Stagwell has launched Stagwell AI, a new umbrella brand that brings together the company's agentic marketing products under one name.  

The goal is to make it easier for businesses to find and use Stagwell's agentic tools, whether they need a single product or several that work together. The company says the tools can be used with a client's existing marketing technology rather than requiring a complete overhaul. 

Overseeing the newly packaged portfolio is Elspeth Rollert, CEO of The Marketing Cloud.  

The rebranded bundle of services includes Stagwell Machines, a family of enterprise-grade agentic products. Within this group, The Machine OS (FKA The Machine) built by agency Code and Theory connects agents, and workflows within existing tools.  

Also, the Stagwell Agentic Targeting System has been renamed The Targeting Machine. It’s an audience intelligence platform powered by the firm’s ID graph that combines first-party and proprietary data with behavioral and attitudinal signals. The company says it’s designed to uncover new audiences and build addressable segments. 

Other solutions in the group include The Knowledge Machine, a decision intelligence platform for communications leaders, and The Media Machine, an operating system built by Gale that purports to accelerate optimization and efficiency.  

The company also unveiled New by Stagwell AI, a self-service platform aimed at small and medium-sized businesses. It includes tools for market research, AI search visibility, video ad creation, influencer marketing, campaign management, media outreach, and AI voice agents for customer service and sales. 

To promote the launch, Stagwell is investing several million dollars in an advertising campaign that will run on television, connected TV, business publications, social media, search, and ReachTV. Stagwell agency Doner is leading the B2B effort, which kicks off today.