- IAB Overhauls Attribution, Releases New Primer
Real-Time Daily, Tobi Elkin - Thursday, August 11, 2016
The Interactive Advertising Bureau's (IAB) Advanced Attribution Working Group, part of t ...
- Cross-Device Attribution Isn't Perfect, But It's Critical
Around the Net in Real-Time, Tobi Elkin - Friday, August 5, 2016
In an interview with eMarketer senior analyst Lauren Fisher, Michael Lampert, SV ...
- Attribution Becoming More Of A Priority For Marketers
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
A new eMarketer report, "Cracking Cross-Device Attribution in 2016: Data Quality, Blend ...
- Flashtalking Partners With Integral Ad Science To Improve Accuracy Of Attribution Models
Real-Time Daily, Tobi Elkin - Tuesday, July 26, 2016
Aiming to improve attribution and ad verification, Flashtalking announced a partnership wi ...
- Facebook And Google Dominate Cross-Channel Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, July 15, 2016
In a recent study conducted by the Relevancy Group, 401 marketing a ...
- Neustar, Simulmedia Partner For Linear TV Activation, Measurement
Real-Time Daily, Tobi Elkin - Wednesday, June 22, 2016
Real-time information services provider Neustar and ad tech firm Simulmedia on Wednesd ...
- DataXu Names TV Veteran Tore Tellefsen To Head Up TV Solutions Team
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 14, 2016
DataXu on Monday announced the appointment of Tore Tellefsen as vice preside ...
- Everyone Wants Multitouch Attribution. Now What?
RTBlog, Tobi Elkin - Tuesday, June 7, 2016
Overall awareness of multitouch attribution is fairly high, but hurdles remain ...
- We Plot Dream Vacay On Mobile, Book On Laptop
VidBlog, P.J. Bednarski - Friday, June 3, 2016
A new report from SpotX says planning a vacation is now oft ...
- We Plot Dream Vacay On Mobile, Book On Laptop
VidBlog, P.J. Bednarski - Friday, June 3, 2016
A new report from SpotX says planning a vacation is now oft ...
- Executives Reveal The Potential And Pain Points Of Marketing Attribution
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 1, 2016
More than half of U.S. companies are expected to use multichannel attributi ...
- MRC To Issue Mobile Viewability Measurement Guidelines In June
Real-Time Daily, Tobi Elkin - Friday, May 27, 2016
The Media Rating Council (MRC), a self-regulatory industry body that oversees standar ...
- Cross Screen, Forked Tongue
Online Spin, Ted McConnell - Thursday, May 26, 2016
The notion of cross-screen media is well-heeled by now. There are differe ...
- Multitasking On The Rise Among TV Viewers
Television News Daily, Wayne Friedman - Tuesday, May 24, 2016
As multitasking continues to rise, viewers are distracted from TV programming a ...
- The Truth About Cross-Device Data Quality
Around the Net in Real-Time, Tobi Elkin - Monday, May 23, 2016
John Dempsey, senior director of mobile, Oracle Data Cloud, at Oracle writ ...
- Visual IQ Formalizes Key Strategic Partnerships
Around the Net in Real-Time, Tobi Elkin - Monday, May 23, 2016
Cross-channel attribution software provider Visual IQ announced it added new companies ...
- Location Meets Transaction Data In Cardlytics' Cross-Device Measurement Push
Around the Net in Real-Time, Tobi Elkin - Friday, May 20, 2016
Cardlytics, which helps advertisers like Starbucks activate audience data from bank partners li ...
- Viacom Says Industry Needs Measurement Standards For Programmatic Cross-Device Video
Show Daily, Laurie Sullivan - Tuesday, May 17, 2016
Calling it a complicated process, Julian Zilberbrand, Viacom EVP of Audience Scienc ...
- Lotame Partners With Infogroup Media Solutions To Monetize Vertical Audiences Cross-Channel
RTBlog, Tobi Elkin - Wednesday, May 11, 2016
There's a lot of chatter about cross-device and cross-screen measurement. Lots ...
- Solving Cross-Advertising Challenges And Solutions To Get Beyond Keywords
SearchBlog, Laurie Sullivan - Monday, May 9, 2016
Aaron Levy, client strategy at Elite SEM, closed the MediaPost Search Insid ...
- Drawbridge Gets $25 Million In New Funding, Looks To Partnerships And Global Expansion
Around the Net in Real-Time, Tobi Elkin - Friday, May 6, 2016
Drawbridge on Thursday received $25 million in Series C, led by Sequo ...
- Challenges, Benefits Of First-Party Data In Search Campaigns
SearchBlog, Laurie Sullivan - Friday, May 6, 2016
Using first-party data to target consumers with personalized messages can make ...
- Nielsen Marketing Cloud Enhances Data, Analytics For Media Planning
MediaDailyNews, Wayne Friedman - Tuesday, April 12, 2016
Nielsen is starting up a cloud-based tool for marketers to manage the ...
- In Asia/Pacific, Screen-Switching Is Strong (And Don't Discount Desktop)
Real-Time Daily, Felicia Greiff - Monday, April 11, 2016
More than half of Asia/Pacific multi-device owners switch between three or mo ...
- Will Better Measurement Make A Better World?
VidBlog, P.J. Bednarski - Friday, April 8, 2016
When everything is measured with the same yardstick, in theory, everybody win ...
- 7 Things Buyers And Sellers Need To Know About Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, March 29, 2016
Advertisers are growing more comfortable with programmatic media, but multidevice measurement remai ...