- Metrics Roll Call: The 9 Basic Email Measurements
Email Insider, Ray Schultz - Friday, March 15, 2024
Being data-driven is no help if marketers don't know what to trac ...
- Court Sides With Google In Battle Over App Data
MediaDailyNews, Wendy Davis - Tuesday, March 5, 2024
A federal appeals court on Tuesday rejected Android users' attempt to revi ...
- Bill Would Ban Sale Of Sensitive Data To Foreign Adversaries
MediaDailyNews, Wendy Davis - Tuesday, March 5, 2024
Lawmakers have introduced legislation to prohibit data brokers from transferring "sensitive" informati ...
- Metric Shows Critical Connection Between Time And Attention
MediaDailyNews, Laurie Sullivan - Friday, March 1, 2024
GumGum's attention metrics company Playground xyz has a new attention framework ...
- California Bill Would Force Browser Developers To Offer Opt-Out Tool
MediaDailyNews, Wendy Davis - Wednesday, February 28, 2024
A California lawmaker has introduced a bill that would require browser develope ...
- Google Must Fix Third-Party Cookie Competition Concerns Identified By UK CMA
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
UK Competition and Markets Authority told Google it must do more ...
- It's The Partisan View Of The Economy, Stupid
Red, White & Blog, Joe Mandese - Thursday, January 25, 2024
"If your team is in power, you feel a little bit mo ...
- Meta Allows EU Users To Avoid Cross-Platform Tracking On Facebook, Instagram
MediaDailyNews, Colin Kirkland - Monday, January 22, 2024
The change comes in response to the EU's Digital Markets Act, Me ...
- Patreon Urges Court To Strike Down Reagan-Era Video Privacy Law
MediaDailyNews, Wendy Davis - Monday, January 22, 2024
Patreon is pressing a federal judge to strike down one of t ...
- Facebook Users Are Monitored By Thousands Of Companies To Target Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, January 22, 2024
LiveRamp, Acxiom, Experian Marketing Services, Hearts & Science, Epsilon Audience Data Provide ...
- Transition To Cookieless Advertising Fraught With Psychological Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
Attribution and measurement will look very different in a cookieless world, b ...
- Snap Taps Samba TV As Measurement Partner, Eyes Entertainment Brands
MediaDailyNews, Colin Kirkland - Thursday, January 4, 2024
The strategic partnership with Samba TV will help entertainment marketers promoting n ...
- Google Chrome's Third-Party Cookie Phaseout Forcing Industry To Adapt
MediaDailyNews, Laurie Sullivan - Thursday, January 4, 2024
Marketers and agencies weigh in to discuss the new tool that defaul ...
- Facebook Collects 'Link History,' Uses Data To Target Ads
MediaDailyNews, Laurie Sullivan - Wednesday, January 3, 2024
The opt-out link history archival feature for Android and iOS devices ...
- Malware Restores Deleted Cookies To Break Into Google Accounts
MediaDailyNews, Laurie Sullivan - Tuesday, January 2, 2024
Here's one more reason to say goodbye to tracking browser cookies. ...
- TikTok Claims Non-Users Consent To Tracking On Hulu, Etsy And Other Sites
MediaDailyNews, Wendy Davis - Tuesday, January 2, 2024
TikTok plans to defend itself in a privacy lawsuit by arguing th ...
- Colorado AG Requires Ad Companies To Honor 'Global Privacy Control'
MediaDailyNews, Wendy Davis - Friday, December 29, 2023
Starting in July, online ad companies won't be allowed to serve behavioral ...
- Google Agrees To Settle Privacy Battle Over 'Incognito' Tracking
MediaDailyNews, Wendy Davis - Wednesday, December 27, 2023
Google has agreed to settle claims that it wrongly collected data abo ...
- The Year Of Super Powers, Both Good And Bad
Red, White & Blog, Joe Mandese - Wednesday, December 27, 2023
If 2023 was the year of AI exuberance in the ad a ...
- The Countries Contributing Most To Ad-Tracker Increases This Year
MediaDailyNews, Laurie Sullivan - Friday, December 22, 2023
Data suggests the share of ad-tracking requests in user traffic worldwide ro ...
- Watchdog Weighs In Against Google In Battle Over Chrome Privacy
MediaDailyNews, Wendy Davis - Friday, December 22, 2023
The Electronic Privacy Information Center is urging a federal appeals court ...
- Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
Search & Performance Insider, Laurie Sullivan - Thursday, December 21, 2023
Brands often encounter challenges in planning timely and relevant campaigns, according ...
- Email By The Yard: A Primer On Metrics
Email Insider, Ray Schultz - Wednesday, December 20, 2023
From the open rate to the bounce rate, email senders must ke ...
- Google Urges Judge To Throw Out Privacy Suit By Online Tax Filers
MediaDailyNews, Wendy Davis - Monday, December 18, 2023
Google is urging a federal judge to dismiss a lawsuit by onli ...
- Google Reveals Chrome's Third-Party Cookie Phaseout Date
MediaDailyNews, Laurie Sullivan - Thursday, December 14, 2023
Google will begin testing a new feature on its Chrome browser, rolli ...
- Calif. Regulators Want To Require Browsers To Offer Universal Opt-Out Commands
MediaDailyNews, Wendy Davis - Monday, December 11, 2023
California's privacy agency wants state lawmakers to require browser developers to off ...
- How Pressure Driving Ad Performance Changes Media
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
A recent survey of advertisers and agency execs found 60% of report ...
- Google Confirms January Cookie Deprecation
MediaDailyNews, Laurie Sullivan - Monday, November 27, 2023
Johann Hofmann, senior software engineer at Google, published an in-depth series ...
- Yandex Search Engine Assets For Sale
MediaDailyNews, Laurie Sullivan - Wednesday, November 15, 2023
Some smaller search engines are trying to sell off assets or partn ...
- Half A Billion Reasons Dobbs Is Pro-Ad Life Too
Red, White & Blog, Joe Mandese - Thursday, November 16, 2023
"It could be $500 million just right there," AdImpact's Kyle Roberts to ...