Why Ad Prices are Going Up

In this exchange during the OMMA Programmatic panel, “Q4 Temperature Check: Pricing, Quality, Availability”, Jeremy Hlavacek, Vice President, Global Automated Monetization, The Weather Company, and Mike Moreau, COO, Link Data Cloud, Krux postulate that programmatic pricing will continue to rise, before Andrew Eklund, Co-Founder and CEO, Ciceron, points out that some advertisers engage in programmatic buys just to get access to third-party data. 

Find the rest of this session, and more, at our OMMA Programmatic Agenda page.

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