M+C Saatchi Sport & Entertainment Ups McAteer To ECD U.K.

Conall McAteer has a new role at M+C Saatchi Sport & Entertainment as executive creative director, UK.

The promotion means McAteer will handle new business and develop the agency’s creative output, working closely with its international teams. Before joining M+C, McAteer worked as a senior creative director at We Are Social and an art director at Wasserman X.

Since his arrival in 2024, he has led creative work for adidas, was key to the global Betway win and helped create the Clubhouse platform.

Laura Coller, UK CEO/Global COO, M+C Saatchi Sport & Entertainment, said: “Conall combines genuine cultural instinct with a clear understanding of what makes brands matter to people and has an infectious ambition for the work. His promotion recognizes the impact he has already made, as well as the important role he will play in driving the agency’s continued creative growth and ambition.”

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To augment his team, McAteer hired three new creatives: Solomon Bednall-Greaves, formerly of Dept, Hattie Abbott, most recently at Bulletproof, and Amy Ibukunoluwa Lewis, a freelance creative/director. 

McAteer said he wants to build an agency that “thinks differently, brings new perspectives into our industry and makes work that pushes the boundaries of sport, culture and lifestyle.”

The promotion follows recent changes to the agency’s senior leadership, such as Coller’s appointment as Global COO.

M+C Saatchi’s clients also include Coca-Cola, The LEGO Group, Heineken and Pernod Ricard. It has offices in London, Amsterdam, Berlin, Sydney, New York and Dubai.

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