Drawbridge announced on Thursday a partnership with Retargetly, a DMP and data exchange focused on Hispanic audiences. The integration of Drawbridge’s Connected Consumer Graph with Retargetly, bolsters the understanding of Hispanic audiences across platforms and devices.
Retargetly works with marketers, publishers and ad agencies, providing an audience of over 200 million unique consumers, which will now tout Drawbridge’s cross-device identity technology.
“We help our clients provide unique experiences for their customers, and in today’s multi-device world, helping them understand consumers across different environments is key,” stated Daniel Czaplinski, Retargetly CEO.
Drawbridge has previously partnered with Mitsui & Co., expanding its technology to the Japanese market.