Yes Lifecycle Marketing, an Infogroup company, has expanded the cross-channel capabilities and analytics available in its marketing platform.
The company announced expanded features to its Cross-Channel Campaign Plan module on Tuesday, including the ability to integrate display and display retargeting into Yesmail360i campaigns. Yes Lifecycle Marketing launched Yesmail360i, its cross-channel marketing and analytics platform, in May 2016.
In addition to the newly introduced display and display retargeting features, Yesmail360i also supports email, SMS, Push, Facebook and Twitter messages.
Mike Fisher, president of Yes Lifecycle Marketing, says data insights are displayed in a cleaner, more visual manner designed to accommodate what he refers to as “train of thought analysis.” Essentially, any type of data available can be mixed and matched to bring together customized insights, says Fisher. For marketers, this provides flexibility in refining data and formulating customer segments, as well as eliminating long-term back-end processing times.
Customers can be filtered by income range, geographic region for geotargeting, channel preference, or by industry for vertical-specific solutions. Message engagement and response results are then fed back into the Yesmail360i cloud-based platform to inform future marketing outreach.
Yes Lifecycle Marketing’s technology is useful for both the B2B and B2C worlds, linking customers and businesses together to better understand customer and prospect relationships.
Display retargeting can be a customer acquisition strategy for email marketers to reach out to customers who have yet to opt-in to receiving an email newsletter. Sending an inactive customer an unwanted email can lead to spam complaints and issues, but sending a display advertisement with an email sign-up form grants marketers to expand their reach and email lists.