Analytics Platform Secures $9 Million In Series A Funding Round

Pelion Venture Partners led a $9 million funding round for Conversion Logic, a unified marketing analytics platform. With the new funding round, announced on  Wednesday, Conversion Logic has now raised a total of $14.1 million to date, and said it will apply the new capital to grow its sales and marketing, data science, and engineering teams, and development of the company's enterprise software-as-a-service  platform.

The Series A funding round also included Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, Founder Collective, Revel Partners, and TenOneTen.

“While CMOs continue to grapple with numerous ad-tech and mar-tech siloes, to understand the efficacy of their marketing efforts, they are increasingly looking for a single source of truth,” stated Conversion Logic CEO Brian Baumgart. “The myriad of standards, channels, and walled gardens can make it an uphill battle to glean relevant, cross-channel actionable insights.”

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