- Why Spyware, Drones And RFID Implants Are No Solution For The Erosion Of Identity Tracking
Mobile Insider, Joe Mandese - Thursday, April 15, 2021
Mobile ad execs act like the deprecation of consumer trackers is ...
- Verizon Media Intros Alternative Online Tracking Identifier As Another Browser Blocks Google FLoC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 14, 2021
Add Vivaldi to the browser companies that refuse to support Google's FLo ...
- Brave, DuckDuckGo Opt-Out Users From Google FLoC
Inside Performance, Laurie Sullivan - Tuesday, April 13, 2021
Privacy web browser Brave and search engine DuckDuckGo recently announced plans ...
- P&G Tests Workaround To Apple's Data Privacy Rules With China Trade Groups
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
One of the world's largest CPG companies that depends on data ...
- Bidstream Data Could Threaten National Security, Senators Warn
Digital News Daily, Wendy Davis - Tuesday, April 6, 2021
Bidstream data "would be a goldmine for foreign intelligence services that cou ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google this week began testing its controversial cookie-less tracking and targeting syste ...
- B2B Email Marketing Software Unveiled By UK Firm
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
Spotler's new software allows firms to email purchased data, and says su ...
- Supreme Court Lets Stand Anti-Facebook Ruling In Battle Over Tracking
Digital News Daily, Wendy Davis - Tuesday, March 23, 2021
The Supreme Court has rejected Facebook's request to intervene in a close ...
- How Apple iOS IDFA Negatively Impacts Facebook, Twitter Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
"Opt-in rates are expected to be very low, which effectively ends t ...
- Google Suffers Another Defeat In Privacy Battle Over Chrome
PolicyBlog, Wendy Davis - Thursday, March 18, 2021
Siding against Google, a federal judge has refused to dismiss a priva ...
- AppsFlyer, MMA Study Shows How Personal Data, Privacy On Apple, Other Devices Influences Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
What happens when Apple users encounter that pop-up after privacy regulations ta ...
- Samsung Warns Of Deeper Semiconductor Shortage
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 18, 2021
Advertisers, not just in the electronics industry, thinking that a semiconductor shorta ...
- TikTok: Users Must Now Accept Personalized Ads
Digital News Daily, Karlene Lukovitz - Wednesday, March 17, 2021
As of April 25, users can no longer opt out of ...
- Google Plan For Cookie-Less Targeting Is Anticompetitive, States Claim
Digital News Daily, Wendy Davis - Wednesday, March 17, 2021
Google puts its Chrome browser "at the center of tracking and targeting ...
- How We Went From Magic Cookies To The Art Of Misdirection
Mobile Insider, Joe Mandese - Thursday, March 18, 2021
While many consumers have some implicit knowledge why digital identity trackers exis ...
- Advertisers Lose Bid To Block Apple's App Privacy Changes In France
Digital News Daily, Karlene Lukovitz - Wednesday, March 17, 2021
France's competition regulator declined to block the coming changes, but said ...
- Epsilon Expands Verizon Partnership
MAD, Larissa Faw - Tuesday, March 16, 2021
Epsilon has partnered with Yahoo (part of Verizon Media) since 2013, providi ...
- T-Mobile Sued For Allegedly Tracking Visitors On Own Site
Digital News Daily, Wendy Davis - Monday, March 15, 2021
"This case stems from defendant's use of tracking, recording, and.or 'session repla ...
- Choosing Sides In The Cold War Over Privacy
Around the Net in Email, Ray Schultz - Monday, March 15, 2021
Apple and Facebook are in a Cold War regarding data tracking a ...
- Google Can't Shake Privacy Claims Over 'Incognito' Tracking
Digital News Daily, Wendy Davis - Monday, March 15, 2021
Google must face claims that it violates federal and California state priva ...
- Identity Industry Vet Gets Behind Next Generation Of Ad Targeting
Inside Performance, Laurie Sullivan - Monday, March 15, 2021
The key is to help publishers take advantage of their first-party dat ...
- Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups
PolicyBlog, Wendy Davis - Thursday, March 11, 2021
Business groups are lining up to support a federal privacy bill introduc ...
- Why This Google Competitor Will Benefit From The Change In Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 5, 2021
Eliminating ad targeting based on browser history will change the ad ecosyste ...
- Privacy Advocates Push Back Against Google's New Targeting Plan
PolicyBlog, Wendy Davis - Thursday, March 4, 2021
Google is looking to spin its new plan for cookieless targeted advertisi ...
- Google Gains Additional Data From Performance To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 4, 2021
Google has updated the performance data reported in Google My Business, allowi ...
- Google To Stop Selling Ads Based On Browsing History
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
Once Google phases out third-party cookies, it will not build alternate identifie ...
- LiveIntent's NonID Integrates Into MediaMath, As Google Confirms Alternative Tracking Changes
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
With the end of the third-party cookie, brands will need to chan ...
- Apple Privacy Settings Unlawful, Critic Tells Congress
PolicyBlog, Wendy Davis - Thursday, February 25, 2021
"Apple's conduct violates current antitrust law and threatens to inflict irreparable ha ...
- Firefox Unveils New Tool To Prevent Cookie-Based Tracking
Digital News Daily, Wendy Davis - Tuesday, February 23, 2021
The new feature, "Total Cookie Protection," prevents cross-site tracking by keeping cooki ...
- Critics Say Use Of Tracking Pixels In Emails Has Gone Too Far
Around the Net in Email, Ray Schultz - Thursday, February 18, 2021
Tracking pixels in emails are an increasing privacy concern. The so-called s ...