure ...
- Facebook Ad Targeting Bounces Back In Wake Of Apple iOS 14.5The Facebook Audience Size Report for July 2021 offers a view in ...
- Colorado Governor Signs Privacy Law Giving Consumers Right To Reject Ad TargetingColorado is joining California, Virginia and Maine in requiring companies to all ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think"It's been easy for marketers to pivot away and chase these typ ...
- Google Pauses FLoC, Extends Cookie Deadline To Late 2023Google has extended its deadline to deprecate third-party cookies in its Chro ...
- Ad-Tech Company NaviStone Prevails In Privacy BattlesTech company NaviStone has defeated two privacy lawsuits in Pennsylvania and Californ ...
- Amazon: Is Privacy A Catalyst For Higher Ad Costs?Advertising on Amazon now costs $1.20 per click on average, up 2 ...
- Why Context Matters, Especially When It's Standing Right In Front Of YouIt may be too soon to proclaim that context is once aga ...
- Dotdash Chief: Content, Not Algos, Is KingAs the ad industry appears to be re-embracing contextual targeting, Dotdash ...
- Apple To Mask IP Addresses, Let Users Block Email Tracking PixelsApple's next operating system will obscure Safari users' IP addresses, and wi ...
