Drawbridge on Thursday received $25 million in Series C, led by Sequoia Capital, according to a report in AdExchanger
. The new round brings Drawbridge’s total funding to $45.5 million
since it was founded in 2010. "The company will use a portion of its Series C to pursue more licensing partnerships like the one it struck in January with Miaozhen Systems
, China’s homegrown answer to Oracle. Drawbridge is also looking to double down on
SaaS and expand its platform business. Lyft and M&C Saatchi recently started using Drawbridge on a self-serve basis."
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