- It's The News Cycle, Stupid
Red, White & Blog, Joe Mandese - Wednesday, August 28, 2024
Polls and prediction markets and forecast models, oh my! The truth ...
- Manulife/John Hancock Makes The Case For Increased Media Spend
Performance Marketing Insider, Laurie Sullivan - Monday, August 26, 2024
Manulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Ipsos: Kamala Achieves Democratic First, Gets More Attention Than Trump
Marketing Politics Weekly, Joe Mandese - Wednesday, August 21, 2024
"In the last month, Harris has actually beaten him two- or three-to-o ...
- Court Resurrects Chrome Users' Privacy Suit Over Tracking
MediaDailyNews, Wendy Davis - Tuesday, August 20, 2024
Siding against Google, a federal appellate court on Tuesday revived a priva ...
- Late Media Payments Remain Near Recent Highs, Sentiment Improving
MediaDailyNews, Joe Mandese - Tuesday, August 20, 2024
While late payments haven't bottomed out yet, they have reached a platea ...
- Apple Feature To Control Distraction Needs A Transparent Reporting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Publishers may want to urge Apple to give them a reporting to ...
- Patreon Settles Video Privacy Battle For $7.25 Million
MediaDailyNews, Wendy Davis - Monday, August 5, 2024
Patreon has agreed to pay $7.25 million to settle claims it violat ...
- NY AG: Privacy Control 'Effectively Broken' On Popular Commerce Sites
MediaDailyNews, Wendy Davis - Tuesday, July 30, 2024
"Visitors to these websites who attempted to disable tracking technologies would neverthele ...
- Cookies Live: But There May Not Be Cause For Celebration
Publishing Insider, Ray Schultz - Monday, July 29, 2024
Publishers and marketers still must contend with loss of efficiency and t ...
- What's The Secret To A Great Cookieless Targeting Announcement... Timing!
Planning & Buying Insider, Joe Mandese - Thursday, July 25, 2024
Just days after Google scrapped plans to do away with cookies, Hav ...
- 33% Decline In CPMs Seen In Sandbox-Enabled Impressions
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2024
Index Exchange product team members outlined the reasons they believe Google's Priva ...
- Meta Defeats Claim It Wrongly Collects Data About Drivers
MediaDailyNews, Wendy Davis - Friday, July 5, 2024
Siding with Meta Platforms, a federal judge has dismissed a lawsuit allegi ...
- Coalition Of States Sides Against Shopify In Privacy Battle
MediaDailyNews, Wendy Davis - Wednesday, July 3, 2024
More than two dozen attorneys general are urging a federal appeals cou ...
- EU Regulators Crack Down On Meta's Pay-For-Privacy Model
MediaDailyNews, Wendy Davis - Tuesday, July 2, 2024
The European Commission has made a preliminary finding that Meta Platforms violat ...
- Ad Industry Blasts Possible National Ban On Behavioral Ads
MediaDailyNews, Wendy Davis - Monday, June 24, 2024
The most recent iteration of the American Privacy Rights Act, released la ...
- Google Sued Over Data Collection From DMV
MediaDailyNews, Wendy Davis - Tuesday, May 28, 2024
Google allegedly used analytics code to collect personal information from a Californ ...
- Minnesota Lawmakers Pass Opt-Out Privacy Bill
MediaDailyNews, Wendy Davis - Monday, May 20, 2024
If enacted, the bill would give residents the right to reject t ...
- Hitting The Gift Mark: A Way To Measure B2B Campaigns
Email Insider, Ray Schultz - Monday, May 20, 2024
Tracking and reporting features are added to the Giftsenda platform. ...
- Patreon Agrees To Settle Video Privacy Battle
MediaDailyNews, Wendy Davis - Monday, April 29, 2024
Patreon has agreed to settle claims that it violated a 36-year-old feder ...
- Kantar Integration Evaluates Ad Effectiveness On Meta Without Cookies
MediaDailyNews, Colin Kirkland - Monday, April 29, 2024
Kantar says its "direct integration" model for measuring Meta ad effectiveness wi ...
- Why Google Will Not Deprecate Browser Cookies Until 2025
MediaDailyNews, Laurie Sullivan - Wednesday, April 24, 2024
After hitting another roadblock on its way to deprecating third-party browser cooki ...
- FTC Bans Cerebral From Harnessing Users' Health Data For Advertising
MediaDailyNews, Wendy Davis - Monday, April 15, 2024
Cerebral allegedly used third-party tracking tools to collect data about existing patient ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Performance Marketing Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- Behavioral Advertising Would Face Uncertain Future Under New Privacy Bill
PolicyBlog, Wendy Davis - Monday, April 8, 2024
"It seems like we could have an opt-in, opt-out and flat b ...
- What Hackers Do With 54B Leaked Cookies
Performance Marketing Insider, Laurie Sullivan - Monday, April 8, 2024
NordVPN has found billions of ad tracking cookies leaked on the da ...
- Slow-Time Data: Brands Are Having Trouble Tracking Customer Behavior
Email Insider, Ray Schultz - Friday, April 5, 2024
Fewer than half of marketers are collecting real-time experience data, Acoustic a ...
- Google To Shed Tracking Data From Chrome Incognito Users
MediaDailyNews, Wendy Davis - Monday, April 1, 2024
Google has agreed to destroy or "remediate" data it collected from Chro ...
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
LinkedIn Ads plans to roll out a solution this week to automa ...
- Meta Can't Dodge Online Taxpayers' Privacy Claims
MediaDailyNews, Wendy Davis - Tuesday, March 26, 2024
Meta must face claims that its tracking code gathered taxpayers' sensitive financi ...
- Metrics Roll Call: The 9 Basic Email Measurements
Email Insider, Ray Schultz - Friday, March 15, 2024
Being data-driven is no help if marketers don't know what to trac ...