- TikTok Defeats Lawsuit Over Pixel Tracking
MediaDailyNews, Wendy Davis - Friday, December 27, 2024
A federal judge has dismissed a lawsuit by non-TikTok users who claim ...
- Watchdogs Blast Google Over U-Turn On Device Fingerprinting
PolicyBlog, Wendy Davis - Friday, December 20, 2024
"Fingerprinting is not a fair means of tracking users online because ...
- Court Sides With Bloomingdale's In Battle Over Online Tracking
MediaDailyNews, Wendy Davis - Tuesday, December 17, 2024
A federal appellate court upheld the dismissal of a privacy lawsuit ...
- Brady Elevated To CEO, Stagwell's The People Platform
MAD, Steve McClellan - Wednesday, December 4, 2024
The platform uses mobile and location technology, consumer surveys, and third-party da ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
MediaDailyNews, Laurie Sullivan - Sunday, November 17, 2024
"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- Streaming Video Users Fight Meta Over Privacy
MediaDailyNews, Wendy Davis - Tuesday, November 12, 2024
Meta Platforms has known for more than two years that it collec ...
- Perplexity Debuts Election-Tracking Hub
Publishers Daily, Ray Schultz - Sunday, November 3, 2024
Perplexity will use Associated Press data to update voters on this year ...
- LinkedIn, Meta Hit With New Privacy Suits Over Tracking At Health Sites
MediaDailyNews, Wendy Davis - Monday, October 28, 2024
Web users claim in new lawsuits that LinkedIn and Meta violated ...
- Battleground Bookings: $200M+ For Final 12 Days
Marketing Politics Weekly, Joe Mandese - Friday, October 25, 2024
Democratic and Republican tickets have reserved nearly $1 billion ($968 million) ...
- Online Tracking Doesn't Violate Massachusetts Wiretap Law
MediaDailyNews, Wendy Davis - Thursday, October 24, 2024
Hospitals don't violate a state wiretap law by transmitting data about websi ...
- It's The Stupid, Stupid
Red, White & Blog, Joe Mandese - Friday, October 25, 2024
"I love the poorly educated," Trump famously said after polls showed th ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 23, 2024
Experian plans to add support for IPv6 in its Digital Graph a ...
- Pivoting Transparency To Analyze Each Programmatic Advertisement
Data & Programmatic Insider, Laurie Sullivan - Monday, October 21, 2024
Finding ways to deprecate cookies to protect consumer privacy is not enoug ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher Services
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Yahoo announced it is extending its identity solutions such as ConnectID ...
- Who Won The VP Debate? Prediction: It Won't Really Matter
Red, White & Blog, Ed DeNicola - Monday, October 7, 2024
Ask a Democrat and the answer is Walz. Ask a Republican a ...
- TikTok Must Face Privacy Claims Over In-App Browser
MediaDailyNews, Wendy Davis - Thursday, October 3, 2024
TikTok users can proceed with a lawsuit alleging the company logged t ...
- Redesigned Gmail Service Will Help Consumers Track Purchases, Reservations
Email Insider, Ray Schultz - Thursday, October 3, 2024
The dynamic new Gmail summary cards - already appearing in Android a ...
- Bad Means Better
Planning & Buying Insider, J. Walker Smith - Wednesday, October 2, 2024
Finding value in low consumer satisfaction is not how marketers think. B ...
- Putting The Customer On The Map: How Brands Track The Journey
Email Insider, Ray Schultz - Thursday, September 26, 2024
Customer-experience (CX) professionals report less challenges in measuring and tracking effectiveness ...
- Reigning Cats & Dogs (But Not By Much)
Red, White & Blog, Joe Mandese - Tuesday, September 24, 2024
Six weeks before the election Trump continues to dominate the news cycl ...
- Ad Industry Seeks Veto Of California Bill Mandating Browser-Based Opt-Out Signals
MediaDailyNews, Wendy Davis - Monday, September 16, 2024
The ANA, IAB, 4As and others are asking California Governor Gavin News ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 16, 2024
Humanz drops a tracking pixel on every company's site it works wi ...
- Ad Blockers: Why Consumers Turn Them Off
MediaDailyNews, Laurie Sullivan - Wednesday, September 4, 2024
More users are looking past the convenience of paying to remove a ...
- California Senate Approves Bill Requiring Browser Developers To Offer Opt-Out Tool
MediaDailyNews, Wendy Davis - Wednesday, August 28, 2024
The ad industry opposes the bill, which would require Google, Apple, Microso ...
- Capital One Hit With Privacy Suit Over Online Trackers
MediaDailyNews, Wendy Davis - Tuesday, August 27, 2024
The bank allegedly "knowingly and secretly" installed trackers on its website, fo ...
- It's The News Cycle, Stupid
Red, White & Blog, Joe Mandese - Wednesday, August 28, 2024
Polls and prediction markets and forecast models, oh my! The truth ...
- Manulife/John Hancock Makes The Case For Increased Media Spend
Performance Marketing Insider, Laurie Sullivan - Monday, August 26, 2024
Manulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Ipsos: Kamala Achieves Democratic First, Gets More Attention Than Trump
Marketing Politics Weekly, Joe Mandese - Wednesday, August 21, 2024
"In the last month, Harris has actually beaten him two- or three-to-o ...
- Court Resurrects Chrome Users' Privacy Suit Over Tracking
MediaDailyNews, Wendy Davis - Tuesday, August 20, 2024
Siding against Google, a federal appellate court on Tuesday revived a priva ...
- Late Media Payments Remain Near Recent Highs, Sentiment Improving
MediaDailyNews, Joe Mandese - Tuesday, August 20, 2024
While late payments haven't bottomed out yet, they have reached a platea ...