• by Karlene Lukovitz  @KLmarketdaily, January 15, 2021

TV advertising and analytics platform Innovid has been granted accreditation by the Media Rating Council (MRC) for its measurement of rendered display ad impressions.

Innovid’s accreditations now span measurement of rendered display impressions -- desktop, mobile web and mobile app; measurement of rendered video impressions -- in desktop, mobile web, mobile app and OTT; as well as video viewable impressions and related viewability metrics -- in desktop, mobile web and mobile app.