Tag results for "dmp"
- Nexxen Partners With Lumen On Omnichannel Attention MeasurementThe attention offering can be used across a campaign's lifecycle, from planni ...
- Magnite Intros Audience, Data, Identity Solutions SuiteProducts are designed to help display, online video and streaming media owne ...
- LiveRamp Integrates Qonsent Tech So Consumers Clearly Understand Data Policy AgreementsLiveRamp has integrated Qonsent's consumer trust technology SmartQontract into its Authenticated Traff ...
- Lotame Builds On Its Executive TeamLotame on Monday announced three major promotions to strengthen its executive tea ...
- Notable Audience Segments That Fell And Gained In 2021First-party data pulled by Audigent looking at major publications via its D ...
- How To Build Support For A Customer Data PlatformMarketers who lobby for a dedicated CDP often have to convince the ...
- Ad-Tech Deals Rose 72% In 2019Data from Results International shows consolidation of DSPs, DMPs and SSPs a ...
- The Rocket Scientist At Lotame"It's always good to have a rocket scientist on staff," said Ad ...
- Demystifying DMPs, CDPsThis industry loves a good acronym. First it was DSP (demand-side platform ...
- 'Torture The Data Until It Confesses,' New Lotame Chief Strategy Officer SaysCreating a data powerhouse that supports online advertising and protects consumer priva ...
- Digitas, Adobe Unveil Certification For DMP MarketplaceThe companies claim the certification is the first of its kind ...
- Bing Ads Adds Oracle DMP Integration To Custom AudiencesBing Ads announced Wednesday the integration of Oracle Data Management Platform (DM ...
- Rubicon Project Integrates Google DoubleClick Bid ManagerBid Manager, a demand-side platform, is the first to use Rubicon Project ...
- Adform Accredited For Viewability Across Entire StackCopenhagen-based Adform on Monday said it has received accreditation from the Med ...
- PUMA Europe Recruits Mapp Digital For Email, Customer EngagementMapp Digital announced Tuesday that PUMA has selected the independent marketing technolo ...
- Retargetly Partners With Drawbridge To Enhance Understanding Of Hispanic AudiencesDrawbridge announced on Thursday a partnership with Retargetly, a DMP and da ...
- Data Skyrockets As Reuters, Zacks, Others Join Dianomi Native Ad NetworkAfter building and optimizing an algorithm to better serve ads across i ...
- Lotame's Growth, Culture Products Of Founder's Near-Death ExperienceThe experience helped founder Andy Monfried shape Lotame into a successful DM ...
- NinthDecimal Acquires MoLOGIQ, Launches New LabsThe terms of the deal were not made public when NinthDecimal announc ...
- Survata Creates Partner Network With Lotame, Salesforce, Oracle, Adobe, LiveRampThe partnerships combine consumer survey responses with first-, second- and third-party da ...
- Media Agencies Opt, Cautiously, For DMP UseDMP adoption among agencies is up 49% globally since 2015, yet on ...
- Centro Adds 1,000+ Private Marketplace Deals To Its DSPCentro, the digital advertising software provider, has announced the launch of ...
- P&G Redistributes Programmatic, Data Duties, Cuts Ties With AudienceScienceIn a bid to rein in costs, P&G will end its relationsh ...
- Lotame, Are You A Human Exclusive Partnership Scans For Bots Before Campaigns Run"It is fraud and we should call it what it is," sa ...
- Factual Aims For Scale, Partners With Adobe, OracleFactual, a location data ad-tech company, announced on Thursday integrations with ad-te ...
- MediaBrix Rebrands As Receptiv, Launches DMPMediaBrix, an in-app mobile video ad platform, on Wednesday said it h ...
- Ex-OMD, Kraft Exec Julie Fleischer Joins Neustar As VP Product MarketingReal-time data provider Neustar named media and marketing vet Julie Fleischer ...
- Real-Time Data Firm Launches TV Data Management PlatformReal-time TV data provider Samba TV aunched a data-management platform (DMP) th ...
- Singtel's Digital Ad Division Amobee Acquires Turn For $310 MilAmobee, a marketing tech platform, has agreed to acquire ad tech compa ...
- 15 Things You Need To Know About Programmatic NativeProgrammatic native is becoming an increasingly important way for advertisers to achie ...
