AOL Adds IAS Pre-Bid Viewability To ONE Platform

AOL and Integral Ad Science (IAS) announced on Thursday an expansion of its two-year relationship, with AOL, integrating IAS pre-bid viewability targeting into its ONE by AOL platform.

With IAS’ video viewability targeting, advertisers can choose from and achieve viewability rates of 40%+, 50%+, 60%+ and 70%+, the company claims.

The capability is now available across ONE’s platform on display and video campaigns as well as cross-screen.

“This expanded relationship with AOL addresses the massive industry demand for solutions that go beyond simply ensuring that ads are viewable, to instead ensuring that ads are viewed by the appropriate audience on the right device,” stated Scott Knoll, IAS CEO.

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