- How Pressure Driving Ad Performance Changes Media
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
A recent survey of advertisers and agency execs found 60% of report ...
- Google Confirms January Cookie Deprecation
MediaDailyNews, Laurie Sullivan - Monday, November 27, 2023
Johann Hofmann, senior software engineer at Google, published an in-depth series ...
- Yandex Search Engine Assets For Sale
MediaDailyNews, Laurie Sullivan - Wednesday, November 15, 2023
Some smaller search engines are trying to sell off assets or partn ...
- Half A Billion Reasons Dobbs Is Pro-Ad Life Too
Red, White & Blog, Joe Mandese - Thursday, November 16, 2023
"It could be $500 million just right there," AdImpact's Kyle Roberts to ...
- TikTok Presses Judge To Toss Privacy Claims Over Pixel Tracking
MediaDailyNews, Wendy Davis - Monday, November 13, 2023
"Plaintiffs point to no misrepresentation that gave anyone a reason to expe ...
- Disney Must Face Privacy Suit Over Oracle Pixel
MediaDailyNews, Wendy Davis - Thursday, November 9, 2023
Disney must face claims that it violated California and Pennsylvania wiretap la ...
- European Regulators Clamp Down On Meta Over Ad Targeting
MediaDailyNews, Wendy Davis - Wednesday, November 1, 2023
Privacy officials in Europe have ordered Meta to stop serving behaviorally target ...
- The Numbers Behind AI-Enabled Contextually Targeted Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, October 30, 2023
A recent survey suggests viewers pay less attention, are less interested a ...
- Firefox To Roll Out Simplified Global Privacy Control
MediaDailyNews, Wendy Davis - Friday, October 27, 2023
The upcoming version of Mozilla's Firefox browser will include a "Global Priva ...
- Google To Combat Device Fingerprinting By Hiding IP Addresses
MediaDailyNews, Wendy Davis - Monday, October 23, 2023
Google's IP Protection involves masking Chrome users' IP addresses from domains us ...
- AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Enti ...
- TikTok Must Face Lawsuit Over Pixel Tracking
MediaDailyNews, Wendy Davis - Tuesday, October 10, 2023
TikTok must face a privacy lawsuit over allegations that it tracked w ...
- TikTok Tests Centralized In-App Wallet Amidst Indonesia Backlash
MediaDailyNews, Colin Kirkland - Thursday, September 28, 2023
Despite pushback from its biggest market for TikTok Shop, the social med ...
- FTC Consumer Protection Chief Blasts 'Fiction Of Notice And Choice'
PolicyBlog, Wendy Davis - Thursday, September 21, 2023
"Consumers do not have the time to read hundreds of pages ...
- Why TikTok's 'Self-Attribution' Model May Be The Next New Thing, Or Not
Media 3.0, Colin Kirkland - Friday, September 22, 2023
This week, TikTok introduced multiple features that should help advertisers better tra ...
- FTC Warns Tax Preparation Companies Over Online Tracking
MediaDailyNews, Wendy Davis - Monday, September 18, 2023
The FTC warned online tax preparation companies against the use of cookie ...
- Google Agrees To $155M Location Privacy Settlements
MediaDailyNews, Wendy Davis - Saturday, September 16, 2023
Google has agreed to pay a total of $155 million to t ...
- Meta Must Face Claims Over Health Data
MediaDailyNews, Wendy Davis - Friday, September 8, 2023
A federal judge has ruled that Facebook users can proceed with ...
- NAI Urges Ad Companies To Examine Approach To Health Data
MediaDailyNews, Wendy Davis - Wednesday, September 6, 2023
"'Health' information is no longer just about prescription records and medical diagnos ...
- Meta May Allow Ad-Free Versions Of Facebook, Instagram In Europe
MediaDailyNews, Colin Kirkland - Friday, September 1, 2023
To help relieve regulatory scrutiny over ad-tracking data privacy concerns, Meta m ...
- AI Hide And Seek: How B2B Brands Can ID Website Visitors And Buying Teams
Email Insider, Ray Schultz - Tuesday, August 29, 2023
Only 3% of B2B buyers fill out website visitor forms, leaving ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
Search & Performance Insider, Laurie Sullivan - Monday, August 28, 2023
TikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- Advocacy Groups Press FTC To Investigate Google Over Children's Privacy
MediaDailyNews, Wendy Davis - Wednesday, August 23, 2023
Advocacy groups on Wednesday renewed their call for the FTC to investiga ...
- Meta Must Face Privacy Claims Over Data Collection From Motor Vehicles Site
MediaDailyNews, Wendy Davis - Thursday, August 24, 2023
Meta Platforms must face claims that its Meta Pixel analytics software wrong ...
- Judge Throws Out Privacy Claims Over Meta's In-App Browser
Digital News Daily, Wendy Davis - Friday, August 18, 2023
A federal judge on Friday dismissed a complaint alleging Meta Platforms wrong ...
- Stagwell Feels The Need For Speed In Brand Tracking
MediaDailyNews, Joe Mandese - Friday, August 18, 2023
Stagwell is integrating the Harris Poll with state-of-the-art research software developer Ma ...
- YouTube, Hasbro, Others Press Judge To Toss Lawsuit Over Children's Privacy
Digital News Daily, Wendy Davis - Wednesday, August 16, 2023
Google and other companies are urging a judge to throw out ...
- Judge Inclined To Require Meta To Face Lawsuit Over Health Data
Digital News Daily, Wendy Davis - Tuesday, August 15, 2023
Judge William Orrick indicated he will allow Facebook users to proceed wi ...
- Google Must Face Claims That It Tracked 'Incognito' Users
Digital News Daily, Wendy Davis - Tuesday, August 8, 2023
"Google's motion hinges on the idea that plaintiffs consented to Google collecti ...
- New Tool Lets Consumers Reject Ad Targeting Tied To Phone Numbers
Digital News Daily, Wendy Davis - Wednesday, August 2, 2023
The ad industry self-regulatory group Digital Advertising Alliance is launching a to ...