- FTC Fines Twitter $150 Million Over Ad-Targeting Snafu
Digital News Daily, Wendy Davis - Wednesday, May 25, 2022
Twitter agreed to pay $150 million to settle allegations that it misl ...
- DuckDuckGo Explains Microsoft Tracking On Browser
Email Marketing Daily, Ray Schultz - Thursday, May 26, 2022
The tracking is allowed by an agreement between the firms, but do ...
- Smart-Luggage Brand Partners With YouTube Celeb iJustine For New Product Launch
Digital News Daily, Colin Kirkland - Monday, May 23, 2022
With an Apple AirTag, the suitcase enables buyers to track luggage usi ...
- Study: Gaps In Apple's Rules Enable Privacy-Hobbling Workarounds
Mobile Insider, Wendy Davis - Thursday, May 19, 2022
Apple's newest privacy settings are hardly foolproof, University of Oxford researchers s ...
- DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
Inside Performance, Laurie Sullivan - Tuesday, May 17, 2022
Tracker Radar data suggests the feeling of being watched isn't just ...
- Connecticut Governor Signs Sweeping Privacy Bill
Digital News Daily, Wendy Davis - Wednesday, May 11, 2022
Connecticut has become the fifth state to enact a comprehensive privacy l ...
- TikTok Forges Partnership With Foursquare For In-Store Visit Data
Digital News Daily, Colin Kirkland - Wednesday, May 11, 2022
TikTok announced on Monday that it is expanding its partnership with locati ...
- DuckDuckGo Adds Feature To Block Google Topics And Fledge
Inside Performance, Laurie Sullivan - Wednesday, May 11, 2022
DuckDuckGo has developed a feature its Chrome extension to block Google's tracki ...
- SparkPost Launches Enhanced Competitive Tracker On Salesforce
Email Marketing Daily, Ray Schultz - Monday, April 25, 2022
The integrated version of the tool allows brands to follow rival companie ...
- Study: Gaps In Apple's Rules Enable Privacy-Hobbling Workarounds
Mobile Insider, Wendy Davis - Wednesday, April 20, 2022
Apple's new privacy settings are hardly foolproof, University of Oxford researchers s ...
- DuckDuckGo Debuts First Web Browser
Inside Performance, Laurie Sullivan - Tuesday, April 12, 2022
DuckDuckGo may have begun as a private search engine, but on Tuesd ...
- Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2022
Some marketers are finding the jump to new platforms a challenge ...
- Brave Builds New Capabilities To Protect Privacy, Releases Unlinkable Bouncing
Inside Performance, Laurie Sullivan - Wednesday, March 9, 2022
The privacy feature protects against bounce tracking, which allows trackers to tra ...
- Biden Calls For Children's Privacy Protections, Criticizes Social Platforms
Digital News Daily, Wendy Davis - Tuesday, March 1, 2022
"It's time to strengthen privacy protections, ban targeted advertising to children, dema ...
- AppsFlyer CEO Oren Kaniel Talks About Apple, Measurement, Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, February 28, 2022
AppsFlyer's State of Gaming App Marketing report found that gaming apps spe ...
- Industry Shutters Partnership For Responsible Addressable Media
Digital News Daily, Wendy Davis - Thursday, February 24, 2022
The ad industry is winding down the Partnership for Responsible Addressable Medi ...
- Google Makes Offline Conversion Tracking Easier
Inside Performance, Laurie Sullivan - Thursday, February 24, 2022
Google Ads is rolling out Enhanced Conversions for Leads, an alternative ...
- Yahoo Takes ID-Free Targeting To The Web
Inside Performance, Laurie Sullivan - Friday, February 18, 2022
Publishers using Next-Gen Solutions -- now available for the open web ...
- Marketers Prepare For Change As Google Pledges Privacy
Inside Performance, Laurie Sullivan - Thursday, February 17, 2022
Many marketers think Google's move to limit tracking on smartphones running Andro ...
- Univision Adopts Ad-ID To Improve Targeting, Delivery For Ads Aimed At Hispanic Viewers
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
The deal follows an NBCUniversal agreement and provides new impetus for t ...
- Google To Limit Cross-Device Tracking On Android Phones
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 16, 2022
Google today announced a multi-year initiative to curtail cross-device tracking on Andro ...
- Ford, State Farm Expand Partnership Rewarding Safe Driving
Marketing Daily, Tanya Gazdik - Tuesday, February 15, 2022
Customers with eligible Ford and Lincoln vehicles can opt into a n ...
- Facebook Agrees To $90 Million Settlement Over 'Like' Button Tracking
Digital News Daily, Wendy Davis - Tuesday, February 15, 2022
Facebook has agreed to pay $90 million to settle a lengthy batt ...
- UK CMA Accepts Google's Post-Cookie Proposals, But Will 'Closely Monitor' Plan
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 11, 2022
The U.K.'s Competition and Markets Authority (CMA) on Friday accepted a revis ...
- RPA Labs Chosen To Automate Email Response To Tracking Requests
Email Marketing Daily, Ray Schultz - Thursday, February 10, 2022
Odyssey Logistics & Technology also hopes to use RPA for quote reques ...
- Privacy Code Applies To Mobile 'Fingerprinting,' Watchdog Warns
Digital News Daily, Wendy Davis - Tuesday, February 8, 2022
Ad companies that rely on "fingerprinting" techniques to track mobile users acro ...
- IAB Warns Of Ad 'Measurement Blackout' Unless Industry Prepares For Loss Of Tracking Cookies
Research Intelligencer, Rob Williams - Tuesday, February 8, 2022
Brands are already paying more to reach Apple customers after the iPho ...
- Apple Search Ads Network Up 33% Since Introduction Of iOS 14.5, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Apple Search Ads ranked as the highest-quality ad network for mobile markete ...
- Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 27, 2022
Contextual advertising awareness has a steep hill to climb. But brands li ...
- Snap Updates AR Shopping Experience
Digital News Daily, Colin Kirkland - Wednesday, January 26, 2022
Today Snap Inc. rolled out catalog-powered shopping lenses to improve Snapchatters' augment ...